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	<title><![CDATA[radio advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/radio+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to radio advertising]]></description>
	<s:counts start="0" returned="16" found="16" />
	<language>en-us</language>
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		<title><![CDATA[Vsurance, Inc. Launches National Radio Advertising Campaign on CBS and CNN Radio]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_18/ai_n27411918]]></link>
		<description><![CDATA[140 Different 30 Second Spots on CBS and CNN Radio to Highlight Company's Pet Health Insurance Products and Investment Opportunity]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 18 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cnn.html"><![CDATA[CNN]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Clear Channel Radio Announces That Over $1 Million in Prizes Are Up for Grabs for the Radio Advertising Industry]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_July_16/ai_n19362373]]></link>
		<description><![CDATA[Industry-Wide Call-for-Entries for Excellence in Advertising on Radio Awards Opens Today]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/clear+channel+communications+inc..html"><![CDATA[Clear Channel Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CCU</category>
		<category domain="tickers">CCU</category>
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	<item>
		<title><![CDATA[People & players.(Advertising Women of New York honors Mary Baglivo)(Radio Advertising Bureau and Ad Club of New York's forum)(Chris Carlisle on a TV Guide client trip)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200704/ai_n25580973]]></link>
		<description><![CDATA[Byline: Edited by Kara Reinhardt    Byline: Edited by Kara Reinhardt  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/tv+guide.html"><![CDATA[TV Guide]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Wendy's International Selects Arbitron Portable People Meter Radio Ratings Service; Third-Largest Quick Service Hamburger Chain Seeks Detailed Radio Listening Data to Help Improve Use of Radio Advertising Dollars]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_March_6/ai_n26784532]]></link>
		<description><![CDATA[NEW YORK -- Arbitron Inc. (NYSE: ARB) announced today that Wendy's, the third-largest quick-service hamburger chain in the world, has entered into a multi-year agreement for Arbitron's Portable People Meter (PPMSM) audience measurement service when it begins commercial deployment in the U.S. radio marketplace.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/wendy.html"><![CDATA[Wendy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing, the Legacy way: at Phoenix-based Legacy Custom Building & Remodeling Inc., an increased emphasis on radio advertising and other lead sources is working. Revenues are up 85 percent over 2004.(BUSINESS OPPORTUNITIES)(Interview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4955/is_200510/ai_n18140991]]></link>
		<description><![CDATA[Four years ago, Rosie Romero sold a majority stake in Legacy Custom  Builders and Remodeling Inc. to Mark Olson, an apartment development  specialist. One year later, Olson recruited Brian Shaurette, a  residential construction professional with a new-h  Four years ago, Rosie Romero sold a majority stake...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phoenix+technologies.html"><![CDATA[Phoenix Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PTEC</category>
		<category domain="tickers">PTEC</category>
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	<item>
		<title><![CDATA[Radio Active]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161718]]></link>
		<description><![CDATA[There is a growing body of new research that demonstrates the effectiveness of Radio advertising in brand and sales development. Three Canadian test vs. control studies demonstrated measurable impacts of Radio advertising across FMCG, adult beverage and automotive categories, ranging from increased ad and brand awareness to improved brand image,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 29 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[Radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[Radio Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/millward+brown.html"><![CDATA[Millward Brown]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[How To Buy Radio Advertising Time]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=99848]]></link>
		<description><![CDATA[From the executive summary: ‘When it comes to small town advertising one of the most effective is radio. Many small towns do not have newspapers or TV stations but many have radio stations. And, local residents listen to hometown stations and react to the advertising presented on them. The good...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[Radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[Radio Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/eagle+marketing.html"><![CDATA[Eagle Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The T&O Group Develops Evolved Brand Strategy for Fantastic Sams; Popular Salon Raises Profile with New Print, Television and Radio Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_Oct_14/ai_92795968]]></link>
		<description><![CDATA[Business Editors & Marketing Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Oct 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+strategy.html"><![CDATA[brand strategy]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/salon.html"><![CDATA[Salon]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[It's only a patent, XM insists: But NAB fears that new satellite-radio provider aims for local programming. (Top of the Week).(XM Satellite Radio patent related to local radio advertising, says National Association of Broadcasters)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200203/ai_n18360318]]></link>
		<description><![CDATA[XM Satellite Radio says it has no plans to offer local radio  programming to its customers, but the National Association of  Broadcasters last week discovered that the company has received a patent  to do just that.      XM Satellite Radio says it has...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/broadcaster.html"><![CDATA[broadcaster]]></category>
