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	<title><![CDATA[relationship marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/relationship+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to relationship marketing]]></description>
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	<language>en-us</language>
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		<title><![CDATA[An AMR Survey Reveals That Managing Personal & Confidential Information is Key to Relationship Marketing in Quebec]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200806/ai_n26683294]]></link>
		<description><![CDATA[The majority of Quebec companies do not have the knowledge required to adequately practice relationship marketing, nor protect the confidentiality of personal information. These are the principal results of a survey conducted by Segma Recherche Unimarketing on behalf of the Association du marketing relationnel AMR. The survey was conducted in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 18 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/amr+research.html"><![CDATA[AMR Research]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[How Healthcare Gets Sold To Patients, Courtesy of Omnicom]]></title>
		<link><![CDATA[http://industry.bnet.com/healthcare/100083/how-healthcare-gets-sold-to-patients-courtesy-of-omnicom/]]></link>
		<description><![CDATA[Given the changes sweeping through healthcare these days, it's not surprising that companies in the industry might want to update their marketing strategies from time to time. Watching that particular sausage get made isn't always pretty, but it can be instructive.    Take, for instance, Thursday's announcement from...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 15 Jun 2008 13:44:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/patient.html"><![CDATA[Patient]]></category>
		<category domain="http://resources.bnet.com/topic/health+care.html"><![CDATA[Health Care]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[Relationship Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/healthcare.html"><![CDATA[Healthcare]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/david+p.+hamilton.html"><![CDATA[David P. Hamilton]]></category>
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		<title><![CDATA[Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing Solutions]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Jan_17/ai_n24235636]]></link>
		<description><![CDATA[WALTHAM, Mass. -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management EMM solutions, today announced it has been cited as the marketing platform leader in the marketing leadership and relationship marketing scenarios and as a strong performer in the marketing operations scenario in the January 2008...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 17 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/leader.html"><![CDATA[leader]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/unica.html"><![CDATA[Unica]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UNCA</category>
		<category domain="tickers">UNCA</category>
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	<item>
		<title><![CDATA[16. Karen Crawford; Director-media advertising and relationship marketing, Nestle USA.(Special Report: Power Players)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200710/ai_n25582181]]></link>
		<description><![CDATA[AD BUDGET: $1.32 billion    AD BUDGET: $1.32 billion  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/nestle+s.a..html"><![CDATA[Nestle S.A.]]></category>
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		<title><![CDATA[ShopNBC Drives Relationship Marketing with WebTrends Marketing Lab]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_5/ai_n27262468]]></link>
		<description><![CDATA[Building on a Successful Partnership in Paid Search Campaigns Using WebTrends Dynamic Search, Leading Multi-Channel Retailer Leverages WebTrends Marketing Lab]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 05 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/webtrends+corp..html"><![CDATA[WebTrends Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[The Nielsen Company and Experian Deliver Consumer Relationship Marketing Solution for CPG Companies]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_14/ai_n19096271]]></link>
		<description><![CDATA[Leading Consumer Information Sources Provide Joint Solution to Drive Brand Loyalty and Increase Marketing ROI for Consumer Packaged Goods CPG Companies]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/experian.html"><![CDATA[Experian]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EXPG Y</category>
		<category domain="tickers">EXPG Y</category>
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		<title><![CDATA[WebTrends Announces Marketing Lab Partners to Deliver More Measurable, Automated Relationship Marketing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_14/ai_n27148597]]></link>
		<description><![CDATA[Deep Integrations with Leading Email Marketing, On-Site Behavioral Targeting and Consumer Opinion Vendors Drive Profitable Customer Interactions]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 14 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/webtrends+corp..html"><![CDATA[WebTrends Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Marketers: Drive Relationship Marketing Initiatives with Latest Version of WebTrends Marketing Warehouse]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_20/ai_n16851836]]></link>
		<description><![CDATA[Cross-Channel Visitor Insight and Real-Time Visitor List Generation Wizard Builds Customer Loyalty and Improves Marketing Performance]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/webtrends+corp..html"><![CDATA[WebTrends Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[26: Karen Crawford; Director-media, advertising and relationship marketing Nestle USA.(Special Report: Power Players)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200610/ai_n25579589]]></link>
		<description><![CDATA[POWER PLAY: Karen Crawford, 45, has spearheaded efforts to explore  more digital marketing, including developing podcasts of "Animal  Advice'' for Nestle Purina and creating interactive games like  WonkaZoid to help buoy kids' relationships with Ne  POWER PLAY: Karen Crawford, 45, has spearheaded efforts to explore ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/nestle+s.a..html"><![CDATA[Nestle S.A.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Marrying Market Research and Customer Relationship Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=175718]]></link>
		<description><![CDATA[This paper builds on previous research to demonstrate the power of marrying together market research data and existing loyalty card data in improving promotional marketing. In particular, it includes the analysis of real attitudinal data (cognitive, affective and conative) collected specifically for this task from 3,000 customers. The approach is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 11 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[Relationship Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/better+management.com.html"><![CDATA[Better Management.com]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Relationship Marketing, Emotional Intelligence and Performance]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162002]]></link>
