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renée mauborgne

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Value Innovation
The Idea in Brief Struggling to stay ahead of your rivals? No need. Instead of trying to match or beat them on cost or quality, make the other players irrelevant--by staking out new market space...
Tags: Competition, Customer, Daimler AG, Harvard Business Review, In Brief, Innovation, Management, Renée Mauborgne, Strategy, Value Innovation, W. Chan Kim
Articles 2008-04-01
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