Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Marrying Market Research and Customer relationship marketing
- This paper builds on previous research to demonstrate the power of marrying together market research data and existing loyalty card data in improving promotional marketing. In particular, it includes the analysis of real attitudinal data (cognitive, affective and conative) collected specifically for this task from 3,000 customers. The approach is...
- White papers 2006-04-11
- relationship marketing, Emotional Intelligence and Performance
- Emotional intelligence (EI) relates to the ability to perceive, understand, use and manage one's own, and others?, emotions. Surprisingly, very little research has examined EI in the relationship marketing arena. Further, there has been even less research linking EI to performance in the banking sector. This paper examines links between...
- White papers 2005-11-15
- Tips for Using Postcards to Build Your Business
- As marketing costs continue to climb a person needs to find ways to maximize his or her results without blowing his or her budget. With that in mind, in this paper the author provides 10 tips for using postcards as part of a person's direct marketing and relationship marketing programs.
- White papers 2005-05-21
- Why We Fail At Intimacy: Falling Short At The Promise Of relationship marketing
- From the executive summary: 'One of the promises of interactive marketing has long been its ability to create intimate relationships with customers. As a promise, it has been largely unfulfilled. The consumer experience of these relationships is typically lackluster, and the marketers' gains have been on the whole unremarkable.' The...
- White papers 2004-04-06
- relationship marketing Without CRM
- From the executive summary: ‘Customer Relationship Management (CRM) systems are tremendous strategic marketing tools that manage campaigns via every touch point: Web, e-mail, telephone, direct mail, and face-to-face sales. The main purpose of an automated CRM system is to integrate customer records from all business-to-business publisher product segments, magazine subscribers,...
- White papers 2003-06-01
- Sales Automation & relationship marketing
- Relationship marketing is the approach that involves cultivation and nurturing a strong relationship with the customers. Such ties help build strong customer loyalty over time and builds organizational credibility. Relationship Marketing (RM) is a methodology of delivering efficient after-sales service. RM entails building customer loyalty and retention. The paper examines...
- White papers 2003-01-01
- relationship marketing - It's All In The Attitude
- Working with salespeople, is needed to help them internalize a sense of loyalty to their customers, a loyalty that comes from relationship marketing. This gives the staff a positive attitude that can get them through most situations. The goal now is to give people specific tactics that will allow them...
- White papers 2003-01-01
- CRM In Marketing
- In the modern business era, the customer is highly informed. Therefore, there is a need for organizations to adopt a customer-centric approach in pursuing their marketing strategy. The Customer Relationship management (CRM) paradigm calls for evolving effective and sustained business relationships with customers. These relationships form the basis for the...
- Presentations 2003-01-01
- Beyond relationship marketing: The Rise of Collaborative Marketing
- "It has been observed that Customers are more empowered and connected, which is shifting the balance of power. Consequently, firms must rethink how they interact with customers. Collaborative innovation allows firms to tap into customer expertise by integrating customers into the firm’s new product Development process. Besides this, collaborative...
- White papers 2003-01-01
- Face-to-Face, One-to-One Marketing and Hispanics
- Relationship marketing is, literally, marketing that is meant to engender a "relationship" between consumer and advertiser. The definition of this relationship is dependent upon the advertiser's goals and can range from the purely transactional to the extremely personal, which requires some knowledge of consumer motivation. The importance of personal attention...
- White papers 2003-01-01
- Beyond relationship marketing: The Rise Of Collaborative Marketing
- The arrival of Internet saw massive explosion in business innovation. In those early days, the network was seen as a disruptive technology that would destroy incumbent businesses and overturn the rules of marketing. Today, the rules of the game seem to have changed and the misguided belief that the Internet...
- White papers 2002-10-30
- relationship marketing Strategy
- The purpose of this research is to understand the impact of relationship marketing strategy on the demand for customized communication through printing. Though many marketing executives report that they are using a relationship marketing strategy, this has not resulted in high demand for variable data printing. Is it a failure...
- White papers 2002-09-01
- relationship marketing: Across the Retail Spectrum
- Retailing, at first sight, appears to be an industry where relational strategies can be exploited. Despite this authors disagree about whether Relationship Marketing is likely to be beneficial across the wide spectrum of retailing activities. This paper seeks to investigate whether a claim for universality can be made or, if...
- White papers 2002-03-14
- Challenges of a Customer-Centric Business Strategy
- Companies are beginning to understand that retaining customers over the long term is key to profitability. While much has been written on the values of such customer-centric or relationship marketing efforts, less attention has been given to its implementation – especially the key role that the information technology (IT) organization...
- White papers 2002-03-01
- Masterly Marketing
- This HBR OnPoint collection addresses the buzz about relationship marketing, which has enormous potential, and that loyal customers generate greater profits, year after year. However, for many companies, relationship marketing is not working. There are at least two explanations: 1) Consumers do not seem to know what they want--in products,...
- White papers 2001-10-01
- That Elusive Customer Loyalty: How to Build It, Learn From It and Profit From It
- Relationship marketing is grounded in the idea of establishing a learning relationship with customers. At the lower end, building a relationship can create cross-selling opportunities that may make the overall relationship profitable. With valuable customers, customer relationship management may make them more loyal and willing to invest additional funds. In...
- White papers 2000-11-22
Additional Resources
- TeleTech Wins CRM Excellence Award
- TeleTechHoldings, Inc. (NASDAQ: TTEC), one of the largest and mostgeographically diverse global providers of business process outsourcing (BPO)solutions, today announced that its performance-based learning model hasreceived a 2008 CRM Excellence Award from Technology MarketingCorporation's (TMC) Customer Interaction Solutions magazine. CustomerInteraction Solutions has been the premier publication in...
- Articles 2008-05-08
- MTI Global Inc. Awarded Two New Very Light Jet Contracts
- MTI Global Inc. (TSX: MTI) announced today that its aerospace division MTI-PolyFab, has been awarded two new contracts in the growing Very Light Jet (VLJ) market. Diamond Aircraft Industries Inc. The first contract is for the supply of a thermal and acoustic insulation system for the Diamond D-JET from Diamond...
- Articles 2008-05-07
- South Africa in market for gas imports from Qatar
- DOHA (AFP) — South African President Thabo Mbeki said on Wednesday that his country seeks to import liquefied natural gas (LNG) from Qatar. "South Africa is indeed very interested" in acquiring LNG from the gas-rich Gulf Arab state, Mbeki told businessmen from the two countries as he wound...
- Articles 2008-05-07
- Bond Laboratories Inc.'s Fusion Energy Announces New Exclusive Distribution Partnership with Nascent Foodservice Company for Mexico
- SOLANA BEACH, Calif. -- Bond Laboratories, Inc.'s (OTCBB:BNLB) Fusion Energy announced today a mutually exclusive distribution agreement with Nascent Foodservice Company, Inc., that will make the Fusion 6+ Hour Energy Shot available to Nascent's 240,000 Mexican retailer outlets. Nascent Wine Company, Inc. (OTCBB:NCTW), dba Nascent Foodservice, is the only nationwide...
- Articles 2008-05-07
- << Previous
- page 1 of 1
- Next >>
Content Types
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
