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	<title><![CDATA[rockingham*jutkins*marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/rockingham%2ajutkins%2amarketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to rockingham*jutkins*marketing]]></description>
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		<title><![CDATA[www.4Points.com]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61706]]></link>
		<description><![CDATA[The World Wide Web has changed how business is done. The WWW has changed business at every leve, for business-to-business business, for consumer business. The Web has changed business even for those without a Web address, and for those buyers without a computer, with no E-mail address, for those who...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 30 Sep 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[Business]]></category>
		<category domain="http://resources.bnet.com/topic/www.html"><![CDATA[WWW]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
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	<item>
		<title><![CDATA[13 “New” DM Response Ideas]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61708]]></link>
		<description><![CDATA[This article gives 13 new ideas of DM adresponses. It discusses steps to make ads clear, interest-arousing which can pull more readers. It also talks about direct mail. Direct Mail is such a part of our everyday life that we rarely think about it seriously. One may use direct mail...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 15 Jul 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[E-Mail Marketing From the Other Side of the Pond]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61709]]></link>
		<description><![CDATA[According to recent research, accredited to some people called IDC, over 36 billion person-to-person emails will be sent daily by 2005. Draft Worldwide's US Office reckons that in 2004 one will receive an average of 50 junk e-mails a day. 99.9% of them are garbage. Most are irrelevant, an increasing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 08 Jul 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
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	<item>
		<title><![CDATA[13 Platinum Sales Success Ideas]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61475]]></link>
		<description><![CDATA[Selling is most measurable. You either get the money, or you do not. You either have a transaction, or you do not. Selling is a very black and white deal. You win — or your do not. The article gives 13 points for sales success, the first dozen points in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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	<item>
		<title><![CDATA[13 Platinum Ideas for Better Advertising Headlines]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61489]]></link>
		<description><![CDATA[The article suggests some points useful for creating a successful advertising. It starts with AIM. Aim speaks of targeting. Selecting the right audience for the message. Those key few who can buy what one sells. Intent talks of setting the tone for the message and the offer. Using the right...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
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		<title><![CDATA[13 Platinum Ideas for Testing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61491]]></link>
		<description><![CDATA[Testing is the "middle-name" of Direct Marketing. Testing is not an exact science. Research establishes pre or post buyers motivation for buying, their intention to buy, or not to buy. "Murphy Laws" apply in marketing and sales. Testing will help to beat the odds and be a winner. The best...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketplace.html"><![CDATA[Marketplace]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[13 Times When Direct Response Is Your Best Marketing Direction]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61495]]></link>
		<description><![CDATA[Direct Marketing is still a step-child inside many companies. The key factors that will make the Direct Response program work are discussed in this article. One must clearly identify who buys what the company sells. Being able to reach those who buy what the company sells, is one of the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[The 13 Most Important Graphic Marketing Ideas]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61497]]></link>
		<description><![CDATA[The article tells that copy is "king" in marketing, direct marketing and sales. Graphics makes the copy better. It should be made sure that the message, description, offer and details are all in the text. Graphics are used to pull the readers' eye to the most important passages. To use...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/graphics.html"><![CDATA[Graphics]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[6 Ideas to Make Your Retail Database Work]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61614]]></link>
		<description><![CDATA[To grow, most restaurants have to identify their niche. And then use marketing to obtain customers and retain them. They are increasing their market share mainly at the expense of their competitors - competitors who are not doing customer relationship marketing. Customer Relationship Marketing or DataBase Marketing - is a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/database.html"><![CDATA[Database]]></category>
		<category domain="http://resources.bnet.com/topic/restaurant.html"><![CDATA[Restaurant]]></category>
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		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[Hardware]]></category>
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		<title><![CDATA[Realistic Marketing Or ... How Not To Have a DataBase & Survive In The '90s]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61696]]></link>
