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- Washington Mutual Wins National Retail Advertising Award; California Market Entry Effectiveness Hailed
- Business Editors
- Research articles 2000-03-08
- WIRED CITIES WIN WITH OFFLINE ADS.(online services are using newspapers to drive usership)
- Brad hagstrom thought he'd seen it all after 14 years in newspaper advertising sales. But Mr. Hagstrom, retail advertising manager for the Austin American-Statesman, has been amazed by the influx of online companies' advertising in the daily newspape Brad hagstrom thought he'd seen it all after...
- Research articles 1999-06-14
- OFFICE DEPOT SWITCHES TO DEVITO/VERDI.
- Office Depot, in a surprise move, is shifting its $50 million account to DeVito/Verdi, a small but brassy New York shop that has made its mark in the retail advertising arena. Office Depot, in a surprise move, is shifting its $50 million account to...
- Research articles 1998-12-07
- Warner warns retailers away from Divx.(Warner Home Video's policy on retail advertising)
- Warner Home Video is drawing a line in the sand over Divx. Last month, the supplier sent out a memo outlining a "modification" to its retail advertising policy. Under the modification, retailers will not receive advertising support f Warner...
- Research articles 1998-12-07
- Successful Local Retail Advertising Strategies
- This article is about the Successful Local Retail Advertising Strategy. Successful Local Retailers use following Advertising Strategies like Strong Positioning Image –USP * Consistency * Media Vehicle Dominance * Sell Something More Profitable Than Low Price * Avoid the Sale Syndrome *. ...
- Webcasts
- Small Business Marketing: Planning A Retail Advertising Program
- Advertising is not merely an element of business expense; it is an investment in building sales. The future growth of a business will be influenced by the ability to plan and execute an effective advertising program. In retail merchandising, advertising begins with the store and its windows. When one knows...
- White papers 2003-01-01
- Valley Press Retail Advertising
- This article is about the Antelope Valley Press Retail Advertising Department offers a variety of special services to assist its advertisers. There is an Ad Operations Department is to creatively assist in the implementation of ad campaign. This defines the other services provided free of...
- White papers 2003-01-01
- Spotmedia Introduces New Approach to Retail Advertising and Communications With the Initiation of Digital Signage for Azizia-Panda Supermarkets in Saudi Arabia
- Azizia-Panda, an established retail chain supermarket in Saudi Arabia, adopts the power of dynamic digital signage to deliver a possible first of its kind In-Store Channel delivering in-store advertising and information to its customers in Saudi. The full solution was successfully implemented by Spotmedia, the first company to initiate a...
- Case studies 2004-07-08
- Retail Advertising Made Simple | BTalk Australia
- For a strong retail advertisement you need to distil your offer to a single message that promises something for the customer. Phil Dobbie talks to Bruce Potter, Creative Director at Streetwise Advertising part of the AdCorp group about these and other elements that make a successful ad....
- Blog posts 2008-06-29
Additional Resources
- Gannett Retail Advertising Group Names Vice President/Sales
- ARLINGTON, Va.--BUSINESS WIRE--Aug. 17, 1998-- Jack Riordan has been named vice president/sales for the Gannett Retail Advertising Group. Riordan's appointment was announced today by Donald M. Stinson, vice president/advertising in Gannett's Newspaper Division and president of the Retail Advertising Group.The group, based in Chicago, represents...
- Research articles 1998-08-17
- Retail association adds to board. (People Today). (Retail Advertising and Marketing Association).(Brief Article)
- WASHINGTON -- The Retail Advertising & Marketing Association has made several additions to its board. Joining the board for three-year terms are Maureen Bausch, vp, Mall of America; Lee Corbett, vp, advertising, Dick's Clothing and Sporting Goods; Bill Eisner, ceo, Nonbox;...
