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	<title><![CDATA[reporter Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to reporter]]></description>
	<s:counts start="0" returned="18" found="18" />
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		<title><![CDATA[Fomer Reporter, Consultant Davis Now Heads Philly.com]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-fomer-reporter-consultant-davis-now-heads-philly.com%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Ryan Davis has been promoted to president of Philly.com after playing a lead role in an overhaul of the site as director of strategic operations for parent company Philadelphia Media Holdings. He will be responsible for all digital operations, including strategy, content and technology. He&#8217;s also responsible for a...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 27 Oct 2009 04:11:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/consultant.html"><![CDATA[Consultant]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/ryan+davis.html"><![CDATA[Ryan Davis]]></category>
		<category domain="http://resources.bnet.com/topic/venture+capital.html"><![CDATA[Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/financing+startups.html"><![CDATA[Financing Startups]]></category>
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		<category domain="http://resources.bnet.com/topic/industry+moves.html"><![CDATA[Industry Moves]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/newspapers.html"><![CDATA[Newspapers]]></category>
		<category domain="http://resources.bnet.com/topic/staci+d.+kramer.html"><![CDATA[Staci D. Kramer]]></category>
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	<item>
		<title><![CDATA[Did Mylan's CEO Libel Pittsburgh Reporters Who Triggered FDA Probe?]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10003720/did-mylans-ceo-libel-pittsburgh-reporters-who-triggered-fda-probe/]]></link>
		<description><![CDATA[Pittsburgh Post-Gazette reporters Patricia Sabatini and Len Boselovic may have a defamation case against Mylan CEO Robert J. Coury, based on the latter's statement last week about the FDA's clearance of his Morgantown, W.V., factory. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 17 Aug 2009 09:00:57 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/fda.html"><![CDATA[FDA]]></category>
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		<category domain="http://resources.bnet.com/topic/federal+government.html"><![CDATA[Federal Government]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[paidContent Quick Hits: 8.03.09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-paidcontent-quick-hits-8.03.09%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Â»  The number of single-copy newsstand purchases for magazines was way down for the first half of the year, thanks in part to distribution problems. [MediaWeek]Â»  FTC Chairman Jon Leibowitz isn't known as "The Terminator" for nothing. After spearheading a crackdown on spyware, the FTC chief has his eyes...]]></description>
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		<pubDate>Mon, 03 Aug 2009 18:00:16 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/nyse+euronext.html"><![CDATA[NYSE Euronext]]></category>
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		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+corp..html"><![CDATA[CBS Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<category domain="http://resources.bnet.com/topic/quick+hits.html"><![CDATA[Quick Hits]]></category>
		<category domain="http://resources.bnet.com/topic/alex+ferreyra.html"><![CDATA[Alex Ferreyra]]></category>
		<category domain="http://resources.bnet.com/topic/the+walt+disney+co..html"><![CDATA[The Walt Disney Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">DIS</category>
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		<title><![CDATA[New York Times' TimesPeople Still Not Full of Times People]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001648/new-york-times-timespeople-still-not-full-of-timespeople/]]></link>
		<description><![CDATA[Back in October, for another one of my writing gigs, I wrote about TimesPeople, the New York Times' Twitter-like social networking tool that launched at nytimes.com last September. At the time, I wrote that as worthy an experiment as it is for the Times to give its readers a community,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 07 Apr 2009 09:35:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/columnist.html"><![CDATA[Columnist]]></category>
		<category domain="http://resources.bnet.com/topic/new+york+times+co..html"><![CDATA[New York Times Co.]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
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		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Marketing Consultant Triggers Reporter's Twitter Meltdown]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000932/marketing-consultant-triggers-reporters-twitter-meltdown/]]></link>
		<description><![CDATA[A marketing consultant who did not return a phonecall from a reporter at Canada's National Post seems to have triggered that reporter's curse-filled meltdown -- on Twitter.    The consultant, April Dunford of Rocket Launch Marketing, had been called by reporter David George-Cosh, who covers technology for the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 17 Feb 2009 10:30:01 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://resources.bnet.com/topic/david+george-cosh.html"><![CDATA[David George-Cosh]]></category>
