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- Vsurance, Inc. Launches National Radio Advertising Campaign on CBS and CNN Radio
- 140 Different 30 Second Spots on CBS and CNN Radio to Highlight Company's Pet Health Insurance Products and Investment Opportunity
- Research articles 2007-10-18
- SpotTaxi.com and Lightningcast Form Strategic Alliance; Alliance Will Streamline and Integrate Internet Radio Advertising Systems
- Business Editors/Hi-Tech Writers
- Research articles 2000-09-20
- Clear Channel Radio Announces That Over $1 Million in Prizes Are Up for Grabs for the Radio Advertising Industry
- Industry-Wide Call-for-Entries for Excellence in Advertising on Radio Awards Opens Today
- Research articles 2007-07-16
- The T&O Group Develops Evolved Brand Strategy for Fantastic Sams; Popular Salon Raises Profile with New Print, Television and Radio Advertising
- Business Editors & Marketing Writers
- Research articles 2002-10-14
- People & players.(Advertising Women of New York honors Mary Baglivo)(Radio Advertising Bureau and Ad Club of New York's forum)(Chris Carlisle on a TV Guide client trip)
- Byline: Edited by Kara Reinhardt Byline: Edited by Kara Reinhardt
- Research articles 2007-04-23
- Fries responds to 4As' letter.(Radio Advertising Bureau President Gary Fries denounces American Association of Advertising Agencies letter on radio advertising to the Federal Communications Commission)(Brief Article)
- Gary Fries, president of the Radio Advertising Bureau, said last week that the letter the American Association of Advertising Agencies (4As) sent to FCC Chairman Reed Hundt late last month raising concerns over ownership concentration (BROADCASTING & Gary Fries, president of the Radio Advertising Bureau, said...
- Research articles 1996-08-05
- Wendy's International Selects Arbitron Portable People Meter Radio Ratings Service; Third-Largest Quick Service Hamburger Chain Seeks Detailed Radio Listening Data to Help Improve Use of Radio Advertising Dollars
- NEW YORK -- Arbitron Inc. (NYSE: ARB) announced today that Wendy's, the third-largest quick-service hamburger chain in the world, has entered into a multi-year agreement for Arbitron's Portable People Meter (PPMSM) audience measurement service when it begins commercial deployment in the U.S. radio marketplace.
- Research articles 2006-03-06
- Radio broadcasters last week scored a victory in the Senate. (new banking law includes provision eliminating problems with radio advertising for automobile loans and lease plans) (Washington Watch) (Brief Article)
- Radio broadcasters last week scored a victory in the Senate when a banking bill (S. 1275) passed that included a favorable radio ad disclosure amendment. The National Association of Broadcasters, which has been a driving force behind the amendment Radio broadcasters last week...
- Research articles 1994-03-21
- Big spenders in L.A. (Southern California Broadcasters Association study finds 1994 increase in Los Angeles, CA, radio advertising) (Brief Article)
- More advertisers this year have invested at least $1 million in Los Angeles-area radio stations than did so last year, according to ad revenue totals compiled by the Southern California Broadcasters Association SCBA and the accounting firm Miller More advertisers this year have invested...
- Research articles 1994-11-07
- AccuRatings courts advertising agencies. (radio advertising) (Brief Article)
- Well into its second year, Accu-Ratings is still struggling to win acceptance from the New York advertising agencies, which are seen as crucial customers if AccuRatings is to establish itself as a serious competitor to Arbitron. The Chicago-b ...
- Research articles 1994-02-07
- Satellite radio debate heats up as FCC ruling nears. (ruling on satellite digital radio) (includes related article on Radio Advertising Bureau President Gary Fries)
- Broadcasters fear loss of listeners to services; applicants say they will deliver programing local stations cannot provide With the FCC expected to rule next month on introducing satellite-delivered digital audio radio services nationwide, long-s Broadcasters fear loss of listeners to services; applicants...
- Research articles 1995-04-17
- It's only a patent, XM insists: But NAB fears that new satellite-radio provider aims for local programming. (Top of the Week).(XM Satellite Radio patent related to local radio advertising, says National Association of Broadcasters)(Brief Article)
- XM Satellite Radio says it has no plans to offer local radio programming to its customers, but the National Association of Broadcasters last week discovered that the company has received a patent to do just that. XM Satellite Radio says it has...
- Research articles 2002-03-11
- $10 million Pepsi buy. (radio advertising campaign) (Brief Article)
- Pepsi has launched a $10 million summer radio campaign that uses format-specific spots customized for rock, urban and country stations. The campaign marks the first time that Pepsi--one of the largest national advertisers in radio--has used spots c Pepsi has launched a $10 million...
- Research articles 1993-07-26
- Marketing, the Legacy way: at Phoenix-based Legacy Custom Building & Remodeling Inc., an increased emphasis on radio advertising and other lead sources is working. Revenues are up 85 percent over 2004.(BUSINESS OPPORTUNITIES)(Interview)
- Four years ago, Rosie Romero sold a majority stake in Legacy Custom Builders and Remodeling Inc. to Mark Olson, an apartment development specialist. One year later, Olson recruited Brian Shaurette, a residential construction professional with a new-h Four years ago, Rosie Romero sold a majority stake...
- Research articles 2005-10-01
- Radio Active
- There is a growing body of new research that demonstrates the effectiveness of Radio advertising in brand and sales development. Three Canadian test vs. control studies demonstrated measurable impacts of Radio advertising across FMCG, adult beverage and automotive categories, ranging from increased ad and brand awareness to improved brand image,...
- White papers 2003-04-29
- How To Buy Radio Advertising Time
- From the executive summary: ‘When it comes to small town advertising one of the most effective is radio. Many small towns do not have newspapers or TV stations but many have radio stations. And, local residents listen to hometown stations and react to the advertising presented on them. The good...
- White papers 2003-01-01
Additional Resources
- Insurers Turn Up Volume Of Radio Advertising.(Brief Article)(Statistical Data Included)
- Insurers are increasing their radio advertising and featuring direct-response incentives, such as toll-free numbers and Web-site addresses, according to radio industry marketing firms. The insurance and real estate industries combined increased radio advertising 21.7% in 1999 t9 $134.6 million in national and regional ...
- Research articles 2000-09-01
- MotherNature.com Launches $17 Million TV, Print and Radio Advertising Campaign
- CONCORD FARMS, Mass.--BW HealthWire--August 30, 1999-- Ogilvy & Mather Introduces Unforgettable Mother Nature Character MotherNature.com today announced the launch of their new $17 million TV, print and radio advertising campaign, created by Ogilvy & Mather, which continues to build on the company's position as both a trustworthy information...
- Research articles 1999-08-30
- Ad outlook. (Hot Spots).(overview of radio advertising industry)(Brief Article)
- After a dismal 2001, radio advertising will be up about 7% in 2002, says RALPH GUILD, chairman of INTEREP. And, so far, the momentum is continuing into the new year, says Guild, who spoke on the subject at last week's UBS Warburg media conference in New York....
- Research articles 2002-12-16
- Corus Entertainment first quarter earnings increase on gains in television, radio advertising: SNWP, CJR, NYT.
- M2 PRESSWIRE-13 January 2006-SessionsIR.com: Corus Entertainment first quarter earnings increase on gains in television, radio advertising: SNWP, CJR, NYTC1994-2006 M2 COMMUNICATIONS LTD RDATE:13012006 Stocks in the News: Satellite Newspapers Corporation (OTC: SNWP), Corus Entertainment Incorporated (NYSE: CJR), New York Times Company...
- Research articles 2006-01-13
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