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A Good Name Is Better Than Riches: Tips To Consider When Selecting A New Brand Name
"A good name is better than riches." The paper in general provides certain tips to consider when selecting a new brand name. But to get a good name takes a careful balancing act between art and science. Selecting a good name on a global scale adds the need for legal...
Tags: Branding, Dow Corning Corp., riches, brand name, brand
White papers 2003-09-16

Additional Resources

William Shakespeare: playwright, poet, management guru: several critics suggest that Shakespeare's plays could be taught not just in English Literature classes but also in Business Management lectures and leadership seminars. Shakespeare provides thought-provoking insights into issues related to power, authority, leadership, management of risk, of crisis, of emotion: ubiquitous issues in the contemporary business and management scene
[ILLUSTRATION OMITTED] WRITTEN over four centuries ago, Shakespeare's plays continue to have a universal appeal for their absorbing stories (of kings, queens and dukes; of battles, rivalries and political turmoil of the time, of love, honour and betrayal), and also for the sensitive, rich, and eloquent use of...
Articles 2008-12-01
If runner touches batted ball, penalties will follow
[ILLUSTRATION OMITTED] THERE IS NOTHING IN THE description of a runner that allows him to touch or field a batted or thrown ball. A runner's job is simply to run and get to the next base. Runners have historically placed themselves in unorthodox situations and have challenged the...
Articles 2008-08-01
As strike bites, unions press Brown to raise taxes on rich
Gordon Brown is under mounting pressure to raise taxes for high earners so he can reduce the tax burden on low-income families struggling as the economic slowdown begins to bite. Some ministers are urging the Prime Minister to "be bold" by risking tax rises for people earning more than 100,000...
Articles 2008-07-17
Britain will provide training to increase Delta security
Home News IN BRIEF *Britain is to work with Nigeria on re-establishing security in the oil-rich Niger Delta, Gordon Brown said. Following talks in Downing Street with the Nigerian President, Umaru Yar'Adua, yesterday, Mr Brown said that the UK would work with the Nigerian government to "identify...
Articles 2008-07-17
ExactTarget Attains Gold Certified Partner Status in Microsoft Partner Program
ExactTarget Further Distinguishes Itself by Earning a Microsoft Competency in ISV/Software Solutions INDIANAPOLIS -- ExactTarget today announced it has attained Gold Certified Partner status in the Microsoft Partner Program with a competency in ISV/Software Solutions, recognizing ExactTarget's expertise and impact in the technology marketplace. As a Gold Certified...
Articles 2008-07-16
D-Link(R) Xtreme N(TM) Dual Band Router Crowned 'King' by PC Magazine; Hailed as 'Ultimate Choice' by LAPTOP
D-Link, the end-to-end networkingsolutions provider for consumers and business, has received top industryrecognition for its new Xtreme NTM Duo Media Router DIR-855 from both PCMagazine and LAPTOP Magazine. The D-Link DIR-855 is a powerful dual band 802.11n wireless routerengineered to maximize speed, range and performance of a Wi-Fi network whenrunning...
Articles 2008-07-16
Vishay Receives Two Awards From Arrow Electronics
Vishay Intertechnology, Inc. (NYSE: VSH) ispleased to announce that it has received two prestigious awards from ArrowElectronics, Inc. Arrow presented the Partnership Award and the All-StarAward to Vishay at this year's Electronic Distribution Show EDS, held May6 - 8 in Las Vegas. Vishay received the Partnership Award for going above...
Articles 2008-07-16
C-Labs Digital Media Platform Now Accessible at the Course Level within the Blackboard CMS
Integration Makes it Easier for Students to Access Wider Variety of Digital Media SEATTLE -- Cdigix Inc., the leading provider of rich digital media services for colleges and universities, today announced course level access to its C-Labs digital media platform from within Blackboard's course management system. Through the...
Articles 2008-07-16
New Energy Company, Solid Recovered Fuel, Offers Combined Energy, Waste Solutions
ATLANTA -- As businesses and governments struggle with the twin challenges of energy costs and solid waste disposal, a new company headed by leaders in the energy and solid waste industries offers technology and expertise to turn waste into energy. Solid Recovered Fuel SRF, headquartered in Atlanta and...
