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- Online Radio Revenues Slated To Grow 20 Percent In 2010
- As terrestrial radio ad dollars continue to shrink, the adoption of online radio by listeners and marketers will push the web side into double digit growth over the next few years, a report by SNL Kagan says. This year, the researcher expects the space to hit $441 million, up...
- External links 2009-11-02
- Net Now Takes More Ad Spend Than TV In UK
- Something of a watershed. Online ad spend grew to make up 23.5 percent of all UK ad spend between in the first half of the year, says an IAB UK survey by PwC and WARC. That’s compared with 21.9 percent taken by TV.The net gobbled 4.6 percent more ad...
- External links 2009-09-30
- JP Morgan: AOL's Value Pegged At Just $4.2 Billion
- In answer to all the speculation about how much AOL (NYSE: TWX) is worth as Time Warner gets closer to spinning the unit off, JP Morgan analyst Imran Khan estimates the company is worth only $4.2 billion—a far cry from the $20 billion Google (NSDQ: GOOG) placed on it...
- External links 2009-09-30
- Cowen Maintains 5 Percent Online Ad Decline For U.S.; Carat Revises Global Online Ad Spend Down
- The of latest ad spend forecasts contain some bad news and some good news for online ad spending, with this year still looking pretty gloomy as 2010’s promise of higher spending seems almost assured. Cowen has kept its projections from last spring, saying that U.S. online ad spend will...
- External links 2009-10-01
- Publicis Shifts 'Several Million' In Broadcast Ad Spend To Hulu
- Publicis Groupe media agency MediaVest will spending “several million” dollars in advertising on Hulu, Adweek reports. Amanda Richman, MediaVest’s managing director of digital, didn’t offer any specifics. She tells Adweek that the agency is upping their spending on Hulu significantly, adding that the money is being shifted to the...
- External links 2009-10-05
- IAB: Online Ad Spend Declines 5.3 Percent To $10.9 Billion In First Half '09
- [In progress]The Interactive Advertising Bureau offered further evidence that online ads were not immune to the wider economic downturn, pointing out that during the first six months of 2009, spending in the category fell 5.3 to $10.9 billion. As for individual segments, search brought in about $5.1 billion h109,...
- External links 2009-10-05
- Media Tech Summit: 'Twitter Is A Pulse?But It's A Biased One'
- One of the most well-received sessions at the Media Tech Summit went by so fast and was so stuffed with numbers that I wanted to have the slides in front of me before I did more than tweet about it. The Harvard Business School team of Miklolaj Jan Piskorski,...
- External links 2009-10-06
- Video Data Provider Visible Measures Gets Add-On To Third Round
- Video metrics provider Visible Measures has raised additional—and undisclosed—funding for its third round from DAG Ventures, the company said. Back in March, Visible Measures, which has offices in Boston and San Francisco, raised $10 million from Northgate Capital, which led the round. Previous backers General Catalyst Partners and MDV-Mohr...
- External links 2009-10-06
- JP Morgan: Media Buyers Expect Ad Spend To Rise At Least 5 Percent In H209
- While the 5.3 percent decline in online ad spend recorded by the Interactive Advertising Bureau this week served as an unnecessary reminder of how bad things were in the first six months of the year, a survey of media buyers by JP Morgan analyst Imran Khan offers some hope...
- External links 2009-10-07
- Study: Twitterers More Receptive To Ads Than Other Social Net Users
- Is Twitter worth its reported $1 billion valuation? The verdict’s still out on that. But independent research keeps coming in that details how valuable the social utility’s users could potentially be to advertisers. The latest, from tech and media research firm Interpret, shows that Twitter users are twice as...
- External links 2009-09-24
- Microsoft Wants To Make A Play In Social Media Monitoring
- Is there demand for yet another social media monitoring tool? Microsoft (NSDQ: MSFT) seems to think so, saying it will begin testing a new platform called LookingGlass next month, according to a report in ClickZ. LookingGlass monitors conversations on social media sites, including Twitter, Flickr, and YouTube, so that...
- External links 2009-09-24
- BernsteinResearch: DoubleClick's Revenue Stream Will Double To $500 Million In 2010
- Expectations for how much revenue Google’s fully-integrated DoubleClick Ad Exchange will generate are running high. By the end of next year, the revamped display ad sales platform could double DoubleClick’s revenue stream, says BernsteinResearch’s Jeff Lindsay in an analyst note. The expansion of the DoubleClick platform to include AdSense...
- External links 2009-09-18
- Media Pros Say Journalism Has Improved In The Internet Age
- For the European Digital Journalism Survey 2009, 350 European journalists were asked what impact the internet had on journalism - and the outcome is surprising. Even though it appears whining is part of everyday journalism work these days - and some would say it was ever thus - journalists...
- External links 2009-09-19
- Most Traffic Growth To UK News Sites Is Coming From U.S.
- We’ve often written about how UK newspaper sites get a healthy number of visitors from the US, mainly via Drudge Report referrals (see Neil Thurman’s academic study). Now web measurer Hitwise says traffic to Brit news sites from across the pond is growing nearly seven times as fast as...
- External links 2009-09-21
- Stakes Get Higher For Nielsen, As comScore, Omniture Roll Out Hybrid Measurement Product
- In an effort to give publishers and advertisers a better read on how their campaigns are performing, comScore and Omniture are partnering to offer a new service that combines panel- and traffic-based data. In a research note, William Blair told clients that the deal is definitely beneficial for comScore...
- External links 2009-09-21
- Three Months In, Is The Glass Half Full Or Half Empty For Microsoft's Bing?
- It’s been a quarter now since Microsoft (NSDQ: MSFT) relaunched its search engine as Bing—and so far Microsoft has been able to boost its share of the search market by 1.3 percentage points, according to comScore (NSDQ: SCOR) via several analyst reports. Sounds good? Depends on how you look...
- External links 2009-09-22
- PCUK/Harris Poll: Subscriptions Appeal More To UK Readers Than Micropayments
- Day two in our exclusive paidContent:UK/Harris Interactive poll shows that more than half of those surveyed prefer a long-term subscription, not micropayments or day passes. Details here. Related PCUK/Harris Poll: Only Five Percent Of UK Readers Would Pay For Online News by Staci D. Kramer
- External links 2009-09-22
- Facebook Rolls Out New Ads; Partners With Nielsen To Measure Their Effectiveness
- [In progress] Facebook may have just pulled the plug on its controversial Beacon ad program, but it keeps devising new ways to generate revenue and profits. The latest is a multi-year partnership with Nielsen, one aimed at shedding light on how ads running across the network impact metrics like...
- External links 2009-09-22
- PCUK/Harris Poll: How Do Readers Say They'd Pay?
- So far, in our exclusive paidContent:UK/Harris Interactive poll, we’ve learned that only five percent of regular news site users would pay if their favorite haunt started charging, and that they would prefer to subscribe annually (Thursday’s final installment: will bundling a newspaper subscription help?).But the all-important question is: how...
- External links 2009-09-23
- Former Google Analytics Exec Phillips Joins Media6Degrees As CEO
- Tom Phillips, one of growing group of recent Google (NSDQ: GOOG) exiles, is joining social media audience data provider Media6Degrees. He replaces Joe Doran, who will remain as an adviser to Media6Degrees’ board and will assist on handling business development. Phillips headed Google’s Search & Analytics division and was...
- External links 2009-10-07
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