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- Brands as Relevance
- The paper explains the role of Branding. The paper concludes with the presentation of a seven-step strategy that will help to build brands that are more effective. Successful brands are built on the twin foundations of awareness and relevance. If target audiences—prospective donors, students, and others are not aware of...
- White papers 2003-01-01
- Tough Publicity: Finding a Story When There Isn't One
- In this article it is explained that PR practitioners need to be adept in both sidestepping and digging deeply. It's a basic of the business.Sidestepping works well for difficult product services and issues. There is no need for lengthy explanations and stretching to make a topic fresh. Just as importantly,...
- White papers 2003-01-01
- The Innovator's Prescription: The Relevance Of Brand Relevance
- From the executive summary: ‘Brand management in the past focused on achieving preference on the basis of differentiation, benefits, and customer satisfaction within a set of brands under consideration for a given application. But in today's environment, unless a brand can maintain its relevance as categories emerge, change, and fade,...
- White papers 2003-01-01
- Financial Research: The Information Divide
- This paper reports a research study that was conducted to examine perceptions of relevance in the information supply between brokerage and securities house analysts and their customers in UK-based fund management companies. Perceptions of information relevance were researched on both the buy-side and the sell-side of the institutional investment process....
- White papers 2003-10-20
- Influential Aspects of Relevance for a CRM System in a B2B Environment
- Customer Relationship Management CRM can lead to greater profits. However even as many as 55% of all CRM projects do not produce results. This research tries to help increase success rates. For the research question a part of the USIT model by Schuring and Spil has been used. The model...
- White papers 2005-06-08
Additional Resources
- More on the Relevance of a Good Education
- More on the Relevance of a Good EducationRE: More on the Relevance of a Good EducationIn my experience, those who minimize the value of education are those who are either not educated or those who got through it and finally finished with a "bong-resin" Tommy Boy mentality (Good job on...
- Discussion threads 2008-08-20
- Relevance Similarity: An Alternative Means to Monitor Information Retrieval Systems
- Relevance assessment is a major problem in the evaluation of information retrieval systems. The work presented in this paper introduces a new parameter, "Relevance Similarity", for the measurement of the variation of relevance assessment. In a situation where individual assessment can be compared with a gold standard, this parameter is...
- White papers 2005-07-20
- The Relevance of the Value-Relevance Literature for Financial Accounting Standard Setting
- This paper critically evaluates the standard-setting inferences that can be drawn from value relevance research studies that are motivated by standard setting. The evaluation concentrates on the theories of accounting, standard setting and valuation that underlie those inferences. Unless those underlying theories are descriptive of accounting, standard setting and valuation,...
- White papers 2001-05-07
- Samuel Albis: Communicating With Cultural Relevance
- Samuel Albis: Communicating With Cultural RelevanceRE: Samuel Albis: Communicating With Cultural RelevanceHello, Dearmy name is grace i am 23years old, i saw your profile today and becameintrested in you,i will also like to know you the more,and i want you to send anemail to my email address so that i...
- Discussion threads 2008-08-02
- Quocirca releases research on e-mail relevance to SMBs
- TELECOMWORLDWIRE-26 July 2005-Quocirca releases research on e-mail relevance to SMBsC1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com Research conducted on behalf of computer maker Dell into the relevance of e-mail in the current business environment, along with the effect of downtime, has been unveiled. The study, carried out by research and...
- Research articles 2005-07-26
- Strauss-Kahn hopes to restore IMF's relevance, legitimacy
- WASHINGTON AFP — Dominique Strauss-Kahn, the front-runner EU candidate to head the International Monetary Fund, pledged Thursday to work to restore "both the relevance and the legitimacy" of the global organization. "It will be a hard task for all of us to rebuild both the relevance and the legitimacy...
- Research articles 2007-09-20
- Real Digital Media Selects Relevance to Advance its NEOCAST® Media Server Software
- Relevance and RDM work together to ensure seamless deployment of new solution and establish foundation for future enhancement CHAPEL HILL, N.C. & SARASOTA, Fla. -- Relevance, Inc., a leading Ruby on Rails software development practice specializing in application product development, training and consulting, today announced the completion of its...
- Research articles 2008-05-13
- The Value Relevance of Dirty Surplus Accounting Flows in the Netherlands
- This paper explores both incremental and relative value relevance of various dirty surplus accounting flows for Dutch listed firms. It finds evidence that dirty surplus goodwill write-offs in particular are relevant in explaining returns and that the clean surplus earnings perform better than the reported earnings over 1-year intervals. Taken...
- White papers 2003-04-01
- Value-Relevance of Expensed and Capitalized Intangibles: A French Survey
- Significant difference exists between the market value and book value of firms. It could be attributed to the fact that intangible assets are not reflected in the financial statements. The paper indicates a statistical association between the "capitalized goodwill" and the market-to-book ratio, but do not indicate any statistical link...
- White papers 2003-07-15
- The Value Relevance of Network Advantages: The Case of E-Commerce Firms
- This paper shows that network advantages constitute an important intangible asset that goes unrecognized in the financial statements. For a sample of e-commerce firms, one finds that network advantages created by Web site traffic have substantial explanatory power for stock prices over and above traditional summary accounting measures such as...
- White papers 2003-03-01
- The Value Relevance of Foreign Income: An Australian, Canadian, and British Comparison
- This paper examines the value-relevance of geographical earnings disclosures for firms listed and domiciled in Australia, Canada and the United Kingdom. It is found that foreign earnings in all three countries are valued differently than domestic earnings. The estimate of the association coefficient for foreign earnings changes with returns is...
- White papers 2001-10-10
- Echelon Marketing Group's Don Neal to Discuss "The Road to Relevance… Targeting the Most Viable and Valuable Prospects" at 2006 NCDM Conference in Orlando, Florida
- Echelon Marketing Group's President, Don Neal, is scheduled to present at the National Center for Database Marketing's NCDM Winter Conference to be held in Orlando, Florida. He will deliver "The Road to Relevance: Attitude - Affluence = Aspiration," on Tuesday, December 12, 2006 at 3:30 p.m.
- Research articles 2006-11-29
- JupiterResearch Finds Relevance, Not Trustworthiness, Determines Where Consumers Find Health Information Online
- NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that in researching health-related issues online, consumers are more likely to choose information based on relevance rather than the trustworthiness of the source. Outlined in a new report, "US...
- Research articles 2007-07-16
- Alexander von Humboldt's natural history legacy and its relevance for today--opening remarks
- I am honored and pleased to welcome you to this historic symposium on the work of Alexander von Humboldt. I wish to express our thanks to Dr. Peter Hauswedell, Dr. Lutz Gorgens, and the staff of the German Consulate, to the Humboldt Field Research Institute who are co-sponsors with Boston...
- Research articles 2001-01-01
- McDonald's and NBA Team up to Bring NBA Basketball and Promote Activity to Kids and Young Adults around The World; Partnership to Tap into the Lifestyle Relevance of Basketball Culture on Four Continents
- NEW YORK -- As the 2005 NBA Playoffs begin, McDonald's CorporationR and the NBA are teaming up to bring NBA basketball to hundreds of thousands of fans with NBA events and promotions on four continents. The global events schedule is the most ambitious the two partners have ever conducted jointly...
- Research articles 2005-04-25
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