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- Relationship Marketing Strategy
- The purpose of this research is to understand the impact of relationship marketing strategy on the demand for customized communication through printing. Though many marketing executives report that they are using a relationship marketing strategy, this has not resulted in high demand for variable data printing. Is it a failure...
- White papers 2002-09-01
Additional Resources
- Modeling the Marketing Strategy-Performance Relationship: Towards an Hierarchical Marketing Performance Framework
- Accurate measurement of marketing performance is an important topic for both marketing academics and marketing managers. Many researchers have recognized that marketing performance measurement should go beyond financial measurement. This paper proposes a conceptual framework that models marketing performance as a sequence of intermediate performance measures ultimately leading to financial...
- White papers 2002-03-07
- Sales Automation & Relationship Marketing
- Relationship marketing is the approach that involves cultivation and nurturing a strong relationship with the customers. Such ties help build strong customer loyalty over time and builds organizational credibility. Relationship Marketing RM is a methodology of delivering efficient after-sales service. RM entails building customer loyalty and retention. The paper examines...
- White papers 2003-01-01
- A Case Study of Emergent and Intentional Organizational Change: Some Implications for Customer Relationship Management Success
- The shift from a product-oriented business strategy to a customer-focused one has been a major change agent in companies recently. Many companies have invested heavily in technologies enabling a customer focused relationship marketing strategy. However, there are mixed results as to how successful firms have been in implementing customer relationship...
- White papers 2003-12-08
- Relationship Quality as the Cornerstone of a Marketing Strategy to Optimize Customer Relations
- Customer relationships have been increasingly studied in marketing science literature. Today one experiences an urgent need for measuring the success of relationships with customers. There exists an extensive body of knowledge about customer value, customer equity and retention rates. However, the authors believe that one should also consider the concept...
- White papers 2005-09-25
- Virtuallender.Com, Inc. Expands Online Marketing Strategy
- SAN BRUNO, Calif.--BUSINESS WIRE--July 12, 1999-- Virtuallender.com, Inc. (OTCBB: VLDC), an online mortgage banker/direct lender, today announces its marketing/advertising relationship with Microsurf, Inc. and MortgageQuotes.com. In recent weeks, Virtuallender.com, Inc. entered advertising agreements with HomeSeekers.com (NASDAQ: HMSK) and FreeRealTime.com (OTCBB: FRTI) as part of its overall marketing strategy. ...
- Research articles 1999-07-12
- Developing an Online Strategy
- An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
- Articles 2007-12-18
- Planning and Implementing an E-commerce Strategy
- E-commerce essentially means selling products and services online—but it's not as simple as it may sound. E-commerce requires a sophisticated content management system and a strategy that combines many separate elements. To begin with, e-commerce demands dedicated purchase, payment, and support systems along with customer relationship management procedures. A quality...
- Articles 2007-10-25
- Developing a Thought Leadership Strategy
- Thought leadership gives a company credibility, which helps influence decision-makers. Articles in important publications, speaking appearances at industry events, well-produced customer magazines, white papers, podcasts, and Webcasts can all help to position a company as a thought leader to build preference for the company's products and services. What You...
- Articles 2007-11-20
- Challenges of a Customer-Centric Business Strategy
- Companies are beginning to understand that retaining customers over the long term is key to profitability. While much has been written on the values of such customer-centric or relationship marketing efforts, less attention has been given to its implementation - especially the key role that the information technology IT organization...
- White papers 2002-03-01
- Harnessing the Power of Multi Channel Marketing for Customer Development and Relationship Management
- It has been observed that MultiChannel Marketing has emerged as a powerful strategy for customer development and relationship management. The enthusiasm for MultiChannel Marketing is being fueled by the desire of companies to integrate their "bricks and mortar" operations with their "clicks and mortar" operations to provide a seamless customer...
- White papers 2003-01-01
- CRM In Marketing
- In the modern business era, the customer is highly informed. Therefore, there is a need for organizations to adopt a customer-centric approach in pursuing their marketing strategy. The Customer Relationship management CRM paradigm calls for evolving effective and sustained business relationships with customers. These relationships form the basis for the...
- Presentations 2003-01-01
- Marketing Effectively by E-mail
- E-mail should be an essential part of any Internet marketing strategy. If you have someone's e-mail address, you can send them information directly, much as you would in a direct mail campaign—except the cost of mailing is free. Even so, that's only an advantage if the recipients have agreed to...
- Articles 2007-10-19
- In the news: Gary Laben; Crafts strategy, new products.(Brief Article)(Statistical Data Included)
- KnowledgeBase Marketing has combined its marketing and sales activities with the arrival of Gary Laben, the Young & Rubicam marketing services shop's new exec VP-sales and marketing. In addition to concentrating on marketing strategy, Mr. Laben will develop new products that will be part of an...
- Research articles 2000-07-17
- CRM Is King At Systems Forum.(customer relationship management)(Brief Article)
- Marketing statisticians, beware. New marketing methods, aided by technology, are turning what has been a finite number of customer grouping profiles into literally hundreds of millions of such profiles--each with a sample size of one--under the heading of CRM. Customer relationship management is the...
- Research articles 2000-04-10
- New Buzz: Customer Relationship Mgmt.(Brief Article)(Statistical Data Included)
- Marketing statisticians, beware. New marketing methods, aided by technology, are turning what has been a finite number of customer grouping profiles into literally hundreds of millions of such profiles--each with a sample size of one--under the heading of CRM. Customer relationship management is the...
- Research articles 2000-04-03
- Carlson Marketing Group and Peppers & Rogers Group Join Forces.
- MINNEAPOLIS, MINNESOTA and NORWALK, CONNECTICUT, Aug 13, 2003 CCNMatthews via COMTEX -- Industry Leaders Come Together to Create a Unique Solution that Combines World-class Customer Strategy with Flawless Execution for Measurable Results Carlson Marketing Group, a recognized leader in Relationship Marketing, today announced...
- Research articles 2003-08-13
- Law Firm Bullivant Houser Bailey Selects Interface Software's InterAction for CRM; System Will Integrate Relationship, Financial and Matter Data to Provide Global Client View
- OAK BROOK, Ill. -- Interface Software announced today that the Portland, Oregon-based law firm, Bullivant Houser Bailey Bullivant, has selected InterActionR, the leading client relationship management CRM solution for professional services and relationship-based organizations, as the primary technology infrastructure for the firm's Relationship Intelligence strategy. InterAction will be rolled out...
- Research articles 2004-07-28
- Impiric looks back to its future for strategy ; Shop revisits direct-marketing roots.
- One year after Impiric took legendary direct-marketing pioneer Lester Wunderman's name off the door, Young & Rubicam's marketing-services arm is returning to its roots. The name change from Wunderman Cato Johnson was the most visible part of an overhaul that began in 1998 under former CEO...
- Research articles 2001-03-12
- Marketing Strategy: Start at the Start
- Many architects make the mistake of thinking that marketing has only a peripheral relationship to what their firm does. In fact, marketing works best when it is totally integrated into the operations of a firm, when it's part of everything one does. A person can't create a plan for how...
- White papers 2004-07-14
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