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Yahoo! and Havas Have Something Up Their Sleeve

Via the good folks at ClickZ, Yahoo! signed a deal with powerhouse ad group Havas. From the article: The initiatives are intended to support the company's mission to ease the process for creating and purchasing display ads, and in the process dominate the non-search digital ad market. ...

Tags: Advertisement, Yahoo! Inc., Right Media Inc., Havas, Outsourcing, It Operations, Business Operations, Outsourcing & Subcontracting, Jake Swearingen

Blog posts 2008-06-04

Yahoo's Brain Drain Continues

At Yahoo, it's another day, another re-org. Tim Cadogan, Yahoo's S.V.P. of Global Advertising Marketplaces, has resigned, the latest hemorrhage in the ongoing brain drain from the progenitor of search advertising. The smart, affable Brit had successfully spearheaded the company's "Panama" effort, which wholly...

Tags: Mergers & Acquisitions, SEARCH, Corporate law, Michael Mattis, Tim Cadogan, Right Media Inc., Yahoo! Inc.

Blog posts 2008-02-29

The Right Media Strategy

This case study define one method to the Insurance Services Company. A tiny provider of specialized insurance services was referred to our office to see if we could help develop a media strategy that could help their business grow. Metromark's media strategist recommended a radio campaign test in a...

Tags: Financial Planning, insurance, strategy, radio

Case studies 2000-07-18

Additional Resources

NewsGator Announces Widget Partnership With DAC, Japan's Leading Online Advertising Solutions Provider

NewsGator Technologies Inc. today announced a partnership with Digital AdvertisingConsortium DAC, one of Japan's largest online advertising solutionsproviders, for exclusive rights to offer NewsGator Widget Services to Japanese mediacompanies and brands. Under this partnership, DAC will market NewsGatorWidgets for content syndication. Major media companies around the world are...

Articles 2008-06-26

Publicis Groupe and Yahoo! Unveil Broad Technology Initiatives to Drive Greater Advertiser Effectiveness and Consumer Engagement Online and On-the-Go

PARIS & SUNNYVALE, Calif. -- Publicis Groupe's VivaKi Nerve Center and Yahoo! Inc. (NASDAQ:YHOO) unveiled innovative technology initiatives designed to help Publicis Groupe's clients seize the important global opportunities in mobile advertising. The initiatives also aim to drive greater efficiency in the way advertising is bought and sold online. As...

Articles 2008-06-25

NexxNow, Inc. Acquires Media Rights to Broadcast Premier Basketball League Basketball Games to China

BUFFALO, N.Y., June 23 /PRNewswire-FirstCall/ -- NexxNow, Inc. (BULLETIN BOARD: NXXN) , a sports media and marketing company, is pleased to announced that its wholly owned subsidiary NexxNow China, Inc. has secured the media rights of the Premier Basketball League PBL for the delivery of US Minor Leagues...

Articles 2008-06-23

KANA Webinar to Pinpoint Best Practices for Better First-Call Resolution

KANA and industry analyst Dr. Natalie Petouhoff to discuss the importance of 'Getting it Right the First Time' MENLO PARK, Calif. -- KANA Software, Inc. (OTCBB: KANA.OB), a world leader in multi-channel customer service, today announced that it will join with Forrester analyst Dr. Natalie Petouhoff and SourceMedia,...

Articles 2008-06-23

Crown Media Holdings Announces Agreement with Cox Communications for Right to Carry Hallmark Movie Channel in HD

STUDIO CITY, Calif. -- Crown Media Holdings, Inc. (NASDAQ: CRWN), owner and operator of Hallmark Channel and Hallmark Movie Channel, today announced it has entered into a multi-year agreement with Cox Communications for the right to distribute the High Definition version of Hallmark Movie Channel. Cox currently distributes Hallmark Channel...

Articles 2008-06-23

Digicorp Enters into Long Term Exclusive Agreement with China Youth Net

MARINA DEL REY, Calif. -- Digicorp, Inc. (OTCBB:DGCO) announced today that its wholly owned subsidiary Youth Media HKG Limited has entered into a 20 plus 10 year Cooperation Agreement for exclusive advertising and media rights with China Youth Net CYN. This contract uniquely positions Digicorp to market to China's massive...

Articles 2008-06-18

Getting School-Home Balance Just Right — School Family Media's New Website, SchoolFamily.com, Helps Parents and Kids Overcome School Challenges Without Stress

WRENTHAM, Mass. -- School Family Media, Inc. today announced the launch of SchoolFamily.com, the only website to focus exclusively on school-related issues for parents of Kindergarten - 8th grade students, providing easy-to-access, reliable content on how to help their children and their families make the most of the school year....

