How to Ask for a New ContactWhy are we scared of cold calls?I agree with referal selling. However, I also understand the importance of cold calling. I think we need a healthy mix of both in some industries and yet I feel that lately we are being told...
It's been said repeatedly that B2B sales is all about relationships. However, relationships are difficult to forge when you're cold-calling people who don't know you from Adam. The best way to get into a customer account is through a personal referral. Please note that a...
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