		<description><![CDATA[Over the past decade there has been an ever increasing number of advocates for DataBase Marketing. There are conferences - multi-day conferences, dedicated to the pursuit of the DB process. Some of them are actually very good, very enlightening. Hundreds, even thousands, of people are attending these events...and learning from...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/conference.html"><![CDATA[Conference]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/database+marketing.html"><![CDATA[DataBase Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/storage.html"><![CDATA[Storage]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
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	<item>
		<title><![CDATA[The 9 P's of Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61701]]></link>
		<description><![CDATA[This article covers the 9ine P's of Marketing. When you know what your PRODUCT really is, when you know the PURPOSE your marketplace has for it ... what they do with it, their objective in purchasing from you, and when you know your PERFORMANCE level compared to the competition, you...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[13 Platinum Advantages Direct Response Marketing Offers The 21st Century Marketer]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61786]]></link>
		<description><![CDATA[A lot of people think the new economy is all about the Internet but it's really about customers some dot-coms think of the customer as just another part of the business. They don't understand the customer is the core of the business. Direct Response Marketing has had a number of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/century.html"><![CDATA[Century]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The 13 Best Times To Use Advertising Specialties & Premiums And Some Other Ideas]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61789]]></link>
		<description><![CDATA[In the article, the first seven points concentrate on specific target market tools. It is this very description of "target" that gives ad specialties and premiums their place in the mix. Specialties and premiums can be passive, or active, or both. They will make an impression and will support what...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/premium.html"><![CDATA[Premium]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
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	<item>
		<title><![CDATA[13 "New" Ways To Look At The Planning Process]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61793]]></link>
		<description><![CDATA[Everyone who took a basic marketing class at school learned the 4 P's of Marketing: Product, Price, Place and Promotion. Going through the process of planning the marketing programs, the article suggests the 13 new ways to look at the planning process. All the identities affecting the planning process are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[40 — 30 — 20 — 10 — Blast Off!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61809]]></link>
		<description><![CDATA[Whatever "systems" are there today — soon it will be out of date. Systems are NOT the issue. No matter the system it is people who market, not machines. And people make mistakes. Just as people make genius decisions, develop marvelous creative and dream up outstanding offers. No, it is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/article.html"><![CDATA[Article]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[33 Questions For Telemarketing Success]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61810]]></link>
		<description><![CDATA[These 33 Questions to Answer are a start toward fulfilling your telemarketing objectives and the overall marketing objectives. To focus the efforts, the article divides the questions into 8 groups. Review the questions in sequence or use them in any order that's intuitive. Either way, the outcome of the inquiry...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/telemarketing.html"><![CDATA[Telemarketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[33 Secrets For Successful Telemarketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61812]]></link>
		<description><![CDATA[For any telemarketing/inside sales program to be successful, a number of ingredients are needed. The most successful programs are those that mesh a number of marketing tools together. Direct mail, newspaper, selected magazines and broadcast certainly sales support materials. Phone sales works best when it works with other media. Then...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/telemarketing.html"><![CDATA[Telemarketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Direct Mail Marketing Is Hot In The Desert]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61815]]></link>
		<description><![CDATA[The article explains the uses of direct mail marketing. It brings out the uses of direct mail and explains how it scores over other mediums. The Direct marketing and sales events, the subjects cover a wide range of topics, such as finance, distribution, management and a number technology subjects including...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail+marketing.html"><![CDATA[Direct Mail Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Rolling The Dice For Direct Mail]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61817]]></link>
		<description><![CDATA[Direct Marketing is very measurable. Direct Mail is the best way to communicate with your customers - current and old. A letter is personal. The article brings out that finding "new business" from "old business" is what this is all about. It also discusses the seven rules for repositioning and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Hog Wild Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61818]]></link>
		<description><![CDATA[Power Marketing is a people business. People make things happen and although this is a time when both quality and service are "expected", one must always remember it is people who create quality and people who provide service. This article provides a list of 28 things to know about people....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/quality.html"><![CDATA[Quality]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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