Resources

41 Resources for

relationship marketing

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Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing Solutions
WALTHAM, Mass. -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management EMM solutions, today announced it has been cited as the marketing platform leader in the marketing leadership and relationship marketing scenarios and as a strong performer in the marketing operations scenario in the January 2008...
Tags: leader, marketing, relationship marketing, Unica
Research articles 2008-01-17
An AMR Survey Reveals That Managing Personal & Confidential Information is Key to Relationship Marketing in Quebec
The majority of Quebec companies do not have the knowledge required to adequately practice relationship marketing, nor protect the confidentiality of personal information. These are the principal results of a survey conducted by Segma Recherche Unimarketing on behalf of the Association du marketing relationnel AMR. The survey was conducted in...
Tags: AMR Research, relationship marketing, survey
Research articles 2008-06-18
Ericsson and Proximity Worldwide First to Expand Mobile Marketing Business
STOCKHOLM, Sweden -- Ericsson (NASDAQ:ERICY), the world leader in mobile communications, and Proximity Worldwide, the leader in customer relationship marketing and part of the BBDO's advertising network, have signed an agreement to jointly promote effective solutions for mobile marketing - the new emerging channel for relationship marketing. With 1.5 billion...
Tags: Ericsson Inc., mobile, relationship marketing
Research articles 2004-11-25
Marketers: Drive Relationship Marketing Initiatives with Latest Version of WebTrends Marketing Warehouse
Cross-Channel Visitor Insight and Real-Time Visitor List Generation Wizard Builds Customer Loyalty and Improves Marketing Performance
Tags: marketing, relationship marketing, WebTrends Corp.
Research articles 2006-11-20
WebTrends Announces Marketing Lab Partners to Deliver More Measurable, Automated Relationship Marketing
Deep Integrations with Leading Email Marketing, On-Site Behavioral Targeting and Consumer Opinion Vendors Drive Profitable Customer Interactions
Tags: marketing, relationship marketing, WebTrends Corp.
Research articles 2007-02-14
ShopNBC Drives Relationship Marketing with WebTrends Marketing Lab
Building on a Successful Partnership in Paid Search Campaigns Using WebTrends Dynamic Search, Leading Multi-Channel Retailer Leverages WebTrends Marketing Lab
Tags: marketing, relationship marketing, WebTrends Corp.
Research articles 2007-06-05
Volkswagen.(BUSINESS)
The Volkswagen website has deployed Multimap's (London, UK) "In-line" service which will allow customers to locate their nearest Volkswagen retailer and view the results on a map. Marianne Nicholas, relationship marketing manager at Volkswa The Volkswagen website has deployed Multimap's (London, UK) "In-line" service which...
Tags: relationship marketing, retail company, Volkswagen AG
Research articles 2005-06-01
Prime@Vantage.com to Manage Integrated Relationship Marketing Campaigns to Millions of CIBC VISA Clients
Business/Technology Editors
Tags: relationship marketing, Visa Inc.
Research articles 2000-05-23
Sega Chooses PrimeResponse for Integrated Relationship Marketing
Business/Technology Editors
Tags: relationship marketing
Research articles 2000-08-28
PrimeResponse and the Royal Bank of Scotland Present Relationship Marketing 'Cyber-Case Study'
Business/Technology Editors
Tags: relationship marketing, Royal Bank of Scotland
Research articles 2000-07-17
PrimeResponse and 1-800-Flowers.com Present Relationship Marketing Cyber Seminar- 'New Marketing: Seeds for Success'
Business/Technology Editors
Tags: 1-800-Flowers.com Inc., relationship marketing
Research articles 2001-01-31
Cox Communications Expands Relationship Marketing Initiatives With Prime Vantage to a Nationwide Scale
Business/Technology Editors
Tags: Cox Communications Inc., relationship marketing
Research articles 2000-08-22
The Nielsen Company and Experian Deliver Consumer Relationship Marketing Solution for CPG Companies
Leading Consumer Information Sources Provide Joint Solution to Drive Brand Loyalty and Increase Marketing ROI for Consumer Packaged Goods CPG Companies
Tags: Experian, relationship marketing
Research articles 2007-05-14
16. Karen Crawford; Director-media advertising and relationship marketing, Nestle USA.(Special Report: Power Players)(Brief article)
AD BUDGET: $1.32 billion AD BUDGET: $1.32 billion
Tags: advertisement, relationship marketing, Nestle S.A.
Research articles 2007-10-08
Modem Media Drives Web Efforts for General Motors in Europe; Opel Vectra Relaunch Forms Basis of Customer Relationship Marketing Program
NORWALK, Conn.--BUSINESS WIRE--June 22, 1999--
Tags: General Motors Corp., modem, relationship marketing, Web
Research articles 1999-06-22
21. Karen Crawford; Director-advertising and relationship marketing, Nestle USA.(Brief Article)
AD BUDGET: $1.03 billion AD BUDGET: $1.03 billion
Tags: relationship marketing, Nestle S.A.
Research articles 2005-10-03
Dell Systems Help Interelate Deliver Measureable Results; Leading Relationship Marketing Firm Selects Dell Servers, Storage for Performance
Business Editors/High-Tech Writers
Tags: Dell Computer Corp., performance, relationship marketing, server, storage
Research articles 2003-03-24
Dell Systems Help Interelate Deliver Measureable Results; Leading Relationship Marketing Firm Selects Dell Servers, Storage for Performance
Business Editors/High-Tech Writers
Tags: Dell Computer Corp., performance, relationship marketing, server, storage
Research articles 2003-03-24
Marketing back office.(IBM;s DecisionEdge Relationship Marketing software)(Brief Article)
For banks large enough to support a more extensive data warehouse and systems that can gather, manage, and analyze transactional data, IBM developed DecisionEdge Relationship Marketing, which it describes as a comprehensive "back office system&q For banks large enough to support a more extensive data warehouse...
Tags: back-office, data warehouse, IBM Corp., marketing, relationship marketing, software
Research articles 1999-02-01
General Interactive Teams Up With IBM To Deliver Industries Best E-Business and Relationship Marketing Solutions
CAMBRIDGE, Mass.--BUSINESS WIRE--May 3, 1999--
Tags: relationship marketing, e-business, IBM Corp., team
Research articles 1999-05-03
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