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- Why Marketeers Hate REAL Marketing
- In yesterday's post "A Branding Strategy Horror Story" I gave an example of a completely pointless branding exercise. As I fully expected, a number of marketeers commented that the activities described in the post weren't really "branding." Here's a representative comment: "Wow, you clearly do not know what the...
- Blog posts 2008-10-15
Additional Resources
- Why Marketeers Hate REAL Marketing
- Why Marketeers Hate REAL MarketingRE: Why Marketeers Hate REAL MarketingThis argument all depends on your audience as to how you define branding and even "leads". This is why everyone who commented is doing so from their perspective and you ended up with 2 sides, which I would guess are the...
- Discussion threads 2008-10-15
- The Seven Myths of B2B Marketing
- One more post on this subject and then I'm moving on to more practical topics. I've gotten a lot of comments from my so-called "bashing" of Marketing, so rather than answering them individually, here is a list of the seven most common misconceptions about B2B Marketing: ...
- Blog posts 2008-01-04
- Really Useful Marketing Rules
- Really Useful Marketing RulesAnd the Band Played On.Great post Geoff, I really got some laughs from this one; I've seen many instances where time is wasted to make a process for making the process. The problem is not the process it's the gigantic iceberg you just ran the campaing...
- Discussion threads 2007-05-21
- Real Marketing: More Than An Ad
- Article asserts that if there's no clear target for in advertising message and if the ad doesn't clearly distinguish the company's products and services, then one can lose not only money, but also opportunity. It informs that In a climate like the current one, where strategic thinking and forecasting is...
- White papers 2003-01-01
- MarketTools Sponsors AMA Webcast: "Marketing Innovators - True Stories From the Front Lines"
- WHAT: What steps can marketers take to evoke a real marketing breakthrough? Join Russ Rubin and Bob Bruce of MarketTools , along with Barbara Hagen of Best Buy and Barry Curewitz of Whole-Brain Brand Expansion for a roundtable discussion on what companies can do to...
- Research articles 2007-11-05
- Using Networked Marketing Tools
- Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
- Articles 2007-12-07
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- Rate Your Marketing Team!
- Rate Your Marketing Team!Rate your marketing team.I sold for 25 years b4 taking over marketing. Low cost and effective don't necessarily go together. Today's best leads are generated via personalized promotions such as PURL's, email and direct mail. They aren't inexpensive but they do get results at...
- Discussion threads 2008-05-15
- Email Marketing Gets Personal | BTalk Australia
- (14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline. Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...
- Blog posts 2008-07-28
- What Killed GM? Brand Marketing.
- Conventional wisdom is that bad management is responsible for the impending death of this once-great American corporation. But that's too simplistic an explanation. While GM's management is ultimately responsible, the real culprit was brand marketing -- not the marketers themselves, some of whom are no doubt...
- Blog posts 2009-03-31
- Valassis Accused of Using Hidden Identities in Online War With News America Marketing
- Has a Valassis executive been using a "sock puppet" a fake online identity to criticise News America Marketing? That's the claim of Joe the Coupon Guy, a blogger who writes about (you guessed it!) coupons. News America has retained a lawyer to see whether it can sue Valassis over the...
- Blog posts 2009-04-28
- Product Marketing = Lost Sales.
- Over the last two weeks, I've been talking about Manager-to-Manager (M2M) sales in B2B environments, and how real decision-makers want you to be responsible for results and consequently have no interest in products, even if repackaged as "solutions." If I'm right about that -- and the research...
- Blog posts 2007-11-02
- Let’s Fix Marketing. For Good.
- In business-to-business (B2B) firms, the legendary conflict between sales and marketing stems from a difference of opinion about what marketing should be doing. Most marketing professionals believe that they should primarily be concerned with market research, building brand equity and creating marketing materials. Most sales professionals believe that...
- Blog posts 2007-05-09
- Fidelity Assets Debuts Innovative Search Engine Marketing Solutions for Real Estate Agents and Brokers at NY Real Estate Connect
- Fidelity Assets (www.fidelityassets.com), a highly specialized online marketing and advertising company offering search engine marketing SEM solutions exclusively for real estate brokers and agents today showcases two new cutting-edge services at the "Meet the Innovators" panel of Real Estate Connect. Fidelity Assets is the first company in the SEM field...
- Research articles 2006-01-11
- 24/7 Real Media Leads Paid Search Category in 2006 Search Engine Marketing Agency Constellation Report; Highly Regarded Analyst Firm Cites 24/7 Real Media's ''Impressive Capabilities,'' Global Presence and High Client Satisfaction
- NEW YORK -- For the second time in a row, 24/7 Real Media (NASDAQ: TFSM), a leading global digital marketing company, has been identified as a top paid search marketing provider in JupiterResearch's 2006 Search Engine Marketing SEM Agency Constellation report. The report rated 24/7 Real Media highest in terms...
- Research articles 2006-08-10
- Ernex Marketing Technologies on Board to Provide Real-Time Reward Capabilities to Millions of Aeroplan Members
- Business Editors VANCOUVER, British Columbia--BUSINESS WIRE--Sept. 24, 2002 Ernex Marketing Technologies Inc., a provider of real-time marketing solutions, today announced that Aeroplan has signed an agreement whereby it will utilize Ernex's real-time marketing solutions to offer immediate reward and recognition programs to six million Aeroplan members. By seeking...
- Research articles 2002-09-24
- Why Your Marketing Isn't Effective
- I'm tired of hearing these accusations that I think "all marketing is bad." Marketeers try to position my viewpoint as "bashing marketing" because then it's easier to ignore my real point, which is that marketing should be limited to activities that can be measured quantitatively and...
- Blog posts 2009-02-05
- Today's Content Relevant to Tomorrow's Real-Time Searches
- We all know that social media is "where it's at" these days. People are spending more and more of their time on social networking sites. Many are checking their Facebook pages and Twitter accounts before even checking their email or even getting out of bed in some cases.Real-time search, while...
- News items 2009-08-25
- Fidelity Assets Partners With Pullan Communications to Offer Realtors Integrated Search Engine Marketing and Web Hosting
- Fidelity Assets (www.fidelityassets.com), the nation's first search engine marketing SEM company focused exclusively on the needs of real estate professionals, today announced a strategic partnership with Pullan Communications (www.pullan.com) to offer an integrated search engine marketing and Web hosting solution for all Pullan clients. Pullan is a leader in real...
- Research articles 2006-01-11
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