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- Radio campaigns are standard fare for many entrepreneurs nationwide. But does a person know what turns a ho-hum radio concept into a terrific ad and what makes for the most effective on-air copy and execution? It takes more than amusing the audience-though that helps. To get the best results from...
- White papers 2004-01-01
Additional Resources
- TSR Wireless Launches Radio Campaign
- FORT LEE, N.J.--BUSINESS WIRE--Aug. 5, 1998--TSR Wireless LLC ("TSR Wireless"), the nation's 7th largest paging carrier and America's largest paging retailer, announced today the launch of their latest radio campaign entitled "Electronics-O-Rama."
- Research articles 1998-08-05
- $10 million Pepsi buy. (radio advertising campaign) (Brief Article)
- Pepsi has launched a $10 million summer radio campaign that uses format-specific spots customized for rock, urban and country stations. The campaign marks the first time that Pepsi--one of the largest national advertisers in radio--has used spots c Pepsi has launched a $10 million...
- Research articles 1993-07-26
- Grupo Gallegos Punctuates Winning Streak with 2009 Radio Mercury Award
- Campaign for Comcast Adds Another Award to Its Collection LONG BEACH, Calif. -- Favio Ucedo, Creative Director and Principal of Grupo Gallegos is going to...
- Research articles 2009-06-19
- One World Nutrition Makers of TriGeniX Launches Radio Campaign
- DRAPER, Utah -- One World Nutrition Inc. (Pink Sheets: OWDN), makers of the TriGeniX NutraSmart Nutritional System, announced today that they have launched a radio advertising campaign promoting their NutraSmart Nutritional System. The radio ads feature Steve Young, Mark Allen and Dr. Ken Kroll. The radio spots will be running...
- Research articles 2007-05-04
- Barton Beers - launches advertising campaign for St. Pauli Girl beer - Brief Article
- [ILLUSTRATION OMITTED] Caption: Barton Beers has opened an outdoor and radio campaign based on the tag-line, "life's better with a girl. "This campaign enables St. Pauli Girl to position itself away from other German beers that take themselves too seriously," said Fred Graefenhain, Vice President of National Brands for...
- Research articles 2002-04-29
- Gap's Celebrated TV Spots Make an Easy Transition to Radio
- SAN FRANCISCO--BUSINESS WIRE--July 3, 1997--Gap Inc., one of the world's most recognized brands, is adapting for radio the bold television campaign which launched in April. Gap's radio campaign rolls out on July 2 with two 30-second spots starring rap artist/actor LL Cool J and country music stars Junior and...
- Research articles 1997-07-03
- DeVito/Verdi Breaks the Latest Winners in Thoroughbred Racing Campaign
- New Entries in Acclaimed Radio Campaign Continue to Hit Creative Stride NEW YORK -- Showing no signs of slowing down, the latest radio commercials in the critically acclaimed advertising campaign for the National Thoroughbred Racing Association continue to come out of the gate strong with humorous looks at ill-fated...
- Research articles 2008-05-28
- Heineken USA's `Traducciones' Campaign, Wins Advertising Age's Best of Show 2002
- Business Editors WHITE PLAINS, N.Y.--BUSINESS WIRE--Sept. 26, 2002 A radio campaign created for Heineken USA by The Vidal Partnership was named "Best of Show 2002" in Advertising Age's Hispanic Creative Advertising Awards. The campaign, `Traducciones,' Translations is a series of radio commercials built on subtle cultural differences,...
- Research articles 2002-09-26
- To Help Promote and Support Independent Radio, Mudhoney, No Age, Yeasayer, !!!, and White Williams to Participate in 2008 Free Yr Radio Concert Series
- Coast-to-Coast Partner Independent Radio Stations Also Announced LOS ANGELES -- After celebrating the launch of the second year of the Free Yr Radio campaign at the South by Southwest Music Festival in Austin, TX, in March, Toyota Motor Sales, U.S.A., Inc. TMS announced today details about this year's Free...
