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1 Resources for

rebecca w. hamilton

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BNET Resources

Defeating Feature Fatigue
The Idea in Brief Are you adding features upon features to your products to boost revenues? If so, you're probably endangering your brands--and your customer relationships. Why? Consumers think they want feature-loaded offerings when they're shopping....
Tags: Debora Viana Thompson, Roland T. Rust, features, product development, Sales, Sales Force Management, Sales Strategy, Feature, Customer, Product, Rebecca W. Hamilton, Harvard Business Review, In Brief
Articles 2007-12-14

Additional Resources

Revered prof Hamilton dies.(The Buzz)
Dr. George W. Hamilton Jr. passed away on July 9th after a year-long battle with cancer. He is survived by his wife, Rebecca, who he married on July 16, 1983, and daughters Natalie and Julia. Hamilton grew up on golf courses and as a teenager...
Tags: Penn State, Strategy
Research articles 2004-09-01
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