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- Why CRM Implementations Fail. What Part Don't You Understand?
- Customer Relationship Management CRM is a strategy wherein the focus is on developing strong relationships with the customers. For the successful implementation of the CRM strategy, it is imperative that the organization, as a whole, has a customer-centric orientation. The paper argues that most CRM initiatives fail because there is...
- White papers 2003-01-01
- Seven Easy Steps To Increase Service Revenue
- With the presence of a fluctuating economy, in recent times, the product sales have been declining. In such a scenario, it is imperative for organizations to focus on strengthening the sales in the service sector. Putting together best practice processes and systems, in organizations, can accomplish this. The paper examines...
- White papers 2003-01-01
- Is Your Brand Worth Billions?
- Is brand valuation worth a billion dollars today? Maybe yes or maybe no, but it surely is worth something pretty big. At the end of the day, all the work that an individual will have put in pushing his or her name identity and range of products and services in...
- White papers 2005-06-16
- To Spam or Not to Spam?
- The focus of this paper is a discussion of using e-mail for legitimate business purposes, the laws that regulate the medium, consumer expectations and recommendations for those who wish to use e-mail as a channel to customers. Like most issues about the Internet, laws and expectations vary by geography and...
- White papers 2003-07-15
- The Black Hole of Corporate Branding
- Is this the dawning of the age of branding or just another black hole? Learn and teach new standards, lead and spread the new knowledge in an organization, break the old methods. The sooner one comes out of the bondage of the old fashioned marketing and branding campaigns, the sooner...
- White papers 2004-12-20
- What's Hush-Hush Marketing?
- There are millions of very expensive, well-designed websites all over the globe. Most have a lot of information to offer with great graphic illustrations, supportive explanations about their relevant experiences and capabilities with upfront personalities. But in a very large majority of cases, what is missing is the proof about...
- White papers 2004-09-02
- You Now Have Web Site Traffic, Now What?: Six Steps to Ensure Success From Your Search Engine Marketing Efforts
- Search engine marketing SEM and search engine optimization SEO continue to grow and these tactics have become a key component of any company's overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and...
- White papers 2004-03-25
- Does Marketing Deserve Such a Raw Deal?
- In many companies marketing is commonly perceived as a creative process or an art that is excused the discipline and control afforded to other key business functions. This results in many marketing departments functioning with less scrutiny and accountability than other departments and a culture that more often than not...
- White papers 2003-10-22
Additional Resources
- Star Users benefit from technology choices: RealMarket honor's user's favorite customer contact technology; Customer Interface recognizes those who put technology to use.(Brief Article)
- Even the best technology doesn't exist in a vacuum. The proof is in the application--so Customer Interface has created a new award as a counterpart to RealMarket's Users Choice Awards. The Star User Awards recognizes companies for innovative use of Even the best technology...
- Research articles 2002-09-01
- CompuCom Systems, Inc. Named Gold Winner in The Fourth Annual Users Choice Awards Presented by RealMarket
- Business Editors/High-Tech Writers DALLAS--BUSINESS WIRE--Sept. 12, 2002 CompuCom Systems, Inc. (Nasdaq:CMPC) has been named a Gold winner in The Fourth Annual Users Choice Awards, sponsored by RealMarket. CompuCom's Enterprise Help Desk was entered in the category of Help Desk Outsourcing. "CompuCom is honored to receive the...
- Research articles 2002-09-12
- GoldMine FrontOffice 2000 and HEAT Named Finalists in The Second Annual Users Choice Awards by Customer Support Management Magazine and RealMarket
- Business Editors/High-Tech Writers
- Research articles 2000-09-13
- Greg Gianforte of RightNow Technologies Named to RealMarket Research's CRM Board of Advocates
- Business Editors
- Research articles 2000-01-19
- Primus Named Member of RealMarket Research CRM Board of Advocates
- Business Editors
- Research articles 2000-01-18
- ADVISORY/ Jay Waldron to Host RealMarket Webinar
- Business/Technology Editors
- Research articles 2000-10-02
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