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- How to Know If Your Corporate Reputation Needs Fixing
- When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management." Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...
- Blog posts 2008-07-08
- Protect Your Online Reputation
- In the real world, managing your reputation should be paramount. Showing up on time, being helpful to colleagues, and taking the occasional shower increase the reputation points you can leverage in any number of ways, including career advancement. Many of us spend a lot of time, if...
- Blog posts 2008-03-31
- How to Manage Your Online Reputation
- Worried about your company getting flogged in the blogosphere? Hey, it happens -- look no further than consumer-watchdog site The Consumerist for some chilling examples of companies taking a serious reputation-beating. Marketing guru and book author Andy Beal offers 10 tactics for saving and improving and your company's online reputation. For...
- Blog posts 2008-03-14
- Planning a Crisis Management Strategy
- When companies experience a major problem that threatens their business, they need to react quickly and effectively to protect their reputations. Providing clear information to customers and the media can build support and help the company to recover quickly. An important part of the process is having a crisis management...
- Articles 2007-11-02
- Human Resource Reputation: Looking Good May Feel Good But Does It Add Value?
- The article analyzes the relationship between several HR reputation signals (such as being named, "a best company for women") and corporate performance operationalized as a change in share price. To do this, it estimates the changes in companies' market values that are attributable to public announcements pertaining to their HR...
- White papers 2003-01-01
- Vanno Releases Company Reputation Widget
- When we last checked in on Vanno, the San Francisco-based start-up that has built a web-based index for measuring corporate reputations, my focus was on its model of providing a social evaluation platform where users can collectively and quantitatively build an authoritative index of company reputations. Vanno...
- Blog posts 2009-03-03
- Baby Shaking App and Apple's Bad Designing [UPDATED]
- Apple has a reputation for some of the best design in the world. But for this company, beauty is often only case and UI deep. When it comes to designing a good reputation for the vast majority beyond the fanboy demographic, management continues an uncanny knack for shooting itself in...
- Blog posts 2009-04-23
- Should Airlines Pay More Attention to Their Online Reputations?
- How much do you know about your online reputation? More and more often, companies are paying closer attention to their online reps because of the impact it can have on business. A company's online reputation can have a significant impact on the ability to convert shoppers into buyers...
- Blog posts 2009-05-27
- Your Reputation in Sales is Now Eternal
- Reputation has always been important in sales, especially in markets where referrals play a large role. However, in the past it was possible, if a sales rep screwed up his reputation, to "start anew" in a different territory or industry. No longer. Any client who want to know all about...
- Blog posts 2009-09-07
- Bartz Buying the Wrong Kool-Ade
- So Yahoo is bringing a $100 million advertising campaign to Y!ou. But the attempt at rebranding recreates a classic strategic mistake and has the company buying into its sometimes questionable negative reputation. by Erik Sherman
- Blog posts 2009-09-24
- 5 Tips For Tracking The Conversation Around Your Brand
- You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built or are building a respected image and brand from scratch, made call after call to gain customers, and met person after person to become recognized and respected. This is the...
- White papers 2009-06-24
- Journal of Management Excellence - Building Trust
- Financial statements and sustainability reporting are about more than just publishing numbers. Exchanging information with stakeholders is the best way to manage the perception and image of a company. Internal alignment ensures that expectations are met and that changing expectations and beliefs are immediately identified. Though reputation is ultimately...
- White papers 2009-07-01
- Noteworthy: Internal Communications
- Today's companies are not being judged on financial performance alone. Organizations are also being judged on intangible factors that make up a corporate reputation, such as credibility; a focus on serving customers; high-quality products and/or services; and the ability to attract, develop and retain talent. It is estimated that the...
- White papers 2000-04-01
- Reputation And The Corporate Brand
- Organizations increasingly recognize the importance of corporate reputation to achieve business goals and stay competitive. In recent years, companies as large and prominent learned hard lessons about how quickly a damaged reputation can harm employee and customer loyalty, threatening a company's financial well being and even its viability. Public confidence...
- White papers 2003-01-01
- Recruiting Talent To Unglamorous Places, Part 3
- From the executive summary: ‘The ultimate recruiting strategy is to build a reputation as a great place to work. This reputation can act like a magnet to draw people to almost any area, because the company is so widely respected. The principle works for companies in hard-to-recruit regions just as...
- White papers 2003-02-10
- Tending To Your Corporate Reputation
- From the executive summary: ‘The quality of a company's products and services is certainly important; so are social responsibility and philanthropy. But, there are so many elements to reputation: leadership and vision, the workplace environment, and financial performance, too. The core of a good reputation, perhaps, is emotional appeal: the...
- White papers 2004-12-28
- The Rise and Rise of Non-Financial Reporting: How to Use Research to Measure Your Reputation
- It has been recognized that a company's financial health is dependent on much more than the assets on its balance sheet and the movements on its profit and loss account. Intangible assets, such as a company's reputation and employees, are critical to a company's worth, yet there is no legal...
- White papers 2004-01-01
- What Value Your Reputation?
- Why does reputation influence financial health? Firstly, it has the power to create value for a company. The benefits of a strong reputation include the ability to attract customers, employees and investment, to motivate employees and suppliers, and to differentiate the company from its competitors. A strong reputation also helps...
- White papers 2004-04-01
- Why a Good Corporate Reputation Is Important to Your Organization
- Corporate reputation is a 'Soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different reputation with each stakeholder according to their experiences in...
- White papers
- Business Reputation In Marketing
- Your businesses reputation is the most potent aspect regarding the long term success of the entirety of your business efforts. You reform your reputation each day with everyone your business interacts with. However, you have not one business reputation, but many reputations which are created in the minds of people...
- White papers 2007-05-31
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