Resources

2 Resources for

revenue bootcamp

Freemium: The First Business Model of the 21st Century: At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of "Free: The Future of a Radical Price," discusses how different companies use the free-to-premium, or freemium model, to not only make money, but often keep customers at a higher rate than fully-paid services. There are many economies--ones...; Tags: Money, Operational Accounting, Finance, Strategy, Management, Revenue Bootcamp, Chris Anderson, freemium, monetize, long tail, online; Videos 2009-07-15
Beyond Google AdSense: Monetizing Smaller Web Sites: How can small companies and start-ups earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discuss pay-per-click ads, and why they might not be the best model for smaller businesses. Panelists include: Neil Chase, vice president of Author Services at Federated Media; Samir...; Tags: Google Inc., Web, Google AdSense, Web Site, Web Site Development, Web Technology, Channel Management, Advertising & Promotion, Internet, Marketing, Revenue Bootcamp, monetizing, AdSense, Google, ads, websites, audience, niche; Videos 2009-07-14

The New, 'Freemium' Customer: The new digital business model is also shaping a new style of customer, if you believe Wired's Chris Anderson. "The Long Tail" author outlines the 'freemium' business model at California's Revenue Bootcamp Conference, explaining what will persuade someone to pay for something they've previously got for free: ...; Tags: Customer, Flickr, Photo-sharing, Chris Anderson, Strategy, Management, Joanna Higgins; Blog posts 2009-07-21
Video: Beyond Google AdSense -- Monetizing Smaller Web Sites: How can small companies and start-ups earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, California, Federated Media VP Neil Chase, Glam Media CEO Samir Arora, and other panelists discuss why pay-per-click ads might not be the best model for smaller businesses. ...; Tags: Google Inc., Web, Video, Google AdSense, Web Site, Corporate Communications, Web Site Development, Web Technology, Marketing, Internet, BNET Staff; Blog posts 2009-08-12