Resources

1 Resources for

razeghi

Double Down on Strategic Advertising: Now is the time to increase communication with customers to show how your product can ease the difficulties they're going through. The scenario: Hard-sell or luxury-oriented ad ...; Tags: Advertisement, Recession, Razeghi, BNET Feature, Advertising, Recession Strategy, Susanna Hamner and John Maas; Articles 2008-11-20

How to Grow During a Downturn: The stock market is down, credit markets are as frozen as Arctic snow, and unemployment numbers are rising. But don't let the bad news deter you. Recessions are an excellent time to refocus on what your company does best, attract new customers, and build for the future....; Tags: Recession, Downturn, BNET Crash Course, Grow, Hiring, Market Share, Melanie Warner; Articles 2009-06-05
Five books in sixty seconds: Fast Company for which I sometimes write has a look at five business books just out. Smart Books 2008Â Â looks at The Big Switch: Rewiring the World, From Edison to Google Nicholas Carr, Strategy and the Fat Smoker: Doing What's Obvious but Not Easy David Maister, The Breakthrough Company: How...; Tags: Michael Fitzgerald, Strategy, Management; Blog posts 2008-01-16