- Research articles 2002-06-03
- REMINDER/Retail Advertising Conference — RAC 2000 — Coming to Chicago, February 9 - 11, 2000
- Business Editors REMINDER...for February 9 - 11 --BUSINESS WIRE As they head into the busiest selling season of the year, retailers and e-tailers are making plans to attend the 48th annual Retail Advertising Conference (RAC 2000), February 9 - 11, 2000 in Chicago. More than 2,000 retailers,...
- Research articles 2000-02-08
- Don Parks Named Retail Advertising Director at San Francisco Newspaper Agency
- Business & News Editors SAN FRANCISCO--BUSINESS WIRE--May 19, 2000 Donald J. Parks, 39, has been named Retail Advertising Director at the San Francisco Newspaper Agency. The announcement was made by Bartley C. Green, Senior Vice President/Sales and Marketing, who said, "In his new role, Don will continue to...
- Research articles 2000-05-19
- Heil-Brice Retail Advertising Promotes Two Executives to Key Management Positions
- NEWPORT BEACH, Calif. -- Heil-Brice Retail Advertising HBRA today announced the promotions of Jeff Morris to president and Michael Robertson to executive creative director. Hal Brice, former president and executive creative director, is accepting the title co-chief executive officer. These appointments enable HBRA to leverage success with current clients and...
- Research articles 2005-01-04
- Las Vegas Newspaper Names Retail Advertising Manager.
- By Dianne Winnemuller, Las Vegas Review-Journal Knight Ridder/Tribune Business News Apr. 18--Dianne Winnemuller has been promoted to local retail advertising manager at the Las Vegas Review-Journal. Winnemuller has more than 24 years of sales and sales management experience, including...
- Research articles 2004-04-18
- The rise of the retail agency.(David Jones Ltd.)(Saatchi and Saatchi)(Brief Article)
- Feb 08, 2005 (B&T Weekly - ABIX via COMTEX) Advertising agencies in Australia are now seeking to work for retail businesses. Some of the largest businesses in Australia are retailers, such as David Jones. Large advertising groups are not prepared to lose retail accounts...
- Research articles 2005-02-09
- Online Retail Sites Buoyed by Internet Advertising Campaigns, Reports AdRelevance Division of Media Metrix
- Business Editors, High-Tech Writers NEW YORK--BUSINESS WIRE--July 17, 2000 New Intelligence Report Finds Strong Positive Correlation Between Online Advertising and Engaged Visitors to Online Retail Sites An increasingly strong, positive correlation now exists between online retail advertising and the number of engaged visitors to online-only retail...
- Research articles 2000-07-17
- Holiday Online Retail Advertising Off to a Slower Start This Year, Despite 250 Percent Increase in Number of Retailers Advertising Online, Reports Adrelevance
- Business/High-Tech Editors NEW YORK--BUSINESS WIRE--Dec. 4, 2000 Retail Online Advertising Expenditures Increase for the First Time This Season in the Second Week of November Retail Online Ad Impressions Jump From 4.6 Billion in 1999 to 19 Billion in 2000 Between October and Mid-November Although...
- Research articles 2000-12-04
- Pep Boys Names Zimmerman Advertising its Agency of Record
- PHILADELPHIA -- The Pep Boys - Manny, Moe & Jack (NYSE:PBY), the nation's leading automotive aftermarket retail and service chain, today announced that it has selected Fort Lauderdale, FL-based Zimmerman Advertising as its agency of record. Pep Boys will partner with Zimmerman, the nation's 15th largest advertising firm and...
- Research articles 2008-03-27
- FORD ARM IN UTAH SHIFTS RETAIL ADS: AUTO COLLECTION TO COURT SHOPPERS WITH THE HELP OF ARIZONA AGENCY.
- One of Ford Motor Co.'s Auto Collections has shifted $2.5 million in retail advertising from J. Walter Thompson Co.'s Automotive Retail Marketing subsidiary to a Mesa, Ariz., agency that specializes in bringing shoppers through dealership doors. One of Ford Motor Co.'s Auto Collections has...
- Research articles 1999-06-07
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