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BNET Business Dictionary
- Response Mechanism
- a means of reply such as a coupon or reply card in an advertisement or mail shot by which customers can request further information
- Response Mechanism definition on BNET »
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- Effective Response Mechanism For Sexual Harassment Complaints
- This case clearly demonstrates the importance of an effective response mechanism for sexual harassment complaints. To be effective, the response mechanism should include: (1) clearly defined channels for reporting sexual harassment complaints; (2) training for all supervisory employees on how to respond to complaints, including reporting them to the personnel...
- Case studies 2003-01-01
Additional Resources
- Getting the Most from Response Mechanisms
- Response or reply mechanisms make it easier for prospects to get information about a product or service, place orders, and respond to offers. A response mechanism is a call to action that moves the prospect toward making the purchase. Consumers feel comfortable with a reply mechanism because it allows more...
- Articles 2007-02-15
- Encouraging a Better Response to Direct Mail Campaigns
- Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your...
- Articles 2007-02-15
- Intrinsic Response Control of Moment-Resisting Frames Utilizing Advanced Composite Materials and Structural Elements
- This paper reports on a research project aimed at investigating the response mechanism of a composite moment-resisting frame system with self-centering and energy dissipation capabilities. The suggested configuration of a particular composite beam and column members in a portal frame structure, serving as a simplified example of a moment-resisting frame...
- White papers 2003-02-12
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Getting to Know the Decision-Makers
- Often a team of key staff people will have influence in choosing a supplier for a company. This decision-making team may include staff members from various departments such as purchasing, manufacturing, marketing, and finance, and each individual team member will have influence at different stages of the purchasing process.If you're...
- Articles 2007-05-08
- RIAA graduated response plan: Q&A with Cary Sherman
- On Friday, major news broke: the RIAA would largely abandon its widespread lawsuit campaign against individuals in favor of a "graduated response" partnership with ISPs. The outlines are clear enough—the RIAA will identify infringers, pass that information on to ISPs, who will notify and eventually sanction users without turning personal...
- News items 2009-08-07
- Conducting Effective Test Marketing
- When launching a new, mass-market product or marketing campaign, you should first conduct a small-scale launch or other customer research in a test market. The purpose of this type of test marketing is to gauge how products will be received on a wider scale. Test marketing helps ensure your product...
- Articles 2007-05-01
- FCC Modifies High-Cost Support Mechanism, Maintains Current Levels
- In response to a remand by the U.S. Court of Appeals of the 10th Circuit, the Federal Communications Commission on Thursday revised its high-cost universal service support mechanism for the largest local telephone companies. The support mechanism determines the amount of federal support to be provided to these non-rural carriers...
- Research articles 2003-10-17
- Sudan hands response to mediator on Darfur truce proposals
- KHARTOUM AFP ? The Sudanese government has handed to the Chadian mediator its response to an African Union AU proposal for a mechanism to monitor a ceasefire it reached with Darfur rebels in the Chadian capital Ndjamena last month, Omdurman radio reported. The response to the proposal was handed...
- Research articles 2004-05-06
- Let's Teach Our Buyers How To Decide
- Direct response has been a subset of sales. In its most simplistic definition, it can be defined as any medium that will get a product offer in front of the most appropriate purchasing audience, offer product information relevant to the target consumer, and make available a response mechanism so they...
- White papers 2003-01-01
- Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA)
- The Comprehensive Environmental Response, Compensation, and Liability Act CERCLA was established in 1980 by Congress. CERCLA's objective was to provide a regulatory mechanism in response to threats to human health or the environment from abandoned hazardous waste sites. Passage of CERCLA was heavily influenced by events at Love Canal, New...
- Research articles 2005-10-25
- New World Bank policy to speed up response to disasters.
- M2 PRESSWIRE-6 March 2007-WORLD BANK: New World Bank policy to speed up response to disastersC1994-2007 M2 COMMUNICATIONS LTD RDATE:05032007 Washington - The World Bank has launched a new framework that will enable it to swiftly respond to disasters and emergencies, and allow...
- Research articles 2007-03-06
- Managing Sales Opportunities
- For many business-to-business markets, the customer is not a single decision-maker, which means the sales process can be prolonged and complex. The traditional process of generating leads and handing them to the sales force for completion may not be sufficient. The sales and marketing program has to penetrate far deeper...
- Articles 2007-11-30
- Creative Campaigns
- As far as branding goes, advertisers may also like to consider the extended reach that online ads offer. Internet can indeed act as a powerful tool for pushing brand messages as well as a direct response mechanism. There are some sections of the population, such as young people and hobbyists,...
- White papers 2003-01-01
- Groundbreaking Research Identifies Molecular Pathway Underlying Key Infection-Fighting Mechanism
- In this article researcher at the University of Massachusetts Medical School Worcester, Harvard University and Millennium Pharmaceuticals, Inc. reveals the discovery of a new pathway underlying the body's innate immune response, which provides immediate, first-line defense against organisms such as viruses. The research, published in the online edition of Nature...
- White papers
- Minimizing Moisture Problems in Homes Located in Hot, Humid Climates: Response of Interior Air Pressures to Various Operating Conditions
- Avoiding moisture-related problems - such as material degradation and staining?is a challenge in all types of structures, particularly those located in the hot, humid Gulf Coast region of the U.S. Air movement is a major mechanism for moisture transport. Therefore, understanding how a home's design, construction, and operation impact airflow...
- White papers 2003-09-04
- Add It Up
- Direct mail is one of the easiest marketing mediums to track. Direct marketers are way ahead of the curve in terms of measuring metrics and refining their campaigns accordingly. This is a great place to start employing marketing accountability tactics. And one should not limit his or her tracking efforts...
- White papers 2006-01-01
- Remote Contributor Mechanism
- Acme Communications, Inc. is a pioneer in the field of web based professional services including Intranet, Extranet, and Web-enabling solutions to small and medium-sized enterprises. We are headquartered in Rockville, MD and also have part of our technical development team in Bangalore, India, which enables us to service quick turn-around...
- Tools & templates 2007-06-28
- Sequoia Voting Systems Provides Information about Pollworker Activation Mechanism in Edge Voting Units
- OAKLAND, Calif. -- In response to inaccurate information being propagated about touchscreen voting equipment manufactured by Sequoia Voting Systems just a few days before the midterm elections, we are compelled to issue this statement to ensure accurate and complete information is available to all about our company's voting equipment:
- Research articles 2006-11-06
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