- Research articles 2008-04-24
- Toyota Yaris and Urban Outfitters Announce Latest Free Yr Radio Concert Dates to Benefit Independent Radio
- The Secret Machines, Dave P, Dan Deacon, and Tokyo Police Club Added to Concert Series Lineup SEATTLE -- The Free Yr Radio campaign, created by Toyota Yaris and Urban Outfitters to generate awareness and support for partner independent radio stations, today announced three additional concert dates that will benefit...
- Research articles 2008-07-29
- MediaX Launches Nationwide Radio Campaign With Business News Network
- CULVER CITY, Calif.--BUSINESS WIRE--April 16, 1998--MediaX Corp. (OTC:MXMX) Thursday announced that it has entered into an agreement with Virginia-based Business News Network for a nationwide radio promotion across BNN's nearly 200 affiliates in support of MediaX and its Peter Norton PC Guru products. This three-month advertising...
- Research articles 1998-04-16
- Ben & Jerry's campaign is sprinkled with humor.(national radio campaign)(Brief Article)
- Hoping to scoop a bigger share of the $13 billion ice cream market, Ben & Jerry's this week reinforces its do-gooder image in its first major ad campaign under new ownership by Anglo-Dutch food giant Unilever. Hoping to scoop a bigger share of the...
- Research articles 2001-05-28
- NORA post-ad campaign research is encouraging.(National Oilheat Research Alliance)(Brief Article)
- Ipsos-NPD, the research firm used by the National Oilheat Research Alliance to identify potential advertising focus, has completed an ad awareness study of the "bubble people" campaign that ran this past spring. According to statistics, a majority of oil heat users have seen the ads, with...
- Research articles 2002-09-01
- CAHI Begins Radio Campaign; 30-Second Ad Urges Congress to Pass Health Insurance Tax Credits
- ALEXANDRIA, Va., Nov. 10 /U.S. Newswire/ -- This week, the Council for Affordable Health Insurance CAHI began running a 30-second radio ad urging Congress to pass health insurance tax credits. The ad, currently airing in the Washington, D.C. media markALEXANDRIA, Va., Nov. 10 /U.S. Newswire/ -- This week, the...
- Research articles 2003-11-10
- Invicta Group Inc. Beatles Radio Campaign; Don't Pay Full Fare offers Free Trips to Beatles Homeland
- MIAMI BEACH, Fla. -- Invicta Group Inc. (OTCBB: IVGA) and its wholly owned subsidiary Don't Pay Full Fare Inc. launch a 1 month radio promotion with S. Florida's most powerful "OLDIES" radio station Majic FM 102.7 www.majic1027.com The promotion will be the stations major promo for the month of October...
- Research articles 2004-10-04
- Top Indie Bands to Perform at Urban Outfitters Locations as Part of Yaris/Urban Outfitters Free Yr Radio Campaign
- UK Sensations Klaxons First Band in National Concert Series to Benefit U.S. Independent Radio Stations; Additional Dates to Include Performances by Dinosaur Jr., The Rapture, Long Winters, Tapes 'N Tapes and Others LOS ANGELES -- After launching a brand partnership to support non-commercial radio at the South by Southwest...
- Research articles 2007-04-10
- eFoodSafety.com Inc. Announces Expansion of Marketing Program for Clinically Proven Diabetes/Hypoglycemic Product; Cinnergen™ to Begin National Television Advertising Campaign
- SCOTTSDALE, Ariz. -- Patricia Ross-Gruden, president and CEO of eFoodSafety.com Inc. (OTCBB: EFSF), announced today that due to the favorable response to the current direct response radio campaign promoting CinnergenTM (www.cinnergen.com), the company will now commence with a national television advertising campaign in order to widen even further the availability...
- Research articles 2005-12-22
- Baltimore to use most of Dept. of Justice grant for PR campaign,
- Most of a $200,000 Department of Justice grant that Baltimore hoped to spend on two new federal prosecutors and a paralegal, who were to focus on gun cases, will instead be diverted to other purposes - including a public relations campaign touting the U.S. Attorney's Exile strategy to reduce gun...
- Research articles 2006-01-20
- Sprint Calls On Families For Caller ID - launches new campaign - Brief Article
- Expanding an effort to position Caller ID as family friendly, Sprint this week will break a new TV, print and radio campaign in local markets to tout the service.
- Research articles 2001-07-16
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