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2 Resources for

radio advertising

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Radio Active: There is a growing body of new research that demonstrates the effectiveness of Radio advertising in brand and sales development. Three Canadian test vs. control studies demonstrated measurable impacts of Radio advertising across FMCG, adult beverage and automotive categories, ranging from increased ad and brand awareness to improved brand image,...; Tags: Advertising & Promotion, Branding, radio advertising, radio, brand, brand image, beverage, sales, advertisement, TV; White papers 2003-04-29
How To Buy radio advertising Time: From the executive summary: ‘When it comes to small town advertising one of the most effective is radio. Many small towns do not have newspapers or TV stations but many have radio stations. And, local residents listen to hometown stations and react to the advertising presented on them. The good...; Tags: Advertising & Promotion, radio advertising, radio, advertisement; White papers 2003-01-01

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Ads aim to stem foreclosures: Maryland officials have launched an ad campaign to battle rising foreclosures. The multimedia advertising campaign, developed by Baltimore-based Mjach Designs, is intended to raise awareness about programs that are available in the state to provide help to homeowners who are struggling to pay their mortgages. The campaign, which will cost...; Articles 2008-05-07
Blue Cross Blue Shield of Arizona Launches Hispanic Marketing Campaign: Internet-Based Webisodes Kick Off First Phase of Rollout PHOENIX -- Blue Cross Blue Shield of Arizona (BCBSAZ), the state's largest locally based health insurance provider, today launched its first full-scale multicultural marketing campaign targeting Arizona Hispanics. The campaign targets Hispanics through television, radio and print advertisements,...; Articles 2008-05-06
Accenture Survey Finds Broad Agreement Within Media and Entertainment Industry on Direction of Digital Market: NEW YORK -- Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years, according to findings of an Accenture (NYSE: ACN) survey released today. Accenture's 2008 Global Media...; Articles 2008-05-05

AAD Launches PSA Campaign on Dangers of Indoor Tanning: In recognition of Melanoma/Skin CancerDetection and Prevention Month®, the American Academy of Dermatology(Academy) releases a new public service advertisement (PSA) campaign andnews, and coordinates several activities to raise awareness about skincancer and to encourage Americans to practice sun-safe behaviors. "Indoor Tanning is Out" The Academy is launching a new ...; Articles 2008-05-05
Pulse 87 Launches Its New Website Portal and Updates on New Advertising Clients: NEW YORK, May 5 /PRNewswire-FirstCall/ -- Pulse 87 FM a subsidiary of Mega Media Group, Inc., (BULLETIN BOARD: MMDA) (http://www.megamediagroup.com/). New York's new Rhythmic Top 40 radio station announced today that it has launched its NEW website portal http://www.pulse87.com/ and updates on new advertisers clients on...; Articles 2008-05-05
Boost Mobile Names 180 LA as Marketing Agency of Record: Agency to Provide Integrated Marketing Campaigns, Strategic Thinking, and Reinforce Brand Equity for Prepaid Wireless Service Provider IRVINE, Calif. -- Boost Mobile([R]), a wholly-owned division of Sprint Nextel (NYSE: S), announced that it has selected 180 LA as its new marketing agency of record. Effective immediately, 180 LA...; Articles 2008-05-02
3W Marketing Finds a Growing Revenue Stream in the Relationship Marketing Model: 3W Marketing has grown by leaps and boundsin the last 2 years. A lot of this growth can be attributed to an abilityto adapt to an ever-changing market. 3W Marketing started out like most companies, very small and very drivendespite a lack of major resources or financial backing. ...; Articles 2008-05-01
SpongeTech® Delivery Systems, Inc. Has Homerun with New York Mets Advertising Campaign: SpongeTech(R) Has Increase in Website Orders in Response to Advertising on WFAN Radio NEW YORK, May 1 /PRNewswire-FirstCall/ -- SpongeTech(R) Delivery Systems Inc. (BULLETIN BOARD: SPNG) announce today that is has received a positive response in the form of "hits" and retail orders from the...; Articles 2008-05-01
Gain a Unique Insight Into the Polish Advertising Market With New Report: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90416) has announced the addition of Snapshots Poland Advertising 2008 to their offering. Snapdatas Snapshots Poland Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview...; Articles 2008-05-01
Jacoby Ellsbury Takes the Field for owater: - Boston Outfielder Partners With Upstart Beverage Brand - CONCORD, Mass., May 1 /PRNewswire/ -- owater, maker of healthy enhanced waters, today announced it has signed Boston baseball player Jacoby Ellsbury to endorse its infused owater line of all-natural sports drinks. The two-year partnership links the fast-rising...; Articles 2008-05-01
Metropolitan Celebrates Water Awareness Month: LOS ANGELES -- With water-saving messages in television, radio and print advertisements throughout Southern California setting the tone, Metropolitan Water District officials today heralded the importance of using water wisely and efficiently as the state kicks off Water Awareness Month. "For years, the water community has advanced and...; Articles 2008-05-01
New Report Gives an Instant Overview of the Brazilian Advertising Market: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90413) has announced the addition of Snapshots Brazil Advertising 2008 to their offering. Snapdata's Snapshots Brazil Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview...; Articles 2008-05-01
Emmis Hires Industry Veteran as Senior Vice President of Sales: Terry Hardin to lead sales efforts for the company's seven U.S. radio markets INDIANAPOLIS, May 1 /PRNewswire-FirstCall/ -- At a time when many companies are limiting sales resources, Emmis Communications Corporation today announced it has hired Terry Hardin for the newly created position of senior vice...; Articles 2008-05-01
Software offers web analytics for advertising industry: Eliminating need for manual data input and database population, MediaBank A|X v2.0 utilizes analytics modeling to manage hundreds of data sources, including leading ad servers, TV and radio audits, search advertising, and internal agency databases. Program consolidates all media spend across all channels on one dashboard, and combines this with...; Articles 2008-05-01
Tastykake and the Philadelphia Eagles Proudly Kick-off Marketing Partnership: Partnership marks beginning of exciting venture between two beloved Philadelphia organizations PHILADELPHIA -- Continuing to align itself with Philadelphia organizations that share its iconic status, Tasty Baking Company, makers of the Tastykake([R]) snack line, today announced a three-year, multi-platform marketing alliance with the Philadelphia Eagles. Tastykake and the...; Articles 2008-05-01
Clear Channel Outdoor Renews Long-Term Contract to Provide Outdoor Advertising for City of Helsinki: PHOENIX -- Clear Channel Outdoor, the world's leading outdoor advertising company, has been selected by the city of Helsinki, Finland's capital, to provide multiple outdoor advertising formats, including street furniture, advertising pillars, billboards and digital screens. This contract represents the second largest outdoor contract in the Nordic region...; Articles 2008-04-30
American Equity Mortgage Names Adamson Agency of Record: ST. LOUIS, April 28 /PRNewswire/ -- American Equity Mortgage Inc. has named Adamson as its agency of record following a review. The incumbent agency, Southfield, Mich.-based Doner, had the American Equity account from 2006-08. Alan Epstein, principal and executive vice president at Adamson, said the agency...; Articles 2008-04-28
Push-ups: 'Man vs. Machine': SCHERERVILLE, Ind., April 28 /PRNewswire/ -- Cyborgs are ba-aaack! There is a new generation of terminators being sent here from the future, secretly masquerading as experts in the fitness industry. These terminators' mission is to introduce Cyborg Fitness, deceive the public, and finally, destroy the earth. Today...; Articles 2008-04-28

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