Resources

5 Resources for

relationship marketing and software

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Marketing back office.(IBM;s DecisionEdge Relationship Marketing software)(Brief Article): For banks large enough to support a more extensive data warehouse and systems that can gather, manage, and analyze transactional data, IBM developed DecisionEdge Relationship Marketing, which it describes as a comprehensive "back office system&q For banks large enough to support a more extensive data warehouse...; Tags: back-office, data warehouse, IBM Corp., marketing, relationship marketing, software; Research articles 1999-02-01
CRM In Marketing: In the modern business era, the customer is highly informed. Therefore, there is a need for organizations to adopt a customer-centric approach in pursuing their marketing strategy. The Customer Relationship management CRM paradigm calls for evolving effective and sustained business relationships with customers. These relationships form the basis for the...; Tags: Relationship Marketing, CRM, Marketing Research, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software; Presentations 2003-01-01
Relationship Marketing Without CRM: From the executive summary: ‘Customer Relationship Management CRM systems are tremendous strategic marketing tools that manage campaigns via every touch point: Web, e-mail, telephone, direct mail, and face-to-face sales. The main purpose of an automated CRM system is to integrate customer records from all business-to-business publisher product segments, magazine subscribers,...; Tags: CRM System, Relationship Marketing, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, E-mail, Software, Marketing, Online Communications; White papers 2003-06-01
How Healthcare Gets Sold To Patients, Courtesy of Omnicom: Given the changes sweeping through healthcare these days, it's not surprising that companies in the industry might want to update their marketing strategies from time to time. Watching that particular sausage get made isn't always pretty, but it can be instructive. Take, for instance, Thursday's announcement from...; Tags: Marketing, Patient, Health Care, Relationship Marketing, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, David P. Hamilton; Blog posts 2008-06-15
Beyond Relationship Marketing: The Rise of Collaborative Marketing: "It has been observed that Customers are more empowered and connected, which is shifting the balance of power. Consequently, firms must rethink how they interact with customers. Collaborative innovation allows firms to tap into customer expertise by integrating customers into the firm's new product Development process. Besides this, collaborative...; Tags: Marketing, Customer, Relationship Marketing, Collaboration, Groupware, Enterprise Software, Software; White papers 2003-01-01

