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2 Resources for

rockbridge associates

Perspectives in Pricing Services: Pricing studies are perhaps the most technically challenging form of market research. A variety of tools are available for determining the impact of price on marketing success. The article identifies some issues to consider in deciding how to price a service, as well as techniques used by researchers to address...; Tags: Pricing Strategy, Rockbridge Associates, Pricing Study, Pricing, Marketing Research, Marketing; White papers 2003-01-01
Identifying High Equity Brands That Are A Good Synergy With Your Brand: Among marketers with brands that have a high brand equity, an increasingly common issue is assessing the potential synergy of allying with other brands. Situations where brand synergy is an issue includes: marketing alliances; licensing arrangements; and acquisitions/mergers. One of the major issues in addressing the brand equity/synergy problem with...; Tags: Brand, Equity, Rockbridge Associates, Branding, Marketing; White papers 2003-01-01

Rockbridge Associates Selected as Market Research Partner for Consumer Electronics Association: GREAT FALLS, Va. -- Rockbridge Associates, a full-service market research company specializing in technology related issues, has been selected as the official custom market research provider for the Consumer Electronics Association (CEAR). Rockbridge will operate CEA's eBrain Market Research division to provide custom research for CEA member companies and other...; Tags: Consumer Electronics Association, market research; Research articles 2006-05-26
Should I work...or order stuff from Amazon?: Aha! It's true! According to the National Technology Readiness Survey (cosponsored by the Center for e-Service at the University of Maryland's Robert H. Smith School of Business, and Rockbridge Associates, a market research firm), employees do use the internet at work for personal business. In fact, those with online access...; Tags: Amazon.com Inc.; Research articles 2003-05-01