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	<title><![CDATA[rita gunther mcgrath Resources | BNET]]></title>
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		<title><![CDATA["MarketBusters" Author: Customer Care Vital in Downturn]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=199]]></link>
		<description><![CDATA[Rita Gunther McGrath has made a career out of making the most complex strategic problems sound simple. Her classic Harvard Business Review articles (co-authored with Ian MacMillan) "Discovery-Driven Planning" and "Discovering New Points of Differentiation" effectively break down the issues of the most cumbersome strategic and marketing problems into manageable...]]></description>
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		<pubDate>Wed, 12 Nov 2008 09:28:58 -0800</pubDate>
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		<description><![CDATA[  The Idea in Brief              You can't outperform rivals if you compete the same way they do. To be king of the jungle, not copycat, you must spur substantial new growth--quickly, profitably, and safely.  ...]]></description>
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		<pubDate>Fri, 04 Jan 2008 15:50:12 -0800</pubDate>
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