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- Public Relations : A Veteran's Tips For Surviving the Media
- If you want the bottom line on how to save your skin with the press, talk to someone who has been in the trenches. Richard "Rick" Barentine - the former CEO of the International Home Furnishing Marketing Association - jousted successfully with media for 22 years. This endlessly interviewed executive...
- White papers 2003-01-01
- Crisis Management: The Hard Lesson of Having Nothing to Say: The Need for Speed
- Saying nothing may be legally pleasing to avoid misstatement, but it hardly enhances reputation or reassures outsiders. That is why media coaching is valuable. It is a path to reputation-saving actions and comments. This article discusses a case about a company which underscores an aphorism about war. After being...
- White papers 2003-01-01
- Crisis Management: Set Your Media Expectations Low In A Crisis: Understanding the Media
- It is very essential that in a crisis management, one should set media expectations low. For this old principles can be followed. Some of these include: act at lightning speed in a crisis, avoid a press conference when reporter's guns are cocked, don't overlook any victims or perceived victims, do...
- White papers 2003-01-01
- Reporters Aren't the Problem– You May Be!
- People routinely complain to about how much better their company, institution, or government agency could function without aggressive negatively oriented reporters. They insist that capricious media disrupt their efforts. Article argues that reporters are less arbitrary than they are predictable. Article suggests that executives need to understand that the reporter's...
- White papers 2003-01-01
- Go For A Win-Win In A Crisis
- In case of crisis response the trauma multiplies when lawsuits are filed that harden positions, trigger depositions, require hearings, and put everyone's ego on the line. Article provides a traditional crisis approach. It examines the situation and states that what should be done if the company were accused of polluting...
- White papers 2003-01-01
- Don't Overlook Stakeholders in a Crisis
- When one fixes a crisis, he must tell his stakeholders directly what they are doing before telling outsiders. Stakeholders, employees, contributors, shareholders, corporate officials, board members, neighbors, customers, regulators, local politicians, etc. need to hear the important information from direct source and not through third parties. Article here shows how...
- White papers 2003-01-01
- Crisis Lessons Learned From Airline Tragedy
- Article deduces that enlightenment on crisis management sometimes comes from living through a catastrophe. During a crisis, companies with strong people and customer-centered values tend to do the right thing, while autocratic and bottom-line fixated businesses tend to make mistakes. Corporate cultures often separate winners from losers. Read the article...
- White papers 2003-01-01
- Crisis Management : Set Your Media Expectations Low in a Crisis - Understanding the Media
- If a person wants a glimpse of how a crisis in his company might be covered by the news media, go to the local video store and check out Akira Kurosawa's film classic Rashomon. Rashomon shows a savage assault from the totally different points of view of victim, attacker, and...
- White papers
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