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- Assessing Exchange Rate Risk
- When companies undertake international business, they take a risk because their investments and business operations may be affected by changes in the exchange rates for different currencies. This risk is known as exchange rate risk.Increasingly, companies are fighting for a slice of global markets, particularly in developing nations, and putting...
- Articles 2007-12-06
- Improving Relationships with Key Accounts
- In business-to-business marketing, account relationships are essential to long-term success. Key account programs give companies the opportunity to contact their customers at regular intervals and build relationships. To manage the process effectively, it is important to take a long-term view of the relationship, rather than focusing on short-term goals. It...
- Articles 2007-12-05
- Relationships Make Selling Fun.
- It's a myth that the main reason for having better customer relationships is to sell more products to those customers. Yes, that's often the outcome, but it's a byproduct rather than the main point. The primary reason to have better customer relationships is to make selling a heck...
- Blog posts 2007-12-05
- Sometimes Media Relationships Aren't Enough
- Building relationships with journalists is said to be the key to successful media relations. Yet sometimes, the relationship isn't enough. I heard from a prominent media relations professional who has an ongoing relationship with Chris Anderson, the Wired editor who posted a list of PR email addresses...
- Blog posts 2007-11-27
- Establishing a Strategic Partnering Relationship
- Strategic partnership agreements—whether short- or long-term—allow organizations to take advantage of market opportunities and respond to customer needs in collaboration, doing it more efficiently and effectively than they could alone."Collaboration is the process by which partners adopt a high level of purposeful cooperation to maintain a trading relationship over time....
- Articles 2007-11-19
- "Never Eat Alone" Author Kieth Ferrazzi: BusinessRelationships
- Keith Ferrazzi has been called "one of the world's most connected individuals" by Forbes and Inc. magazines. His book "Never Eat Alone" was a New York Times Bestseller. His company, Ferrazzi Greenlight, teaches relationship building to executives at some of the world's biggest corporations. In this interview, Ferrazzi talks about...
- Videos 2007-11-12
- Establishing Social Networks
- As long as there have been people on the planet, there have been social networks. They emerged for many reasons, from creating "safety in numbers" to establishing a tribal identity. At a basic level, they enable people to more efficiently harvest and kill food, defend their identity and territory, and...
- Articles 2007-11-08
- What Does a 'Relationship' With a Journalist Get You?
- You hear a lot of PR folks claim to have 'relationships' with certain journalists. I remember when I was at PR firms how often colleagues would drop names during new business pitches. "Walt Mossberg WSJ, Steve Lohr NYT -- yeah, we have GREAT relationships with them." As if to say...
- Blog posts 2007-09-19
- How to Develop Your Negotiating Power
- In my previous post, I explained that you must accumulate power from the start of the customer relationship if you want to cut a deal that's a big win for both your firm and the customer's firm. Here are the six ways that to develop the power that...
- Blog posts 2007-08-28
- When Social Network Invites Are Merely Socially Awkward
- I don't use Linked-In. I quickly evaluated the service a couple of years ago, but was immediately turned off by the idea of putting my contacts in the awkward position of deciding whether to opt into something (and decided that I didn't want to dilute future meaningful correspondences with these...
- Blog posts 2007-08-20
- Mentoring Employees for Business Results
- Mentoring is crucial to developing and retaining employees. Mentors give advice on a spectrum of topics, ranging from specific skills to broader issues of career direction. Protégés gain sound guidance, access to established networks, and enhanced personal and professional perspectives.Though mentoring happens naturally to some degree, it can be promoted...
- Articles 2007-05-29
- Owner – Tenant Relationships: The Next Evolution
- The relationship between property owners and tenants is evolving. A new model is emerging that will create a deeper relationship between owners and tenants and also lead to higher profits for both. relationships in real estate. Although its importance has remained constant, its nature has evolved over the years—and continues...
- White papers 2003-01-01
- 7 Ways To Be An Invaluable Resource
- If two persons expect to reach greater levels of success, then one must have a strong and harmonious relationship between the two. Building and maintaining that relationship can take an enormous chunk of a sales professional's time and effort! The article explains the skills important to sales success-consultative selling or...
- White papers 2003-01-01
- When Customers Are Friends Too: 7 Tips
- This article points out seven issues to bear in mind while developing friendships with ones customers — and doing business with your friends. Relationships with customers generally do benefit the business. In one respect, it is a plus to have a personal relationship with many with whom we do business....
- White papers 2003-01-01
- Cultivate Business (Relationships On Your Website)
- To cultivate B2B relationships with your online presence you'll need to consider the following strategies. Firstly, understand the differences between B2C and B2B relationships. Now, business relationships are fundamentally different from consumer relationships. B2B relationships are primarily developed around the needs of a group, measured primarily by ROI and financial...
- White papers 2002-10-07
- The Do's and Don't of Call Center Outsourcing
- The do's and don't of call center outsourcing, Creating a successful outsourcing relationship. In an ideal world a contact center outsourcing relationship should see the provider as a seamless extension of the company's business model. The relationship represents a clear transformation of vision, mission, strategy and needs from one...
- White papers 2003-01-01
- Call Center Outsourcing
- The do's and don't of call center outsourcing, Creating a successful outsourcing relationship. In an ideal world a contact center outsourcing relationship should see the provider as a seamless extension of the company's business model. The relationship represents a clear transformation of vision, mission, strategy and needs from one...
- White papers 2003-01-01
- Arranged Marriage: Maintaining a Happy Relationship with Your Outsourcer
- Done right, outsourcing saves money while improving productivity. But like a marriage, the vendor/client relationship results in heartbreak as often as it brings happiness. If you're planning to tie the knot with a service provider, here are a few things to consider. Obviously, the first is deciding if you want...
- White papers 2002-11-02
- Governing Attitudes : 12 Best Practices in Managing Outsourcing Relationships
- "This paper describes best practices regarding the communications methods component of a governance agreement. In any outsourcing relationship, it's important to start well, with mutual understanding and agreement as to objectives, service level performance, responsibilities and fair pricing. But long-term relationships inevitably will be affected by external situations that...
- White papers 2002-05-01
- Not Good Enough! I Want More Than Just Another Bloody Relationship
- Direct is the Stealth bomber of marketing. Done well, it runs its course virtually undetected by those who are not in its sights, hits its targets with pinpoint accuracy and is gone before anyone is even sure that it's been there. There is something beguiling about the sheer power of...
- White papers 2003-01-01
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