Articles 2008-07-16
Cameron: Tories may need to raise taxes
David Cameron has warned that an incoming Tory government might be forced to raise taxes because the economy will be in a dire state after the next election. The Conservative leader also hinted that he might scale back Gordon Brown's flagship tax credits scheme. He warned that...
Articles 2008-07-16
Socialism is not compassion
We are being told openly and through implication that European socialism represents compassion and will succeed where communism failed. Uh, what socialist country do you wish to move to? Do you want to pay $10 per gallon for gas in Europe, or wait six months for a critical medical operation...
Articles 2008-07-16
Try tasty, less-fat casserole
Dear Jeanne: This is a family favorite. Can you lighten it? -- Sara, Phoenix Dear Sara: This is an easy and family-friendly dish. I have made it more body-friendly, yet it's still tasty. It's really easy if you have leftover chicken. If you don't have tomatoes and...
Articles 2008-07-16
Heady
GARDEN CITY, Rich County -- An Oregon teen drowned while swimming with her family in Bear Lake on Tuesday afternoon. Mallory Parsons, 14, of Tigard, Ore., was swimming at Ideal Beach and was near an inflatable raft when when she went under around 4:15 p.m., according to...
Articles 2008-07-16
New data pinpoint Mars' wet and balmy past
PARIS AFP — Water bathed the surface of southern Mars for millions of years, helping to create an environment theoretically capable of nurturing life, according to a new study into the planet's mysterious oceans. Scientists at Brown University in Rhode Island used an instrument aboard a US spacecraft,...
Articles 2008-07-16
MAG Silver Reports Deep Intersection of High Grade Silver on Valdecanas Vein
MAG Silver Corp. (TSX: MAG)(AMEX: MVG) ("MAG") on behalf of Minera Juanicipio SA (a joint venture between Fresnillo plc (56%) and MAG (44%)) is pleased to announce assay results from the Valdecanas Vein for Hole GE. This hole was not included within the resource estimate recently reported for the Valdecanas...
Articles 2008-07-16
inQ Selects InsideView to Mine Sales Intelligence From the Socialprise
InsideView today announced that inQ, apay-for-performance chat services firm, has implemented InsideView's uniqueon-demand business search and intelligence application, SalesView , for theirsales intelligence efforts to increase demand generation. inQ, a California-based outsourced chat services company, has adoptedSalesView to provide real-time, meaningful customer intelligence aboutcompanies across the telecommunications, financial...
Articles 2008-07-16
EXMIN Restarts Metallurgical Testing on High-Grade Gold Bearing Rock From the Reyna De Oro Mine, Chihuahua, Mexico
EXMIN Resources Inc. EXMIN (TSX VENTURE: EXM) is pleased to announce the restart of metallurgical test work on gold-rich mineralized rock from the historic Reyna de Oro mine as part of the ongoing evaluation of the Reyna de Oro project. EXMIN has also been approached by private investors potentially interested...
Articles 2008-07-16
Ucore Uranium Reports High Grade Rare Earth Drill Results From Lost Pond
Ucore Uranium Inc. (TSX-V: UCU) is pleased toreport the results of a three hole drill program completed in 2007 at theU3 grid on the Lost Pond uranium property in western Newfoundland. The Lost Pond property straddles the Trans Canada Highway with forestryroad access to the U3 grid area. All three...
Articles 2008-07-16
Cynapse Unveils cyn.in v2, the Open Source Collaborative Knowledge Management Software -- Available as an On-Premise Appliance or an On-Demand Service to Enterprises and Small Businesses
Cynapse is proud to announce the release ofcyn.in v2, an open source collaborative knowledge management software. cyn.in enables enterprises to set up rich collaboration workspaces foremployees, business partners, customers and their entire value network.These workspaces encompass collaborative applications like wikis, blogs,file sharing repositories, shared event calendars, image galleries andmore. cyn.in's...
Articles 2008-07-16
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