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- NAA: Q3 Was Worst Quarter For Online Newspaper Ad Revenues; Print Ad Spend Starting To Thaw?
- Newspaper websites’ ad revenue got progressively worse in Q3, as the declines reached nearly 17 percent to $623 million, according to the latest Newspaper Association of America stats. In comparison, newspaper sites’ Q308 decline was only 3 percent; sequentially, Q2 newspaper online numbers fell 15.9 percent. Despite the deep...
- External links 2009-11-20
- Publishers Are Killing Web Advertising's Potential With Misguided Pricing
- Jim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.How is ad pricing different online and offline? Fundamentally, it isn’t.At this point, many internet sellers and buyers are reaching for the keyboard to declare...
- External links 2009-08-24
- Interview: About.com's Cella Irvine On The Site's New Ad-Sales Approach
- If Cella Irvine had her way, she probably would have picked a different year to take over the CEO seat at the About Group. Like most media properties, About.com has been hit by a declining display market and a disastrous economy. About’s string of healthy revenue growth has, in...
- External links 2009-08-25
- NAA: Total Newspaper Ad Revenues Drop 29 Percent; Online Falls 16 Percent
- Newspaper company profits may have rebounded somewhat in Q2, but the Newspaper Association of America’s latest study show revenues continued to slump significantly. In total, combined print and online revs sank 29 percent to $6.8 billion from last year’s $9.6 billion. Online presented no respite, as the category fell...
- External links 2009-08-28
- Report: Mobile Phone Inventories Will Increase As Sales Fall Next Year
- In case it was still unclear whether mobile phone sales will shrink next year, Reuters has published the results of a poll that shows analysts predicting that phone sales will fall at their fastest rate ever and unsold phones will begin piling up in stores. On average, Reuters said...
- External links 2008-12-16
- Chart: Twitter.com Now More Popular Than MySpace In UK
- There has been a series of increasingly ridiculous comparative Twitter metrics in the lat few months. See Twitter More Popular Than The BBC and Twitter Bigger Than Newspapers In UK. C’mon - comparing a social comms tool with content publishers is like comparing dancing with architecture.But the latest from...
- External links 2009-09-01
- Nielsen: Web, Mobile Video Viewing Up, But Not At TV's Expense (For Now)
- Nielsen is out with its latest Three Screen Report, which tracks American’s consumption of video content on TV, the web and via mobile, and while it’s no surprise that more people watched video on their phones and online—up 70 percent and 46 percent, respectively—what’s interesting is that the uptick...
- External links 2009-09-02
- Nielsen Buys Online Audience Measurement Firm Koreanclick
- With Asia’s online audience and ad revenues still seeing healthy growth, The Nielsen Company has acquired South Korean audience measurement firm KoreanClick. The acquisition will give Nielsen access to 30 markets in the region and South Korea’s roughly 40 million web users. The firm launched about nine years ago....
- External links 2009-09-09
- Major Media Companies Form Measurement Initiative; 'Not An Attempt To Replace Nielsen'
- [In progress]Tired of waiting for the various audience measurement firms to provide seamless, cross-platform data covering consumers’ total media usage, a group of 14 companies representing all the major TV networks have joined with major advertising agencies and marketers to create the Coalition for Innovative Media Measurement CIMM. Alan...
- External links 2009-09-10
- Apple's iTunes Increases Its Lead In The Music Market
- A year-and-a-half after surpassing Wal-Mart (NYSE: WMT) as the biggest music retailer in the United States, Apple’s iTunes now accounts for a quarter of all music sales in the U.S., up from 21 percent a year ago, according to the NPD Group. And it likely has lots of room...
- External links 2009-08-18
- Research: Most People Still Not Interested In Mobile Music
- U.S. mobile music consumption has doubled in the last year, but still only 10 percent of American adults listen to music on their mobile phone at least one a month. That’s compared with 27 percent of British and 70 percent of metropolitan Chinese, according to Forrester’s latest paper on...
- External links 2009-08-18
- Research: Young Folks Don't Care About Paid Music Streaming
- Spotify, beware! Consumers' willingness to pay for unlimited streaming music is waning because people want to "own" and copy their tunes, according to new research in UK.Unauthorised downloading has fallen slightly in the last year - but 14-to-24-year-olds still say they want free, permanent MP3 downloads, according to a...
- External links 2009-08-10
- Chart: Who Owns E-Readers?And Who Are The Next Wave Of Buyers
- The current crop of e-reader buyers are mostly men who have money and are into gadgets. But the next wave of purchasers, according a Forrester study, will be largely women who just tend to read a lot—like five books a month. Meanwhile, the following chart, published with the report,...
- External links 2009-08-03
- Consumers Spending More in Paid Media Than Ad Supported: VSS Study
- The annual VSS media survey/forecast is out, and some usual suspects about declining media and ad spend. But more interestingly, according to the study, picked up by NYT, for the first time, in 2008 consumers spent more time with media they paid for, like books or cable TV, than...
- External links 2009-08-04
- Less Than 10% Of Marketers Think Twitter Is "Very Effective" For Promotions
- For every marketing exec that suggests using Twitter during a brainstorm session, there must be a few others who wonder "what's the point"—or even more importantly—"what's my ROI going to be?" Turns out that only 8 percent of advertisers actually think of Twitter as a "very effective" promotional tool,...
- External links 2009-08-04
- IDC: Global Online Ad Spending in Q2 Shrunk 5 Percent; U.S. Down 7 Percent
- The globe online ad industry won't see signs of a turnaround until the middle of next year, says IDC analyst Karsten Weide, echoing some other recent reports on the timing of a recovery. This quarter and the fourth will resemble Q2, when online ad spending worldwide contracted by 5...
- External links 2009-08-05
- CBS' Poltrack: Online Video Could Be More Valuable Than Live TV
- Online video streaming remains a tiny part of TV viewers' media consumption, but Dave Poltrack, CBS' research head, has noticed trends that could make premium broadband ads more valuable than broadcast spots. Taking a panoramic overview of viewing data from Nielsen, MRI and CBS' own internal research, Poltrack see...
- External links 2009-08-05
- Yahoo Says Study Shows Online Video Viewing Is Heavy During The Daytime Too
- The conventional wisdom with online video is that viewing is generally light during the afternoons and then peaks in the evenings. But Yahoo (NSDQ: YHOO) says a new study that it commissioned shows that, in fact, daytime video streaming is right up there with nighttime in terms of number...
- External links 2009-08-06
- Are 15- to 24-Year-Olds Cooling On Social Networks?
- From uncles wearing skinny jeans to mothers investing in ra-ra skirts and fathers nodding awkwardly along to the latest grime record, the older generation has long known that the surest way to kill a youth trend is to adopt it as its own. The cyberworld, it seems, is no...
- External links 2009-08-06
- Borrell: Some Newspapers Will See Modest Rebound In 2010
- The imminent demise of newspapers has been greatly exaggerated, says Peter Conti, an SVP at local media analyst Borrell Associates. Despite all the fears of bankruptcies, default and closure, Conti sees some cause for hope next year. After another decline in 2009, newspapers in 2010 will show a 2.4...
- External links 2009-08-06
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