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risk of rebranding

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Risk Of Rebranding
Deutsch New York's Val Difebo spoke to Julie Chen about the dangers of repackaging a product.
Tags: Danger, MoneyWatch, Deutsch New York, risk of rebranding, val difebo, deutsch, julie chen, early show, rebranding, repackaging, tropicana, coke
Videos 2009-04-15

Additional Resources

Full Transcript of InterActiveCorp’s 3Q05 Conference Call — Q&A (IACI)
Earnings Call ExcerptHere’s the entire text of the Q&A from InterActiveCorp’s (ticker: IACI) Q3 2005 conference call. The prepared remarks are in a separate article. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And...
Tags: IAC/InterActive Corp.
Earnings calls 2005-11-14
How Big Lots Is Turning the Real Estate Bust into Its Own Boom
Bankrupt merchants have made ghost towns out of strip malls. Big Lots sees that as the best opportunity in years. When the financial markets meltdown sent the U.S. economy into a tailspin late last year, Rob Claxton, senior vice president of marketing for discount retailer Big Lots,...
Tags: Retail Company, Store, Big Lots, Real Estate, Retail, Business Operations, Commercial Real Estate, Branding, Expansion, Rent, Melanie Warner
Articles 2009-09-28
Westpac/Rothschild reveal integration team.
Jun 06, 2002 Money Management ABIX via COMTEX -- Westpac is combining its wealth management division with its recent acquisition, Rothschild Australia Asset Management. A new integration team has been established under the guidance of Westpac's GM of consumer risk, Chris Smith, and ...
Tags: Ideaworks
Research articles 2002-06-06
Cisco Securing The Smart Grid
Cisco hopes to do more than simply secure a large part of the smart grid market for itself; it's also hoping that its technology helps prevent the kind of cyber-security breaches that could threaten the nation's security. Cisco, SAP, Oracle, IBM, Google and GE are just a...
Tags: Security, Network, Cisco Systems Inc., Grid, Michael Hickins
Blog posts 2009-05-22
Armstrong On AOL's New Branding And 'Very, Very, Very Inexpensive'
The glimpse AOL (NYSE: TWX) offered late Sunday night of its new branding campaign looked more like icons for AIM, not a branding campaign for a company on the verge of reinvention. That’s because what we’re seeing now is only a teaser, as AOL CEO Tim Armstrong told paidContent...
Tags: Brand, America Online Inc., AOL Brand, Sphere, Branding, Marketing, Media & Publishing, Online News, Companies, Time Warner, AOL, Staci D. Kramer
External links 2009-11-22
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