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	<title><![CDATA[reputation Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/reputation.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to reputation]]></description>
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	<language>en-us</language>
	<item>
		<title><![CDATA[Bartz Buying the Wrong Kool-Ade]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10003491/bartz-buying-the-wrong-kool-ade/]]></link>
		<description><![CDATA[So Yahoo is bringing a $100 million advertising campaign to Y!ou. But the attempt at rebranding recreates a classic strategic mistake and has the company buying into its sometimes questionable negative reputation. by Erik Sherman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 24 Sep 2009 05:14:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
	</item>
	<item>
		<title><![CDATA[Your Reputation in Sales is Now Eternal]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=4987]]></link>
		<description><![CDATA[Reputation has always been important in sales, especially in markets where referrals play a large role.Â  However, in the past it was possible, if a sales rep screwed up his reputation, to "start anew" in a different territory or industry.Â  No longer.Â  Any client who want to know all about...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 07 Sep 2009 05:30:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/photograph.html"><![CDATA[Photograph]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Journal of Management Excellence - Building Trust]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1139567]]></link>
		<description><![CDATA[Financial statements and sustainability reporting are about more than just publishing numbers.  Exchanging information with stakeholders is the best way to manage the perception and image of a company. Internal alignment ensures that expectations are met and that changing expectations and beliefs are immediately identified. Though reputation is ultimately...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/financial+statements.html"><![CDATA[Financial Statements]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="tickers">ORCL</category>
	</item>
	<item>
		<title><![CDATA[5 Tips For Tracking The Conversation Around Your Brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1171723]]></link>
		<description><![CDATA[You have probably poured blood, sweat, tears and energy into building either your reputation or your company's reputation. You built or are building a respected image and brand from scratch, made call after call to gain customers, and met person after person to become recognized and respected. This is the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 24 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/american+express+co..html"><![CDATA[American Express Co.]]></category>
		<category domain="http://resources.bnet.com/topic/online+media.html"><![CDATA[Online Media]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AXP</category>
		<category domain="tickers">AXP</category>
	</item>
	<item>
		<title><![CDATA[Should Airlines Pay More Attention to Their Online Reputations?]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/10002013/should-airlines-pay-more-attention-to-their-online-reputations/]]></link>
		<description><![CDATA[How much do you know about your online reputation?  More and more often, companies are paying closer attention to their online reps because of the impact it can have on business.  A company's online reputation can have a significant impact on the ability to convert shoppers into buyers...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 27 May 2009 08:07:26 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/brett+snyder.html"><![CDATA[Brett Snyder]]></category>
	</item>
	<item>
		<title><![CDATA[Baby Shaking App and Apple's Bad Designing [UPDATED]]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10001494/baby-shaking-app-and-apples-bad-designing/]]></link>
		<description><![CDATA[Apple has a reputation for some of the best design in the world. But for this company, beauty is often only case and UI deep. When it comes to designing a good reputation for the vast majority beyond the fanboy demographic, management continues an uncanny knack for shooting itself in...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 23 Apr 2009 06:19:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Vanno Releases Company Reputation Widget]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001123/vanno-releases-company-reputation-widget/]]></link>
		<description><![CDATA[When we last checked in on Vanno, the San Francisco-based start-up that has built a web-based index for measuring corporate reputations, my focus was on its model of providing a social evaluation platform where users can collectively and quantitatively build an authoritative index of company reputations.    Vanno...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 03 Mar 2009 14:53:18 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/vanno.html"><![CDATA[Vanno]]></category>
		<category domain="http://resources.bnet.com/topic/company+reputation.html"><![CDATA[Company Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[A GM Collapse Would Signal Hope for Robin Hood]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F106550-a-gm-collapse-would-signal-hope-for-robin-hood%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[Casey B. Mulligan submits:   Republicans are supposedly the ones who promote "Reverse Robin Hood" policies -- help the rich at the expense of the poor. Robin Hood is supposedly a prototypical member of the Democratic Party. So far neither party has done a whole lot to earn their...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 18 Nov 2008 03:29:27 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/democrat.html"><![CDATA[Democrat]]></category>
		<category domain="http://resources.bnet.com/topic/republican.html"><![CDATA[Republican]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/robin+hood.html"><![CDATA[Robin Hood]]></category>
		<category domain="http://resources.bnet.com/topic/casey+b.+mulligan.html"><![CDATA[Casey B. Mulligan]]></category>
		<category domain="http://resources.bnet.com/topic/casey+b.+mulligan.html"><![CDATA[Casey B. Mulligan]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/us+market.html"><![CDATA[US Market]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">F,GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[How to Know If Your Corporate Reputation Needs Fixing]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=253]]></link>
		<description><![CDATA[When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management."    Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 08 Jul 2008 07:00:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/harris+interactive.html"><![CDATA[Harris Interactive]]></category>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HPOL</category>
		<category domain="tickers">HPOL</category>
	</item>
	<item>
		<title><![CDATA[Protect Your Online Reputation]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=267]]></link>
		<description><![CDATA[In the real world, managing  your reputation should be paramount. Showing up on time, being helpful to colleagues, and   taking the occasional shower increase the reputation points you can leverage in any number of ways, including career advancement. Many of us spend a lot of time, if...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 31 Mar 2008 09:18:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/web+2.0.html"><![CDATA[Web 2.0]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/wiki.html"><![CDATA[Wiki]]></category>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
