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- MarketBusting
- The Idea in Brief You can't outperform rivals if you compete the same way they do. To be king of the jungle, not copycat, you must spur substantial new growth--quickly, profitably, and safely. ...
- Articles 2008-01-04
- "MarketBusters" Author: Customer Care Vital in Downturn
- Rita Gunther McGrath has made a career out of making the most complex strategic problems sound simple. Her classic Harvard Business Review articles (co-authored with Ian MacMillan) "Discovery-Driven Planning" and "Discovering New Points of Differentiation" effectively break down the issues of the most cumbersome strategic and marketing problems into manageable...
- Blog posts 2008-11-12
Additional Resources
- Columbia's Rita Gunther McGrath: In Tough Times, Ax Isn't Tool of Choice
- Last week, Columbia Business School associate professor and "MarketBusters" co-author, Rita Gunther McGrath, talked about the importance of customer care during a downturn. This week she discusses new strategic approaches that students and executives alike need to be armed with in order to make decisions in markets more turbulent...
- Blog posts 2008-11-19
- Rita McGrath: Use Growth Business to Promote Employees
- In the newly released book Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity, Columbia's Rita Gunther McGrath and Wharton's Ian MacMillan reveal some dangerous traps that companies pursuing new growth platforms must avoid.  Over the last two weeks, we've heard McGrath's views on the best ways to define growth goals...
- Blog posts 2009-04-01
- Columbia's McGrath Lays Out "Discovery-Driven" Strategy for Uncertain Times
- Woody Allen once said, "If you want to make God laugh, tell him about your plans." Though God probably isn't paying much attention to the PowerPoints and business planning documents that corporate strategists use to chart the course for their organizations, many of those plans are driven by...
- Blog posts 2009-03-18
- Columbia's McGrath Reveals Top Mistakes of Firms Establishing New Growth Businesses
- Rita Gunther McGrath of Columbia Business School helps companies venture out to the frontier of new business creation. Â Last week, she shared her ideas about how companies should define their growth goals, structure plans, and judge the potential of new businesses. Â Â She also knows the kinds...
- Blog posts 2009-03-25
- The 2001 Maurice Holland award: to Rita Gunther McGrath and Ian C. MacMillan
- In recognition of the authorship of "Assessing Technology Projects Using Real Options Reasoning, "deemed to be the best original paper published in RESEARCH*TECHNOLOGY MANAGEMENT in 2000. The winning paper was selected for pertinence, significance and originality of new management concepts related to the field of research management. Rita...
- Research articles 2002-03-01
- How to Decide in a Time of Confusion
- A practical five-step plan to make sure you have the data (and the mind-set) you need to make great decisions in a time of unprecedented risk and uncertainty. Study Your Business Environment Goal: Compile information to understand what you know...
- Articles 2009-05-04
- Will Health Care Bill Hurt Entrepreneurs?
- The New York Times reported this week that President Obama and Congressional Democrats are gearing up for an "August offensive" in response to groups that are speaking out against proposed health care reform. At least one concerned party about the health care proposal currently under consideration in the House of Representatives comes from the...
- Blog posts 2009-08-06
- Market Busters: 40 Strategic Moves that Drive Exceptional Business Growth.(bookSHELF)(Book Review)
- Market Busters: 40 Strategic Moves that Drive Exceptional Business Growth. By Rita Gunther McGrath and Ian C. MacMillan. Harvard Business School Press, 244 pages. $26.95 [ILLUSTRATION OMITTED] A little voice suggests being wary of books that offer more than a dozen...
- Research articles 2005-04-01
- Business Wisdom from Leading MBA Professors
- Every Wednesday, we feature discussions with professors from the world's leading business schools. As I began this regular series of interviews last October, the unraveling of financial markets around the world was becoming apparent to everyone from Wall Street to the proverbial Main Street. MBA students knew they...
- Blog posts 2009-04-08
- You Pick, I Review
- Here are six recent books on my list to review. Tell me in comments which one you want me to read first, and I'll report back on it. "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity," By Rita Gunther McGrath and Ian C. MacMillan...
- Blog posts 2009-03-18
- Three Tools to Manage Uncertainty
- Leaders who deal with the unpredictable every day don't just wing it. They have a set of proven methods for making the best possible decisions when imperfect information is a fact of life. (Sound familiar?) Learn from them. ...
- Articles 2009-05-04
- Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth
- HD30 2004-023600 1-59139-123-7 Marketbusters; 40 strategic moves that drive exceptional business growth. McGrath, Rita Gunther and Ian C. MacMillan. Harvard Bus. School Press, [c]2005 264 p. $26.95 Drawing on insights from a three-year study, McGrath (management, Columbia Business School) and MacMillan (management,...
- Research articles 2005-08-01
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