		<category domain="http://resources.bnet.com/topic/patent.html"><![CDATA[patent]]></category>
		<category domain="http://resources.bnet.com/topic/programming.html"><![CDATA[programming]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/xm+satellite+radio+inc..html"><![CDATA[XM Satellite Radio Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">XMSR</category>
		<category domain="tickers">XMSR</category>
	</item>
	<item>
		<title><![CDATA[SpotTaxi.com and Lightningcast Form Strategic Alliance; Alliance Will Streamline and Integrate Internet Radio Advertising Systems]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_Sept_20/ai_65323764]]></link>
		<description><![CDATA[Business Editors/Hi-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Sep 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/alliance.html"><![CDATA[alliance]]></category>
		<category domain="http://resources.bnet.com/topic/internet+radio.html"><![CDATA[Internet radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/streamline.html"><![CDATA[Streamline]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Fries responds to 4As' letter.(Radio Advertising Bureau President Gary Fries denounces American Association of Advertising Agencies letter on radio advertising to the Federal Communications Commission)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199608/ai_n18385198]]></link>
		<description><![CDATA[Gary Fries, president of the Radio Advertising Bureau, said last week  that the letter the American Association of Advertising Agencies (4As)  sent to FCC Chairman Reed Hundt late last month raising concerns over  ownership concentration (BROADCASTING &  Gary Fries, president of the Radio Advertising Bureau, said...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Aug 1996 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/fcc.html"><![CDATA[FCC]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Satellite radio debate heats up as FCC ruling nears. (ruling on satellite digital radio) (includes related article on Radio Advertising Bureau President Gary Fries)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199504/ai_n18368670]]></link>
		<description><![CDATA[Broadcasters fear loss of listeners to services; applicants say they  will deliver programing local stations cannot provide     With the FCC expected to rule next month on introducing  satellite-delivered digital audio radio services nationwide,  long-s  Broadcasters fear loss of listeners to services; applicants...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Apr 1995 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/broadcaster.html"><![CDATA[broadcaster]]></category>
		<category domain="http://resources.bnet.com/topic/digital+radio.html"><![CDATA[digital radio]]></category>
		<category domain="http://resources.bnet.com/topic/fcc.html"><![CDATA[FCC]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/satellite.html"><![CDATA[satellite]]></category>
		<category domain="http://resources.bnet.com/topic/satellite+radio.html"><![CDATA[satellite radio]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Big spenders in L.A. (Southern California Broadcasters Association study finds 1994 increase in Los Angeles, CA, radio advertising) (Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199411/ai_n18376424]]></link>
		<description><![CDATA[More advertisers this year have invested at least $1 million in Los  Angeles-area radio stations than did so last year, according to ad  revenue totals compiled by the Southern California Broadcasters  Association SCBA and the accounting firm Miller    More advertisers this year have invested...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Nov 1994 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/computer+associates+international+inc..html"><![CDATA[Computer Associates International Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Radio broadcasters last week scored a victory in the Senate. (new banking law includes provision eliminating problems with radio advertising for automobile loans and lease plans) (Washington Watch) (Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199403/ai_n18379818]]></link>
		<description><![CDATA[Radio broadcasters last week scored a victory in the Senate when a  banking bill (S. 1275) passed that included a favorable radio ad  disclosure amendment.  The National Association of Broadcasters, which  has been a driving force behind the amendment    Radio broadcasters last week...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Mar 1994 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/banking.html"><![CDATA[banking]]></category>
		<category domain="http://resources.bnet.com/topic/broadcaster.html"><![CDATA[broadcaster]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+senate.html"><![CDATA[U.S. Senate]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[AccuRatings courts advertising agencies. (radio advertising) (Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199402/ai_n18368904]]></link>
		<description><![CDATA[Well into its second year, Accu-Ratings is still struggling to win  acceptance from the New York advertising agencies, which are seen as  crucial customers if AccuRatings is to establish itself as a serious  competitor to Arbitron.       The Chicago-b   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Feb 1994 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[$10 million Pepsi buy. (radio advertising campaign) (Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199307/ai_n18354819]]></link>
		<description><![CDATA[Pepsi has launched a $10 million summer radio campaign that uses  format-specific spots customized for rock, urban and country stations.  The campaign marks the first time that Pepsi--one of the largest  national advertisers in radio--has used spots c    Pepsi has launched a $10 million...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Jul 1993 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/radio+advertising.html"><![CDATA[radio advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
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