Articles 2008-06-18

Wall Street Media Presents Exclusive CEO Video Highlights

NEW YORK -- Wall Street Media is presenting two exclusive highlight videos from the presentations of Jimmy Tallent, Chairman and CEO of United Community Banks Inc., (NASDAQ: UCBI), at the Fox-Pitt Kelton Cochran Caronia Waller Small Mid-Cap Bank and Insurance Conference, held on June 17-18, 2008 at the Omni Berkshire...

Articles 2008-06-17

Sohu.com Awarded Rights to Offer Live Webcasts and Video-On-Demand of Beijing 2008 Olympic Games

BEIJING, June 16 /Xinhua-PRNewswire-FirstCall/ -- Sohu.com Inc. , China's leading online media, communications, search, online games and mobile value-added services company, announced today that it had signed an agreement with its strategic partner CCTV.com, China's Official Internet/Mobile Broadcaster of the Beijing 2008 Olympic Games, and will be awarded the new...

Articles 2008-06-16

Mediatechnics Inks Exclusive Technology Licensing Agreement With The Amergence Group for Copy Protection Software

Mediatechnics Corporation (PINKSHEETS: MEDT),parent company of Mediatechnics Systems, Inc. has signed a technologylicensing agreement with The Amergence Group, to license its Tranzbyteoptical media technology and have the exclusive right to market and sellCopy Protection software to our installed base of thousands of CD and DVDduplication systems and service customers. ...

Articles 2008-06-16

Cloakware and Irdeto Jointly Exhibit Software Security and Content Protection Solutions at CommunicAsia 2008

Combined offering addresses security needs of entire premium content distribution ecosystem, including software developers, device manufacturers and content service providers VIENNA, Va. -- Cloakware Inc., the security solutions provider that makes security inseparable from software, today announced that it will showcase its Software Security Solutions at CommunicAsia, furthering...

Articles 2008-06-13

Voice Control for Windows Media Center, iTunes and Skype Now Available at OfficeMax Retail Outlets Nationwide

LA JOLLA, Calif. -- One Voice Technologies, Inc. (OTCBB:ONEV), developer of 4th Generation voice solutions for the Telecom and Interactive Multimedia markets, announced today the availability of One Voice's Media Center Communicator[TM] 3.1 at OfficeMax retail outlets nationwide. For a complete list of retail and eCommerce stores please visit www.SayitToPlayit.com....

Articles 2008-06-11

Compete Web Analytics Solutions to Power Goodway 2.0's Ad Network

Initial focus is on delivering more effective targeting for automotive advertisers BOSTON -- Compete, Inc., a leading web analytics company and unit of TNS media, today announced that Goodway 2.0, a division of Goodway Group focused on clickstream-driven online automotive marketing strategies, will use Online Channel EffectivenessSM and...

Articles 2008-06-10

4Kids Entertainment Named Licensing, Marketing and Promotional Agent for Russian Animated Family Sensation "Smeshariki"

Eastern European Family Favorite to Make US Debut Saturday Morning in TheCW4Kids Block in 2008-'09 Television Season NEW YORK -- 4Kids Entertainment, Inc. (NYSE: KDE), the diversified children's entertainment and media organization, has been appointed licensing, marketing and promotional agent for the smash-hit Russian animated series Smeshariki in...

Articles 2008-06-10

Virtual Greats Enters $1.5 Billion Virtual Goods Market

Company Launches First Venture in partnership with Justin Timberlake, Elvis Presley Enterprises, Inc. and Gaia Online SAN FRANCISCO -- Millions of Us LLC, an agency specializing in virtual worlds and large online communities, today announced that it is launching a new company, Virtual Greats, to take advantage of...

Articles 2008-06-09

SPYRUS Granted Patent for Full Disk Encryption With Pre-Boot Authentication and Configurable Access and Encryption Controls

Embodiments of the Patented Technology Introduce New Security Facilities to Protect Data Over the Complete Range of Storage Media, From Enterprise Systems to PCs, Mobile Handsets and Media Players SAN JOSE, Calif. -- SPYRUS, Inc. today announced that the United States Patent and Trademark Office has granted it...

Articles 2008-06-09

Along With PlayBox's Latest Acquistion Comes Big Names-Elvis, Monroe and Fitzgerald

PlayBOX US Inc. ("PlayBOX") (OTCBB: PYBX), a global media entertainment distribution company, has acquired Intellectual Property rights to an extensive catalogue of major music CD's and DVD's following its recent purchase of Delta Leisure Group Plc ("Delta"). "In addition to acquiring Delta's distribution access to over 700 retailers, we have...

Articles 2008-06-07