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NAICS Code Advertising Agencies: 54181
Recent Events
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Razorfish's Colin Kinsella Moves to Digitas
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Razorfish Exec Lanctot Jumps to Microsoft
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Publicis Groupe Finalizes Acquisition Of Razorfish
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INTERVIEW-Publicis CEO sees ad market rebounding
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Razorfish Employees Take Compensation Hit in Publicis Deal
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Publicis Unit, Microsoft in Mobile Ad Deal
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Razorfish Launches Touch Framework
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Razorfish Appoints Executives in Americas Region
News & Analysis
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razorfish - All News and Analysis
Integration Shuffle: Razorfish's Kinsella Tapped As Digitas' North American President
Razorfish Chief Innovation Officer Colin Kinsella is being moved over to Digitas as part of Publicis Groupe digital hub VivaKi’s ongoing efforts to integrate the two interactive shops. Kinsella will serve as president of Digitas North America, a post that has been vacant since Laura Lang was named...
Earnings: Publicis Groupe Declares Downturn Over, Restates Digital Ambitions
Many in the media world are still struggling through the slashed budgets and changed business models, but at least for French advertising group Publicis the ad spend downturn is over. In its Q309 earnings release pdf on Tuesday, the company declared that the ad market reached its lowest point...
Publicis claims worst of slump is over
PARIS, Oct 27 - Advertising group Publicis said the worst of the economic downturn was over, forecasting a better fourth quarter and a return to growth in the second half of 2010, after posting lower third-quarter sales.The world's third-largest advertising group in terms of revenue said third-quarter sales were...
Two Razorfish Vets Head Back To Microsoft
A little more than a week after Microsoft’s $530 million sale of Razorfish to Publicis Groupe closed, two 10-year veterans of the digital shop are heading back to the agency’s former parent company, AdAge reports. Jeff Lanctot (pictured, left), Razorfish’s chief strategy officer, will take on a role that...
Razorfish Execs Leave for Microsoft After Publicis Deal
by Michael Learmonth Published: October 23, 2009 NEW YORK (AdAge.com) -- As Razorfish is absorbed into Publicis Groupe, two top execs won't be coming along for the ride. Razorfish Chief Strategy Officer Jeff Lanctot and Managing Director Jim Watson, two 10-year veterans of the digital shop, are leaving for Microsoft,...
Microsoft, Yahoo Deal Approved By Microsoft Beneficiary
Microsoft and Yahoo's search-and-advertising agreement received a thumbs-up from the American Association of Advertising Agencies AAAA, which includes Publicis Groupe S.A., which just finalized a deal to acquire Microsoft subsidiary Razorfish for $286.8 million and 6.5 million shares of stock. The U.S. Department of Justice is conducting an antitrust evaluation...
Publicis Closes Razorfish Acquisition; Microsoft Gets 3.3 Percent Stake In Ad Holding Company
Two months after striking the deal, French ad holding company Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft (NSDQ: MSFT). As part of the terms of the sale, Microsoft got a 3.3 percent stake in Publicis, which paid Microsoft $286.8 million in cash...
Publicis Explains $20M Discrepancy in Razorfish Acquisition
Publicis has offered an explanation for why it said Razorfish was profitable on revenues of $380 million when Microsoft later produced numbers showing it was making a loss on revenues of $360 million. The discrepency comes from accounting differences between Publicis and Microsoft, Publicis' investor relations unit tells BNET. by...
One Possible Reason Why Publicis Won't Honor Razorfish Stock Options
Razorfish employees transferring from Microsoft to Publicis in the latter's $530 million acquisition of the digital shop will lose 75 percent of their unvested stock options. Could it be because Razorfish is unprofitable? by Jim Edwards
Publicis Numbers on Razorfish Acquisition Don't Add Up
Some interesting discrepancies have arisen regarding the revenue and profitability of Razorfish, the interactive ad agency acquired by Publicis from Microsoft for $530 million. In a presentation to investors, Publicis boss Maurice Levy told analysts that Razorfish's "FY June 30, 2009" revenue was $380 million (see slide 15). But in...
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