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- 13 Platinum Sales Success Ideas
- Selling is most measurable. You either get the money, or you do not. You either have a transaction, or you do not. Selling is a very black and white deal. You win — or your do not. The article gives 13 points for sales success, the first dozen points in...
- White papers 2003-01-01
- 33 Secrets For Successful Telemarketing
- For any telemarketing/inside sales program to be successful, a number of ingredients are needed. The most successful programs are those that mesh a number of marketing tools together. Direct mail, newspaper, selected magazines and broadcast certainly sales support materials. Phone sales works best when it works with other media. Then...
- White papers 2003-01-01
- Direct Mail Marketing Is Hot In The Desert
- The article explains the uses of direct mail marketing. It brings out the uses of direct mail and explains how it scores over other mediums. The Direct marketing and sales events, the subjects cover a wide range of topics, such as finance, distribution, management and a number technology subjects including...
- White papers 2003-01-01
- Rolling The Dice For Direct Mail
- Direct Marketing is very measurable. Direct Mail is the best way to communicate with your customers - current and old. A letter is personal. The article brings out that finding "new business" from "old business" is what this is all about. It also discusses the seven rules for repositioning and...
- White papers 2003-01-01
- Hog Wild Marketing
- Power Marketing is a people business. People make things happen and although this is a time when both quality and service are "expected", one must always remember it is people who create quality and people who provide service. This article provides a list of 28 things to know about people....
- White papers 2003-01-01
- 13 Platinum B-2-B Lead Generation Ideas
- "The article is about the Business – to – Business Direct Marketing approach that defines 13 Platinum B-2-B Lead Generation Ideas. A hands-on approach to generate leads for a sales staff, to build traffic for a special event, exhibition or store, and to sell the product direct - pure mail...
- White papers 2003-01-01
- The 13 Prime Direct Marketing Numbers
- Direct marketing is a numbers business. It explains different reading medium for marketing issues as High quality newspapers are expanding circulation,New magazine launches continue at a rapid pace, Website with millions of visitors, Literature, brochures, sales materials etc. E-marketing is growing, fax-marketing is working and direct mail continues to be...
- White papers 2003-01-01
- "13 Platinum Retail Direct Marketing Traffic Building Ideas
- "Traffic" in marketing means people. Not vehicles. It means visitors to the store or shop or restaurant or other retail location. Most of these same ideas apply to trade shows or other special event, both business and consumer. Where you have a booth or stand, a display of your products...
- White papers 2003-01-01
- 13 Platinum Ideas on Working With Your Clients
- "Every day old relationships break up. Every day new relationships begin." The article is all about how can you build your business relationships - so they grow and mature and evolve upwards - and not "out"? That is, how can you keep the clients you have - and not have...
- White papers 2003-01-01
- Internet Marketing ... the Same & Different
- The article is about the different methods of marketing and explains how the Internet changes everything and nothing. It explains the comparison of new upcoming way of marketing with the old ones like Television did not kill radio, or the movies. The telephone has been a marketing tool for about...
- White papers 2001-11-20
- Marketing Can Help You Produce More Business
- Today there 6 primary techniques for marketing insurance services one being used the most often and six being used the least often: cold-calling and telemarketing, client referrals, direct-mail marketing, advertising, premiums and specialties and promotion. Cold-calling will produce positive results, the price is often higher. Referrals are an excellent way...
- White papers 2003-01-01
- What Is a Loyalty program? (Part 1)
- Loyalty program is an expression of your companies culture. Of being close to your customer in a personal and caring way. It allows you to create a relationship with your customers. By creating an interactive environment. It is not an event. It is a process for changing customer behavior. The...
- White papers 2003-01-01
- What Is a Loyalty program? (Part 2)
- There are several major components to make a loyalty marketing program function properly. First is the creation and maintenance of the database. Database marketing is a gathering, saving and using knowledge about your customers and prospects, for their benefit and your profit. There are several key words here. The...
- White papers 2003-01-01
- 33 Questions For Telemarketing Success
- These 33 Questions to Answer are a start toward fulfilling your telemarketing objectives and the overall marketing objectives. To focus the efforts, the article divides the questions into 8 groups. Review the questions in sequence or use them in any order that's intuitive. Either way, the outcome of the inquiry...
- White papers 2003-01-01
- 40 — 30 — 20 — 10 — Blast Off!
- Whatever "systems" are there today — soon it will be out of date. Systems are NOT the issue. No matter the system it is people who market, not machines. And people make mistakes. Just as people make genius decisions, develop marvelous creative and dream up outstanding offers. No, it is...
- White papers 2003-01-01
- 13 "New" Ways To Look At The Planning Process
- Everyone who took a basic marketing class at school learned the 4 P's of Marketing: Product, Price, Place and Promotion. Going through the process of planning the marketing programs, the article suggests the 13 new ways to look at the planning process. All the identities affecting the planning process are...
- White papers 2003-01-01
- 13 Platinum Ideas for Better Advertising Headlines
- The article suggests some points useful for creating a successful advertising. It starts with AIM. Aim speaks of targeting. Selecting the right audience for the message. Those key few who can buy what one sells. Intent talks of setting the tone for the message and the offer. Using the right...
- White papers 2003-01-01
- 13 Platinum Ideas for Testing
- Testing is the "middle-name" of Direct Marketing. Testing is not an exact science. Research establishes pre or post buyers motivation for buying, their intention to buy, or not to buy. "Murphy Laws" apply in marketing and sales. Testing will help to beat the odds and be a winner. The best...
- White papers 2003-01-01
- 13 Times When Direct Response Is Your Best Marketing Direction
- Direct Marketing is still a step-child inside many companies. The key factors that will make the Direct Response program work are discussed in this article. One must clearly identify who buys what the company sells. Being able to reach those who buy what the company sells, is one of the...
- White papers 2003-01-01
- The 13 Most Important Graphic Marketing Ideas
- The article tells that copy is "king" in marketing, direct marketing and sales. Graphics makes the copy better. It should be made sure that the message, description, offer and details are all in the text. Graphics are used to pull the readers' eye to the most important passages. To use...
- White papers 2003-01-01
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