Additional Resources

Retail Store Systems Announces Strategic Relationship With JDA Software Company: LOS ANGELES--BUSINESS WIRE--Nov. 9, 1999-- Retail Store Systems Tuesday announced their strategic relationship with JDA Software. The relationship consists of a co-marketing agreement which will allow Retail Store Systems to provide an IBM Store System platform to retailers who are interested in the JDA point of sale software....; Tags: Retail Store Systems Inc.; Research articles 1999-11-09
DataSage, Inc. Names Ken Gardner to Board of Directors; Industry Veteran to Help Steer Customer Relationship Marketing Company: READING, Mass--BUSINESS WIRE-- Nov. 24, 1998-- DataSage, Inc., a leading provider of data warehouse-enabled data mining and customer relationship marketing technology, today announced it has added Kenneth C. Gardner to its board of directors. Gardner is currently president and CEO of Sagent Technology, provider of the leading turnkey solution for...; Tags: Sagent Technology Inc.; Research articles 1998-11-24
H-E-B Moves to Active Data Warehousing with Help From Teradata; Action Will Enable Retailer to Make Better Marketing and Operations Decisions Faster  Strategic Decision Furthers Relationship with Teradata; Replaces Oracle Database: SAN ANTONIO -- H-E-B, a food and drug retailer known for its innovative use of technology, is implementing a series of new infrastructure tools from Teradata, a division of NCR Corporation (NYSE:NCR), that will dramatically improve the company's ability to act and react to trends in the market. The transaction...; Tags: data warehouse, database, marketing, Oracle Corp., Oracle Database, Teradata; Research articles 2005-09-20
Planning and Implementing an E-commerce Strategy: E-commerce essentially means selling products and services online—but it's not as simple as it may sound. E-commerce requires a sophisticated content management system and a strategy that combines many separate elements. To begin with, e-commerce demands dedicated purchase, payment, and support systems along with customer relationship management procedures. A quality...; Tags: Web technology, E-business/E-commerce, BNET Editorial, e-commerce Web site, e-business, dot-com, strategy, CRM, professional development, payment, brand, content management system, Web site, banking, Web, marketing, sales, security, software; Articles 2007-10-25
Mashable's Guide to Jobs in Social Media & Marketing: If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...; Tags: Social Media, Computer Associates International Inc., Opportunity; News items 2009-10-22
RSA Solutions Selects Chordiant Software for Its Expanding Relationship Sales & Marketing Business: Chordiant Software, Inc. (NASDAQ: CHRD) today announced that RSA Solutions, Inc. of Amherst, NY, ("RSA") has selected Chordiant's integrated Enterprise Marketing, and Decision Management business solutions as core components of a new technology platform supporting its expanding relationship sales and marketing business model focused on the organic growth needs of...; Tags: RSA Security Inc., sales; Research articles 2005-11-02
Customer service software. (Marketplace Security).(Brief Article): Navision CRM-Service for the alarm industry is an enterprise-level software package that puts dealers in total control of their customer relationship management CRM including sales, marketing and the service department. Navision CRM-Service also pr Navision CRM-Service for the alarm industry is an enterprise-level software package...; Tags: customer service, security; Research articles 2002-03-01
Marketing Automation Next For Salesforce.com: The next item on the list for Salesforce.com is marketing automation, an executive told me yesterday. The company currently makes on-demand software that lets salespeople manage leads, and recently set its sights on call center technology, as I reported yesterday. But while Salesforce sees huge growth potential...; Tags: Michael Hickins; Blog posts 2009-03-24
Bowne and Rivet Software Collaborate to Provide Complete XBRL Solution; Canadian Offering Extends Bowne's Leadership in Interactive Data Filings.: NEW YORK, NY, Jun 4, 2007 CCNMatthews via COMTEX -- Bowne & Co., Inc. (NYSE: BNE), a leader in financial, marketing and business communications services, today announced the expansion of its strategic relationship with Rivet Software, a leader NEW YORK, NY, Jun 4, 2007 (CCNMatthews...; Tags: leader, leadership, software, XBRL; Research articles 2007-06-04
Law Firm Bullivant Houser Bailey Selects Interface Software's InterAction for CRM; System Will Integrate Relationship, Financial and Matter Data to Provide Global Client View: OAK BROOK, Ill. -- Interface Software announced today that the Portland, Oregon-based law firm, Bullivant Houser Bailey Bullivant, has selected InterActionR, the leading client relationship management CRM solution for professional services and relationship-based organizations, as the primary technology infrastructure for the firm's Relationship Intelligence strategy. InterAction will be rolled out...; Tags: Bullivant; Research articles 2004-07-28
Bouygues Telecom Chooses PrimeResponse to Increase Customer Acquisition and Loyalty in Competitive Telecommunications Marketplace: Business/Technology Editors CAMBRIDGE, Mass.--BUSINESS WIRE--Oct. 18, 2000 Andersen Consulting Leads Delivery of Complete eCRM Solution Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced that Bouygues Telecom, one of France's leading wireless providers, has selected the PrimeResponse Prime@VantageTM relationship marketing...; Tags: Andersen Consulting, Bouygues Telecom; Research articles 2000-10-18
Windows Marketplace for Windows Mobile 6.0 and 6.1: After last week's news , I'm pleased to tell you that Windows Marketplace for Mobile has today reached another major milestone by adding support for Windows Mobile 6.0 and 6.1 devices. This is an especially proud day for Microsoft because it marks our fulfillment of the...; Tags: Microsoft Windows, Developer, Phone, Microsoft Windows Mobile; News items 2009-11-16
Synygy and Carlson Marketing Group Collaborate on Cash and Non-Cash Rewards to Help Clients Drive Performance: Business Editors CONSHOHOCKEN, Pa. & MINNEAPOLIS--BUSINESS WIRE--Aug. 5, 2002 Synygy Inc., the largest and most successful provider of Enterprise Incentive Management EIM software, and Carlson Marketing Group, the world leader in Relationship Marketing, today announced that the two companies have entered into a formal sales and marketing agreement....; Tags: Benefits, Carlson Marketing Group, performance, Synygy; Research articles 2002-08-05
Using Networked Marketing Tools: Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...; Tags: Marketing, Customer, Information, Sales Strategy, Sales Force Management, Sales, Lead Management, Marketing Research, BNET Editorial; Articles 2007-12-07
Customer Relationship Management (CRM) Closes Cost Barriers: Customer Relationship Management CRM software systematizes and automates the sales process from concept to sales to service. It eliminates the traditionally fragmented approach to managing marketing efforts because all information is maintained in one repository that is accessible instantly for analysis in any given marketing situation. Formerly, it was only...; Tags: Barrier, CRM, Salesboom.com, Customer Relationship Management Software, Sales Strategy, Marketing Research, Customer Relationship Management (CRM), Sales Force Management, Enterprise Software, Sales, Marketing, Software; White papers 2006-09-01