	</item>
	<item>
		<title><![CDATA[How to Manage Your Online Reputation]]></title>
		<link><![CDATA[http://blogs.bnet.com/businesstips/?p=1302]]></link>
		<description><![CDATA[Worried about your company getting flogged in the blogosphere?Â Hey, it happens -- look no further than consumer-watchdog site The Consumerist for some chilling examples of companies taking a serious reputation-beating. Marketing guru and book author Andy Beal offers 10 tactics for saving and improving and your company's online reputation. For...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 14 Mar 2008 06:42:09 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/rick+broida.html"><![CDATA[Rick Broida]]></category>
	</item>
	<item>
		<title><![CDATA[Reputational Risk Management And Reputational Capital]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=919871]]></link>
		<description><![CDATA[As financial institutions gradually develop and refine their risk management, they also seek to manage, in a more or less structured manner, the risk of threats to reputation, referred to as "Reputational Risk". It has been generally recognised that a company's good reputation is not the same thing as a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/deloitte+touche+tohmatsu.html"><![CDATA[Deloitte Touche Tohmatsu]]></category>
		<category domain="http://resources.bnet.com/topic/risk+management.html"><![CDATA[Risk Management]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Planning a Crisis Management Strategy]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13241_23-95597.html]]></link>
		<description><![CDATA[When companies experience a major problem that threatens their business, they need to react quickly and effectively to protect their reputations. Providing clear information to customers and the media can build support and help the company to recover quickly. An important part of the process is having a crisis management...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 02 Nov 2007 11:35:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/crisis.html"><![CDATA[Crisis]]></category>
		<category domain="http://resources.bnet.com/topic/plan.html"><![CDATA[Plan]]></category>
		<category domain="http://resources.bnet.com/topic/crisis+management.html"><![CDATA[Crisis Management]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
	</item>
	<item>
		<title><![CDATA[Business Reputation In Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=313292]]></link>
		<description><![CDATA[Your businesses reputation is the most potent aspect regarding the long term success of the entirety of your business efforts. You reform your reputation each day with everyone your business interacts with. However, you have not one business reputation, but many reputations which are created in the minds of people...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 31 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/k.+clough.html"><![CDATA[K. Clough]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Tending To Your Corporate Reputation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=121215]]></link>
		<description><![CDATA[From the executive summary: ‘The quality of a company's products and services is certainly important; so are social responsibility and philanthropy. But, there are so many elements to reputation: leadership and vision, the workplace environment, and financial performance, too. The core of a good reputation, perhaps, is emotional appeal: the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 28 Dec 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/cfo+publishing+corp..html"><![CDATA[CFO Publishing Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
	</item>
	<item>
		<title><![CDATA[What Value Your Reputation?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=158890]]></link>
		<description><![CDATA[Why does reputation influence financial health? Firstly, it has the power to create value for a company. The benefits of a strong reputation include the ability to attract customers, employees and investment, to motivate employees and suppliers, and to differentiate the company from its competitors. A strong reputation also helps...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Apr 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/mori.html"><![CDATA[MORI]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
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		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
	</item>
	<item>
		<title><![CDATA[The Rise and Rise of Non-Financial Reporting: How to Use Research to Measure Your Reputation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=158013]]></link>
		<description><![CDATA[It has been recognized that a company's financial health is dependent on much more than the assets on its balance sheet and the movements on its profit and loss account. Intangible assets, such as a company's reputation and employees, are critical to a company's worth, yet there is no legal...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/asset.html"><![CDATA[Asset]]></category>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/mori.html"><![CDATA[MORI]]></category>
		<category domain="http://resources.bnet.com/topic/asset+management.html"><![CDATA[Asset Management]]></category>
		<category domain="http://resources.bnet.com/topic/balance+sheets.html"><![CDATA[Balance Sheets]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://resources.bnet.com/topic/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/financial+statements.html"><![CDATA[Financial Statements]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Recruiting Talent To Unglamorous Places, Part 3]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=92034]]></link>
		<description><![CDATA[From the executive summary: ‘The ultimate recruiting strategy is to build a reputation as a great place to work. This reputation can act like a magnet to draw people to almost any area, because the company is so widely respected. The principle works for companies in hard-to-recruit regions just as...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 10 Feb 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/recruiting.html"><![CDATA[Recruiting]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Human Resource Reputation: Looking Good May Feel Good But Does It Add Value?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49986]]></link>
		<description><![CDATA[The article analyzes the relationship between several HR reputation signals (such as being named, "a best company for women") and corporate performance operationalized as a change in share price. To do this, it estimates the changes in companies' market values that are attributable to public announcements pertaining to their HR...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/cornell+university.html"><![CDATA[Cornell University]]></category>
	</item>
	<item>
		<title><![CDATA[Reputation And The Corporate Brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77125]]></link>
		<description><![CDATA[Organizations increasingly recognize the importance of corporate reputation to achieve business goals and stay competitive. In recent years, companies as large and prominent learned hard lessons about how quickly a damaged reputation can harm employee and customer loyalty, threatening a company's financial well being and even its viability. Public confidence...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/social+science+electronic+publishing+inc..html"><![CDATA[Social Science Electronic Publishing Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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