		<description><![CDATA[Emotional intelligence EI relates to the ability to perceive, understand, use and manage one's own, and others?, emotions. Surprisingly, very little research has examined EI in the relationship marketing arena. Further, there has been even less research linking EI to performance in the banking sector. This paper examines links between...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 15 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[Relationship Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/emotional+intelligence.html"><![CDATA[Emotional Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[21. Karen Crawford; Director-advertising and relationship marketing, Nestle USA.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200510/ai_n25575999]]></link>
		<description><![CDATA[AD BUDGET: $1.03 billion    AD BUDGET: $1.03 billion  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/nestle+s.a..html"><![CDATA[Nestle S.A.]]></category>
	</item>
	<item>
		<title><![CDATA[Volkswagen.(BUSINESS)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4739/is_200506/ai_n17313329]]></link>
		<description><![CDATA[The Volkswagen website has deployed Multimap's (London, UK)  "In-line" service which will allow customers to locate their  nearest Volkswagen retailer and view the results on a map. Marianne  Nicholas, relationship marketing manager at Volkswa  The Volkswagen website has deployed Multimap's (London, UK)  "In-line" service which...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[retail company]]></category>
		<category domain="http://resources.bnet.com/topic/volkswagen+ag.html"><![CDATA[Volkswagen AG]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VOW.DE</category>
		<category domain="tickers">VOW.DE</category>
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		<title><![CDATA[Tips for Using Postcards to Build Your Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242904]]></link>
		<description><![CDATA[As marketing costs continue to climb a person needs to find ways to maximize his or her results without blowing his or her budget. With that in mind, in this paper the author provides 10 tips for using postcards as part of a person's direct marketing and relationship marketing programs. ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 21 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[Relationship Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/postcard.html"><![CDATA[Postcard]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Orange France Selects Epiphany for Personalized Relationship Marketing Solution]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_March_21/ai_n13454684]]></link>
		<description><![CDATA[SAN MATEO, Calif. -- Epiphany, Inc. (Nasdaq:EPNY), a leading provider of customer relationship management CRM solutions for consumer-oriented businesses, today announced that French telecom operator Orange has extended its EpiphanyR Interaction Advisor deployment to provide customized offers to its large segment of pre-paid Mobicarte subscribers. Having previously implemented Epiphany for...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/orange+pcs.html"><![CDATA[Orange PCS]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ericsson and Proximity Worldwide First to Expand Mobile Marketing Business]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Nov_25/ai_n7577868]]></link>
		<description><![CDATA[STOCKHOLM, Sweden -- Ericsson (NASDAQ:ERICY), the world leader in mobile communications, and Proximity Worldwide, the leader in customer relationship marketing and part of the BBDO's advertising network, have signed an agreement to jointly promote effective solutions for mobile marketing - the new emerging channel for relationship marketing. With 1.5 billion...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 25 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ericsson+inc..html"><![CDATA[Ericsson Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[17: Karen Crawford, Director-media advertising and relationship marketing Nestle USA; Ad budget: $1.11 billion.(Special Report: Power Players)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200410/ai_n25572700]]></link>
		<description><![CDATA[AGENCY ROSTER INCLUDES: Interpublic's Avrett, Free &  Ginsberg; Foote Cone & Belding Worldwide; R/GA; and Universal McCann  Worldwide, all New York; Casanova Pendrill Publicidad, Irvine, Calif.;  Dailey & Associates and McCann Erickson World  AGENCY ROSTER INCLUDES: Interpublic's Avrett, Free &  Ginsberg; Foote Cone & Belding...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interpublic.html"><![CDATA[Interpublic]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/nestle+s.a..html"><![CDATA[Nestle S.A.]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
	</item>
	<item>
		<title><![CDATA[Why We Fail At Intimacy: Falling Short At The Promise Of Relationship Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=89402]]></link>
		<description><![CDATA[From the executive summary: 'One of the promises of interactive marketing has long been its ability to create intimate relationships with customers. As a promise, it has been largely unfulfilled. The consumer experience of these relationships is typically lackluster, and the marketers' gains have been on the whole unremarkable.' The...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 06 Apr 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[Relationship Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/promise.html"><![CDATA[Promise]]></category>
	</item>
	<item>
		<title><![CDATA[Relationship Marketing Without CRM]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=97136]]></link>
		<description><![CDATA[From the executive summary: ‘Customer Relationship Management CRM systems are tremendous strategic marketing tools that manage campaigns via every touch point: Web, e-mail, telephone, direct mail, and face-to-face sales. The main purpose of an automated CRM system is to integrate customer records from all business-to-business publisher product segments, magazine subscribers,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Jun 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/crm+system.html"><![CDATA[CRM System]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[Relationship Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Dell Systems Help Interelate Deliver Measureable Results; Leading Relationship Marketing Firm Selects Dell Servers, Storage for Performance]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2003_March_24/ai_99109098]]></link>
		<description><![CDATA[Business Editors/High-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[performance]]></category>
		<category domain="http://resources.bnet.com/topic/relationship+marketing.html"><![CDATA[relationship marketing]]></category>
		<category domain="http://resources.bnet.com/topic/server.html"><![CDATA[server]]></category>
		<category domain="http://resources.bnet.com/topic/storage.html"><![CDATA[storage]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DELL</category>
		<category domain="tickers">DELL</category>
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