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- Risk Of Rebranding
- Deutsch New York's Val Difebo spoke to Julie Chen about the dangers of repackaging a product.
- Videos 2009-04-15
Additional Resources
- CMC Group announces rebranding
- TELECOMWORLDWIRE-16 September 2005-CMC Group announces rebrandingC1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com The rebranding of CMC Group, an international real-time online trading company, to CMC Markets is to take effect on a global basis from 19 September 2005. In order to consolidate recent company expansion and enable future growth, the...
- Research articles 2005-09-16
- Lord & Taylor: Rebranding the Grand Dame of Department Stores
- Lord & Taylor announced that its new $10 million rebranding campaign will position the chain as "unapologetically classic with a multigenerational attitude." After a slew of store closings, America's oldest department store hopes to reinvigorate its brand by bringing in a younger clientele while retaining its existing well-heeled but older...
- Blog posts 2007-08-08
- Global branding sounds a death knell for One 2 One; Morag Cuddeford Jones speaks to One 2 One's marketing director about rebranding to T-Mobile. (News Analysis)
- Observers will be watching closely on 18 April, to see if T-Mobile's rebranding of One 2 One is about to wipe out nearly a decade's brand heritage. Will One 2 One's 10.4 million UK customer base swallow the new, global image after 10 years of celebr ...
- Research articles 2002-04-01
- More than skin deep: RCN's rebranding effort involves a big focus on customer service.(MARKETING)
- RCN Corp. is making lemonade out of lemons in the wake of its Chapter 11 bankruptcy reorganization by rebranding and repackaging its image. Now that the MSO is on the flip side of its reorganization, having ditched or converted almost $3...
- Research articles 2005-04-18
- Chevron rebranding gets mixed reaction, creates suspicions.
- While some marketers were receptive to Chevron's imminent rebranding-scheduled for next year--others were less than enthusiastic. In fact, two Oklahoma jobbers speculate that Chevron may be abandoning operations in that state. While some marketers were receptive to Chevron's imminent rebranding-scheduled for...
- Research articles 1988-10-01
- Chopper at Topspeed.(Through The Wire)(America Online will launch rebranding ads during the Super Bowl)(Brief Article)
- When you're trying to grab attention, the cheap way is to go to the guys you know are already popular. Seems America Online--in rebranding ads set to air next weekend during the Super Bowl--will go to a pair of Discovery Channel stars...
- Research articles 2004-01-26
- Unilever's trusted Timotei brand has received a 3m [pounds sterling] injection to support its rebranding.(Brief Article)
- Unilever's trusted Timotei brand has received a 3m [pounds sterling] injection to support its rebranding, re-formulation and rejuvenation. Unilever's trusted Timotei brand has received a 3m [pounds sterling] injection to support its rebranding, re-formulation and rejuvenation.
- Research articles 2005-03-01
- Runkle takes over GE unit as rebranding begins
- General Electric unit GE ISim, a Salt Lake City-based provider of driver training services, announced that Brian Runkle is its new chief executive officer and that the company is beginning a yearlong rebranding initiative that will result in its name's beGeneral Electric unit GE ISim, a Salt Lake City-based provider...
- Research articles 2003-02-17
- Pru sacks the Man in favour of GBP20m Plan.(Prudential rebranding campaign)(Brief Article)
- PRUDENTIAL has launched a GBP20m rebranding campaign to replace the Man from the Pru with the Plan from the Pru. PRUDENTIAL has launched a GBP20m rebranding campaign to replace the Man from the Pru with the Plan from the Pru.
- Research articles 2002-09-25
- Network Communications, Inc. (NCI) announced today the rebranding of its apartment magazines, Apartment Finder' and Apartment Blue Book[R]. (Industry Insider--In the Loop Business News).
- Network Communications, Inc. NCI announced today the rebranding of its apartment magazines, Apartment Finder' and Apartment Blue Book[R], into one unified look and brand--the Apartment Finder Blue Book. Network Communications, Inc. NCI announced today the rebranding of its apartment magazines, Apartment Finder' and...
- Research articles 2002-07-01
- Personal cordless phone is rebranding to stabilise Thai customer base.
- By Srisamorn Phoosuphanusorn, Bangkok Post, Thailand Knight Ridder/Tribune Business News Nov. 24--Asia Wireless Communication Co AWC expects its personal cordless telephone PCT subscriber base to stabilise following a rebranding campaign to reposition it as a new "community phone" for urban residents....
- Research articles 2004-11-24
- CMC Group announces rebranding
- INTERNET BUSINESS NEWS-C1995-2005 M2 COMMUNICATIONS LTD The rebranding of CMC Group, an international real-time online trading company, to CMC Markets is to take effect on a global basis from 19 September 2005. In order to consolidate recent company expansion and enable future growth, the company is seeking to...
- Research articles 2005-09-16
- Important rebranding news from CMC Group & deal4free.com; International leader in real-time online trading launches consolidated brand; CMC Group, deal4free.com to be replaced by CMC Markets.
- M2 PRESSWIRE-16 September 2005-CMC Group Plc: Important rebranding news from CMC Group & deal4free.com; International leader in real-time online trading launches consolidated brand; CMC Group, deal4free.com to be replaced by CMC MarketsC1994-2005 M2 COMMUNICATIONS LTD RDATE:15092005 London - CMC Group,...
- Research articles 2005-09-16
- Semolina breaks TV spot to support 'adventurous' rebranding
- NEW ORLEANS -- Pasta chain Semolina broke a 30-second TV spot in mid-October as part of a rebranding program intended to build excitement about the restaurant chain. The spot, created by Logan Marketing Inc. of New Orleans, features a "pasta soundtrack" with saucepan drums, pasta maracas and pot-top cymbals....
- Research articles 2002-11-04
- Rebranding At A Deeper Level
- Too often companies perceive rebranding as a shallow cosmetic exercise. New PMS colour here, tweak of the logo there and throw in some nice TV ads. Done deal? Not so, in order to compete, be differentiated and sustain a competitive advantage organisations need to push the brand much deeper to...
- White papers 2003-01-01
- Rebranding: For the Good of the Community or the Counsellors?
- It seems that hardly a week goes by without news of yet another city rebranding itself, yet one has to wonder whether it's for the health of the counsellors looking to put their city on the map of young, well-to-do travellers or whether the city and its residents can truly...
- White papers 2004-07-04
- Cardinal Health launches rebranding campaign
- Cardinal Health is rolling out a new visual identity and an advertising campaign as part of a $20 million rebranding effort designed to raise awareness of the breadth of its offerings.
- Research articles 2003-03-01
- Nestle pops free Swiss chocs in post after rebranding flops
- GENEVA AFP — The Swiss food giant Nestle is mailing two million bars of chocolates to Swiss households to try to sweeten sales of one of its brands after the wrapper was changed. The move followed a 24 percent drop in sales for the group's best selling Cailler brand...
- Research articles 2007-04-20
- AMA unveils ads for rebranding effort
- THE AMERICAN Medical Association AMA kicked off year two of its $20-million, three-year rebranding effort with new creative last month, including a signature visual. The campaign, "Voices," features TV and radio spots. Among a series of publication buys, an original, full-length song was written and produced to drive home the...
- Research articles 2007-01-01
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