		<category domain="http://resources.bnet.com/topic/mediastyle.html"><![CDATA[MediaStyle]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Reporter Resume]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1102717]]></link>
		<description><![CDATA[This is a resume template for the post of reporter. In this template, experience studying and traveling abroad strengthens candidate's educational background and writing distinctions enhance candidate's credentials. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/candidate.html"><![CDATA[Candidate]]></category>
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	<item>
		<title><![CDATA[AP Reporters Protest: Reporters Withhold Bylines, Management May Withhold Stories]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-ap-reporters-protest-reporters-withhold-bylines-management-may-withhold%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ After all the recent challenges to its wire service that have been creeping up lately, now the Associated Press has a labor action on its hands. As the AP and its employees negotiate over a new contract, the Newspaper Guild-Communications Workers of America have called for a "byline strike"...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 16 Dec 2008 21:50:42 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/associated+press.html"><![CDATA[Associated Press]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
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		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
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		<category domain="http://resources.bnet.com/topic/newspapers.html"><![CDATA[Newspapers]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[MySpace CEO: Cautiously Optimistic About 2009]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-myspace-ceo-cautiously-optimistic-about-2009%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ MySpace CEO Chris DeWolfe was speaking at the Reuters Media Summit (not open to other reporters, only internal Reuters reporters), and said he is cautiously optimistic about growing its ad revenues in 2009, something that of course he has to say officially. "We're up 18 percent year-over-year as of...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 01 Dec 2008 21:57:58 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/thomson+reuters+corp..html"><![CDATA[Thomson Reuters Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/news+corp..html"><![CDATA[News Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/rafat+ali.html"><![CDATA[Rafat Ali]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
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	</item>
	<item>
		<title><![CDATA[Election Night: How it Works]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000396/election-night-how-it-works/]]></link>
		<description><![CDATA[Both when I was a young reporter, and later on when I was a news director, managing editor, or bureau chief, election nights were always the highlights of the year. Originally, we followed the results via an almost continuous series of updates from the Associated Press, coming across those old...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 04 Nov 2008 13:15:24 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/a.p..html"><![CDATA[A.P.]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/servers.html"><![CDATA[Servers]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/a.p..html"><![CDATA[A.P.]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
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		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[How Widgets Fit into the New Physics of News]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000321/how-widgets-fit-into-the-new-physics-of-news/]]></link>
		<description><![CDATA[One of our readers raised some salient points about our recent post "Google: A New Physics for the News." The gist was that he likes to embed widgets from the Washington Post that dynamically update subjects that interest him on a web page or in his bookmarks. This yields the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 18 Sep 2008 16:03:16 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/digital-rights+management.html"><![CDATA[Digital-rights Management]]></category>
		<category domain="http://resources.bnet.com/topic/publisher.html"><![CDATA[Publisher]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/digital+rights+management+%2528drm%2529.html"><![CDATA[Digital Rights Management (DRM)]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/digital+media.html"><![CDATA[Digital Media]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[Fox News Sets a Bad Example for Media Relations]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=264]]></link>
		<description><![CDATA[When you think of Fox News, you may think of some of its positive attributes, such as its take-no-prisoners style and its obvious commercial success.    Chance are, though, that you do not think of Fox News as one of the world's premier news organizations. You probably do...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 29 Jul 2008 04:19:57 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/new+york+times+co..html"><![CDATA[New York Times Co.]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NYT</category>
		<category domain="tickers">NYT</category>
	</item>
	<item>
		<title><![CDATA[Why Your Company Does NOT Deserve Business Press]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=77]]></link>
