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	<title><![CDATA[retail advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/retail+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to retail advertising]]></description>
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		<title><![CDATA[Retail Advertising Made Simple | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/06/29/retail-advertising-made-simple-btalk-australia/]]></link>
		<description><![CDATA[For a strong retail advertisement you need to distil your offer to a single message that promises something for the customer.    Phil Dobbie talks to Bruce Potter, Creative Director at Streetwise Advertising part of the AdCorp group about these and other elements that make a successful ad....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 29 Jun 2008 16:15:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/retail+advertising.html"><![CDATA[Retail Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/bruce.html"><![CDATA[Bruce]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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	<item>
		<title><![CDATA[Spotmedia Introduces New Approach to Retail Advertising and Communications With the Initiation of Digital Signage for Azizia-Panda Supermarkets in Saudi Arabia]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161716]]></link>
		<description><![CDATA[Azizia-Panda, an established retail chain supermarket in Saudi Arabia, adopts the power of dynamic digital signage to deliver a possible first of its kind In-Store Channel delivering in-store advertising and information to its customers in Saudi. The full solution was successfully implemented by Spotmedia, the first company to initiate a...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 08 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/supermarket.html"><![CDATA[Supermarket]]></category>
		<category domain="http://resources.bnet.com/topic/retail+advertising.html"><![CDATA[Retail Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/scala.html"><![CDATA[Scala]]></category>
		<category domain="http://resources.bnet.com/topic/spotmedia.html"><![CDATA[Spotmedia]]></category>
	</item>
	<item>
		<title><![CDATA[Small Business Marketing:  Planning A Retail Advertising Program]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=52138]]></link>
		<description><![CDATA[Advertising is not merely an element of business expense; it is an investment in building sales. The future growth of a business will be influenced by the ability to plan and execute an effective advertising program. In retail merchandising, advertising begins with the store and its windows. When one knows...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/retail+advertising.html"><![CDATA[Retail Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/small+business.html"><![CDATA[Small Business]]></category>
		<category domain="http://resources.bnet.com/topic/bizmove.com.html"><![CDATA[BizMove.com]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Valley Press Retail Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=52167]]></link>
		<description><![CDATA[This article is about the  Antelope Valley Press Retail Advertising Department offers a variety of special services to assist its advertisers.  There is an Ad Operations Department is  to creatively assist in the implementation of  ad campaign.  This defines the other services provided free of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/retail+advertising.html"><![CDATA[Retail Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
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	<item>
		<title><![CDATA[Washington Mutual Wins National Retail Advertising Award; California Market Entry Effectiveness Hailed]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_March_8/ai_60000332]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 08 Mar 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/retail+advertising.html"><![CDATA[retail advertising]]></category>
		<category domain="http://resources.bnet.com/topic/washington+mutual+inc..html"><![CDATA[Washington Mutual Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">WM</category>
		<category domain="tickers">WM</category>
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	<item>
		<title><![CDATA[WIRED CITIES WIN WITH OFFLINE ADS.(online services are using newspapers to drive usership)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199906/ai_n25588299]]></link>
		<description><![CDATA[Brad hagstrom thought he'd seen it all after 14 years in  newspaper advertising sales. But Mr. Hagstrom, retail advertising  manager for the Austin American-Statesman, has been amazed by the influx  of online companies' advertising in the daily newspape  Brad hagstrom thought he'd seen it all after...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jun 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brad.html"><![CDATA[Brad]]></category>
		<category domain="http://resources.bnet.com/topic/retail+advertising.html"><![CDATA[retail advertising]]></category>
		<category domain="http://resources.bnet.com/topic/wired+inc..html"><![CDATA[Wired Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Warner warns retailers away from Divx.(Warner Home Video's policy on retail advertising)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5057/is_199812/ai_n18424766]]></link>
		<description><![CDATA[Warner Home Video is drawing a line in the sand over Divx.       Last month, the supplier sent out a memo outlining a  "modification" to its retail advertising policy. Under the  modification, retailers will not receive advertising support f    Warner...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Dec 1998 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dvd.html"><![CDATA[DVD]]></category>
		<category domain="http://resources.bnet.com/topic/retail+advertising.html"><![CDATA[retail advertising]]></category>
		<category domain="http://resources.bnet.com/topic/warner+bros.+entertainment+inc..html"><![CDATA[Warner Bros. Entertainment Inc.]]></category>
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	<item>
		<title><![CDATA[OFFICE DEPOT SWITCHES TO DEVITO/VERDI.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199812/ai_n25586840]]></link>
		<description><![CDATA[Office Depot, in a surprise move, is shifting its $50 million  account to DeVito/Verdi, a small but brassy New York shop that has made  its mark in the retail advertising arena.    Office Depot, in a surprise move, is shifting its $50 million  account to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Dec 1998 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/office+depot+inc..html"><![CDATA[Office Depot Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/retail+advertising.html"><![CDATA[retail advertising]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">ODP</category>
		<category domain="tickers">ODP</category>
	</item>
	<item>
		<title><![CDATA[Successful Local Retail Advertising Strategies]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=52137]]></link>
		<description><![CDATA[This article is about the Successful  Local Retail Advertising Strategy.   Successful Local Retailers use following Advertising Strategies like Strong Positioning Image –USP * Consistency *  Media Vehicle Dominance *  Sell Something  More Profitable Than Low Price *  Avoid the Sale Syndrome *. ...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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