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- A regional tourism marketing strategy for Yorkshire
- The Regional Tourism Marketing Strategy is intended to guide all tourism stakeholders within the region; private, public and voluntary sectors. Yorkshire Tourist Board (YTB) has been identified by Yorkshire Forward as the lead tourism delivery agency for the region, however the nature of the tourism product necessitates a strong partnership...
- White papers 2005-08-01
Additional Resources
- Applications of Multivariate Analysis in International Tourism Research: The Marketing Strategy Perspective of NTOs
- International tourism has increased exponentially since 1950. With this growth the industry has become significantly more competitive, and the marketing role of National Tourism Organizations (NTOs) has taken on added significance. Correspondingly, research related to the marketing aspects of international tourism has increased. With this in mind, this paper provides...
- White papers 2002-09-11
- Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
- If a person wants to substantially increase his tourism prospects and sales without a lot of effort and expense, then the person should read on and prosper. In this paper, the reader is going to learn the power and impact of the written word. Today tourism prospects are very busy....
- White papers
- An Aboriginal Tourism Marketing Strategy for Western Australia
- This paper has been developed to pursue the mutual interests of the Western Australian and Australian Governments in forming a relationship with the Western Australian Tourism Operators Committee (WAITOC) and to develop Indigenous tourism. The Statement of Commitment to a New and Just Relationship between the Government of Western Australia...
- White papers 2004-05-01
- Fuzzy Based Decision Support System For e-Tourism Investment Risk Analysis
- This paper presents a Fuzzy based Decision Support System (DSS) for E-tourism investment risk analysis. In general term, E-tourism is the use of Information And Communication Technology (ICT) in tourism which may allow operating tourism in least variable cost, least time and increasing work efficiency. It is worth noting that...
- White papers 2006-10-29
- New Marketing Concepts For Tourism Industry
- This presentation explains the new marketing concepts for tourism industry.
- Presentations 2006-11-01
- City Marketing: A Significant Planning Tool for Urban Development in a Globalised Economy
- Marketing techniques are often used to help towards the transformation of a city into a post-industrial centre of tourism, culture and redevelopment. In addition, urban tourism is playing an increasingly important role in decisions taken by local government authorities regarding economic development strategies. In the current framework of the globalised...
- White papers 2005-08-23
- One Tourism Slogan that is Tough to Top
- One Tourism Slogan that is Tough to TopBest in the Tourism BizI will admit that I was surprised with the Las Vegas Convention & Visitors Authority launched the "What Happens Here, Stays Here" campaign. I had a an inside knowledge of the Authority's marketing - I was a former employee...
- Discussion threads 2008-03-25
- Foreign Direct Investment, Services Trade Negotiations And Development
- This paper examines whether and how developing countries can use services trade negotiations to increase the amount of inward FDI (Foreign Direct Investment) conducive to development, with a focus on the tourism sector in the Caribbean. The importance of tourism services to the Caribbean economy is generally acknowledged, though there...
- White papers 2005-11-01
- Fair Trade in Tourism South Africa (FTTSA): Case Study 2: Masakala Traditional Guesthouse
- Masakala Traditional Guesthouse is situated in a peri-urban settlement adjacent to Matatiele in the southern Drakensberg Mountains. Masakala is proof that emerging product owners can achieve Fair Trade in Tourism Initiative (FTTSA) certification. This case demonstrates that no matter how small or rural or disadvantaged or ?community-based?, tourism ventures can...
- Case studies 2005-01-24
- White House Conference
- The White House Conference on Tourism was created to drive the adoption of a national tourism strategy. It was the only conference of its kind during the Clinton administration.A national committee was formed to create unified conference goals and objectives that everyone could agree to. The case study reflects the...
- Case studies 2003-01-01
- White House Conference 2
- The White House Conference on Tourism was created to drive the adoption of a national tourism strategy. It was the only conference of its kind during the Clinton administration.A national committee was formed to create unified conference goals and objectives that everyone could agree to. The case study reflects the...
- Case studies 2003-01-01
- Strategy And Ethical Behavior
- Marketing strategy is the action-plan towards maximization of the marketing mix of the organization for achieving success in a particular market segment. Planning is one of the most important elements of a marketing strategy. It lays down the roadmap for optimal utilization of resources during execution of marketing strategy. Marketing...
- Presentations 2003-01-01
- The Marketing Scenario: A Reality Check On Your Marketing Strategy
- Marketing strategy is the action-plan towards maximization of the marketing mix of the organization for achieving success in a particular market segment. Marketing Scenario (MS) is a practical tool that facilitates the formulation of a winning marketing strategy. MS translates the marketing strategy to simple, everyday language. The paper examines...
- White papers 2003-11-25
- North Carolina Division Of Tourism: Crisis Communications Plan
- Many kinds of situations have the potential to negatively impact the perception of North Carolina as a desirable vacation destination as well as impede travel to and within the state. When these occur, the Division of Tourism can help mitigate these situations through a coordinated involvement with the media, the...
- White papers 2003-01-01
- How Should You Test Your Marketing Strategy?
- From the executive summary: ‘In many business settings, strategy is a word that has cachet. At its essence, strategy is a way to accomplish an objective. In terms of a marketing strategy, if the objective of marketing is to select, serve, and satisfy customers in a profitable manner, then a...
- White papers 2003-09-11
- Marketing Plan
- Today?s competitive marketplace has increased the significance of a sound marketing strategy for an organization. The marketing strategy should insure a consistent and focussed approach towards outselling the competition in the market. A well-defined methodology is imperative to operationalize such a marketing strategy. The paper discusses the various factors to...
- White papers 2003-01-01
- One Tourism Slogan that is Tough to Top
- Some of the most effective slogans in history took a lot of chutzpah and wit. Alliteration and 30-second television jingles are out. It seems that many of the most recent successes bucked the trend and set a path different from standard practice. What is touted as the most effective tourism...
- Blog posts 2008-03-14
- Shaping the Vision, the Identity and the Cultural Image of European Places
- in order to construct their identity and construct their image as a 'final provided good'. This paper investigates the relationship between vision, local identity and image, focusing on culture and tourism. The international bibliography shows several cases, mainly European places that support their competitiveness through cultural and tourism development. In...
- White papers 2005-08-23
- The Impact of the 2001-2002 Crisis on the Hotel and Tourism Industry
- The hotel and tourism industry has been suffering particularly from the combined effects of a general economic downturn that began to show itself early in 2001 and the shock wave from the events on September 11th of the same year. The general economic downturn had already started to reduce the...
- White papers 2003-01-01
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