		<description><![CDATA[Many vendors reach a point where they look beyond the industry / trade press publicity they're getting and say 'that's nice ... but we deserve business press.'Ă‚Â  [The implication that business press is 'better' is certainly questionable ... and I'll talk later about recognizing when your PR has become more...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 04 Sep 2007 12:00:56 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[Business]]></category>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/spokesperson.html"><![CDATA[Spokesperson]]></category>
		<category domain="http://resources.bnet.com/topic/travis+van.html"><![CDATA[Travis Van]]></category>
	</item>
	<item>
		<title><![CDATA[The Ups and Downs of a Career in Journalism]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=75]]></link>
		<description><![CDATA[It would be interesting to know what percentage of news-editorial students immediately abandon ship on a journalism career after getting their first taste of the meager wages.  I certainly retreated in horror as a fresh college grad when confronted by the reality of a starting newsroom salary.  ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 29 Aug 2007 08:32:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/motivation.html"><![CDATA[Motivation]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
		<category domain="http://resources.bnet.com/topic/talent.html"><![CDATA[Talent]]></category>
		<category domain="http://resources.bnet.com/topic/united+parcel+service+of+america+inc..html"><![CDATA[United Parcel Service Of America Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/murdoch.html"><![CDATA[Murdoch]]></category>
		<category domain="http://resources.bnet.com/topic/travis+van.html"><![CDATA[Travis Van]]></category>
		<category domain="http://resources.bnet.com/topic/next+up.html"><![CDATA[Next Up]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional development]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UPS</category>
		<category domain="tickers">UPS</category>
	</item>
	<item>
		<title><![CDATA[Ways For PR Reps To Get Cozy With The MSM]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=37]]></link>
		<description><![CDATA[Reporters and editors (like, um, me) are deadline driven folks, and it takes some effort to get their attention. If PR reps want reporters to read their emailed press releases spam for journalists, its best to build relationships with them. MarketingSherpa has an interview with Advertising Age editor Jonah Bloom...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 20 Feb 2007 09:11:14 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/joseph+de+avila.html"><![CDATA[Joseph De Avila]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
	</item>
	<item>
		<title><![CDATA[Public Relations And Reporters]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=984439]]></link>
		<description><![CDATA[Let's face it, press coverage is golden. There's nothing more valuable than a member of the media taking you and your story and presenting it to thousands of potential clients and customers. The very fact that a reporter takes the time to put your story in print means you are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 11 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/story.html"><![CDATA[Story]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
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	<item>
		<title><![CDATA[Cynical Society]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=131675]]></link>
		<description><![CDATA[Cynicism defines reporters who analyze every word a politician says to determine "real" motives behind it. It describes the journalist who assumes all CEOs are greedy. It characterizes CEOs who believe all reporters slander CEOs because reporters are out for selfaggrandizement. This paper presents a discussion on cynicism and its...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 02 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://resources.bnet.com/topic/james+l.+horton.html"><![CDATA[James L. Horton]]></category>
		<category domain="http://resources.bnet.com/topic/cynicism.html"><![CDATA[Cynicism]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
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	<item>
		<title><![CDATA[Pitch Power: Courting the Journalist]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63294]]></link>
		<description><![CDATA[It is true that, people want and need to know about company. Unfortunately, the vast majority of publicity hounds subscribe to this theory. In reality, however, their company and product lacks the necessary relevancy to secure anything but "burst" coverageâ€”the sporadic attention given by beat reporters to major announcements. ...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Reporters Arenâ€™t the Problemâ€“ You May Be!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=70204]]></link>
		<description><![CDATA[People routinely complain to about how much better their company, institution, or government agency could function without aggressive negatively oriented reporters. They insist that capricious media disrupt their efforts. Article argues that reporters are less arbitrary than they are predictable. Article suggests that executives need to understand that the reporter's...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
		<category domain="http://resources.bnet.com/topic/richard+d.+amme.html"><![CDATA[Richard D. Amme]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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