Resources

3 Resources for

repercussion

Management: Brands are in crisis... again. Not because of the difficulty in competing for the consumer’s attention among the 3,000 new brands launched each year, without counting the Internet, nor because of the repercussion on the brand’s image of the unethical business practices of certain multinationals, but because of a problem...; Tags: Branding, brand, Internet; White papers 2003-01-01
Interband: The Brands are in crisis again, not because of the difficulty in competing for the consumer’s attention among the 3,000 new brands launched each year, without counting the Internet, nor because of the repercussion on the brand’s image of the unethical business practices of certain multinationals, but because of a...; Tags: Branding, Interbrand, differentiation, brand, brand management, Internet; White papers 2003-01-01
Why The Sales Forecast Stinks: Why The Sales Forecast StinksDiscipline can help the forecastWhile I generally agree with your statements, and have seen the abuses you mention often, I must mention a situation where the forecast was spot-on, regularly, without a mathematician:The Sales Manager (let's call him Pete) used a Sales Automation system (doesn't matter...; Tags: Sales strategy, Sales force management, sales, sales process, sales forecast; Discussion threads 2007-08-01