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- Hearst Preps Beauty Site As Advertisers Find New Attractions Online
- Sensing that beauty advertisers are loosening their purse strings when it comes to online advertising, Hearst is readying a site called Real Beauty for launch next month. WSJ puts Hearst’s site launch at the center of a wave of new technology that is bringing a bit of the in-store...
- External links 2009-08-31
Additional Resources
- Tackling ugly truth, Dove effort evolves beautifully.(Campaign for Real Beauty)
- Byline: Bob Garfield Call it Dovelution, the incremental adaptations of an ad campaign ever closer to perfection. From the beginning, the "Campaign for Real Beauty'' had the makings of something extraordinary, celebrating a concept of beauty far broader than the anorexic,...
- Research articles 2006-10-30
- Retouching ruckus leaves Dove flailing; New Yorker revelation sparks flap over whether Real Beauty ads are 'real'.(News)
- Byline: JACK NEFF It was a few lines in a 6,000-word article, but it threw Unilever and its advertising agency, Ogilvy & Mather, into a tizzy of denials, explanations and spin control. Whether or not the truth is finally known, the question...
- Research articles 2008-05-12
- Dove's ''The Campaign for Real Beauty'', Created by Ogilvy & Mather Wins the 2006 Grand EFFIE Award; 38th Annual EFFIE Awards Recognize The Most Effective Marketing Communications Campaigns
- NEW YORK -- Ogilvy & Mather Chicago's campaign for Unilever's Dove brand, "The Campaign for Real Beauty" was awarded the Grand EFFIE last night at the 38th Annual EFFIE Awards ceremony at the Marriott Marquis in New York. EFFIE Awards honor the most significant achievement in marketing communications: effectiveness. For...
- Research articles 2006-06-08
- The New York Times Co. to launch beauty one-shot - Briefings
- The New York Times Co. magazine division plans to launch a title called Real Beauty as a one-shot from the 11-title special-interest publications group in June. Marion Aaron, publisher of the special-interest titles, doesn't rule out the possibility that Real Beauty could become a full-blown magazine. "Real Beauty probably would...
- Research articles 1993-04-15
- At Face Value - beauty advice
- Real women and men, real beauty tips from our staff and holistic beauty expert Kat James. What do a bunch of Vegetarian Times staffers know about beauty? We'd love to tell you we indulge in weekly facials and massages, but that wouldn't be telling the truth. Our days are...
- Research articles 1999-05-01
- New salon's a real beauty
- A young beautician has started her own business with help from the Prince's Trust. Lyndsey Armstrong, 19, received pounds 2,500 from the charity to set up Pinkies Tanning and Beauty on West View, Lemington, Newcastle. And Lyndsey, from High Spen, Gateshead, has already had scores of customers come...
- Research articles 2006-04-06
- 'Ugly Betty' a real beauty of a show "Ugly Betty" 8 p.m. today ABC-
- LET'S GET THIS OUT of the way right now: Betty is not ugly. In fact, "Ugly Betty" is one of the most fetching new series of the season. America Ferrera ("Sisterhood of the Traveling Pants," "Real Women Have Curves") stars as the sweet, fashion-backward...
- Research articles 2006-09-28
- Dove's "Onslaught" Ad: Rapid Fire Irony
- Dove's done something pretty cool with the latest ad in its "Campaign for Real Beauty." Pretty cool, and just as ironic as the other ads. "Onslaught," created by Ogilvy & Mather, opens with a young girl staring into the camera. She's smiling a little -- looking trusting and...
- Blog posts 2007-10-25
- M-real sponsors design competition.(Fragrance, Beauty Product)
- M-real USA Corp. sponsors the "Unboxed" design competition for students at New York's Parsons School of Design. Students are challenged to create a paperboard carton for a fragrance or beauty product. Submissions will be judged for structure, graphics, communication, functionality, and paperboard use by a panel...
- Research articles 2004-04-17
- Spotlight.(The World)(Japanese women)
- Byline: Normandy Madden Marketer: Unilever Agency: Ogilvy & Mather, Tokyo Dove's "Campaign for Real Beauty'' gets a PR push in Japan, where a survey shows low levels of self-esteem among women. [Tokyo] Unilever turned to public relations in Japan...
- Research articles 2005-08-22
- P&G to Launch Ad Campaign Aimed at Black Women
- Unilever generated massive buzz with its Dove "Campaign for Real Beauty." You couldn't go anywhere for a couple of years without seeing those curvaceous, "real" women looking pleased to be in their underwear. Though you also couldn't avoid hearing critics complain that Unilever sells many other products in traditional ways...
- Blog posts 2007-08-27
- Dove wins Effie award.(Ogilvy & Mather Worldwide Inc. wins Euro Effie Award for creating an advertisement for Dove company)(Brief article)
- According to Adweek, Ogilvy & Mather won the top prize at the recent Effie Awards for the creation of Dove's "Campaign for Real Beauty." In addition, the Euro Effies recognized the campaign with its Grand Prix award. The European campaign "Real Curves" also took gold in...
- Research articles 2006-08-01
- Donald Trump to Visit San Antonio before Beginning of Beauty Pageant.
- By Melissa S. Monroe, San Antonio Express-News Knight Ridder/Tribune Business News Mar. 22--You who think beauty pageants are pass, take a lesson from The Donald. Beauty pageants not only are alive and well, they're good investments. In fact, they've...
- Research articles 2003-03-22
- 'The Apprentice' winner to head Amstrad's health and beauty unit
- Amstrad has announced that the job given to Tim Campbell, the winner of the BBC2 reality television show The Apprentice, will be to run its new internet-based health and beauty business. The company said it would reveal this year a new product it is launching in this area. Sir Alan...
- Research articles 2005-05-11
- Viral Marketing Succeeds 15% of the Time
- Why does viral marketing seem like such a successful tactic? Perhaps because we're only aware of the successes. JupiterResearch's Emily Riley finds that only 15% of viral messages are passed from peer to peer. When a message hits, though, it really hits. Consider Dove's...
- Blog posts 2007-10-18
- Sally Beauty Holdings Q3 2008 (Qtr End 06/30/08) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Karru Martinson with Deutsche Bank. Karru Martinson – Deutsche Bank With the growth that you’re seeing here in your comp store sales, where do you feel that that’s coming from? Is that the...
- Earnings calls 2008-08-07
- BEAUTY: HOW TO STEER CLEAR OF THE BEAUTY COWBOYS
- BOTOX CELEB FAN: DANNII MINOGUE What's it meant to do? Smooth out expression lines. Botox is injected into wrinkles to relax muscles, and because you can't frown, lines melt away. What can go wrong? If it's injected too low, the client...
- Research articles 2005-03-13
- Nexia Signs Letter of Intent to Acquire AVEDA® Beauty Salon 'Reflections'
- SALT LAKE CITY -- Nexia Holdings, Inc. (OTCBB:NEXA), a diversified holdings company with interests in health and beauty, fashion retail and real estate, announced today that it has signed a Letter of Intent to acquire controlling interest of Newby Salons, L.L.C. ("Newby"). Newby operates a salon under the name Reflections...
- Research articles 2007-06-20
- Beauty buzz: Jane Larkworthy shares the scoop on scents, healthy grub and a superluxe spa.(Beauty Flash)
- 1 | REAL MEN WEAR VIOLETS At the heart of most men's fragrances are, of course, masculine notes like leather, vetiver and musk. But the most interesting new men's scents feature a dash of the unexpected. Calvin Klein's warm Euphoria Men contains ginger, sage and basil;...
- Research articles 2006-10-01
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