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rockstar energy drinks

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BNET Resources

Rockstar Exec, Son of Michael Savage, Disavows Homophobia
It's amazing how fast reputations can rise and fall, thanks to the Internet. Within the gay and lesbian community, Rockstar Energy Drinks recently went from off the radar to pariah to best friend, all within a couple of months. It started when a guest blogger on the...
Tags: Lawsuit, Beverage, Radio, Rockstar Energy Drinks, Food & Beverage, Advertising & Promotion, Manufacturing, Marketing, Katherine Glover
Blog posts 2009-07-22

Additional Resources

Energy Drinks Are a Business, Not an Empire
Jeroen Stienstra submits: As Monster Energy, Hansen Natural’s HANS energy drink,  is closing in on Red Bull in the U.S. (market share 28.3% vs. 35.7% per Nielsen Q2 2008) and Rockstar trails with a share of 10.8%, internationally it could get interesting as well…between Monster Energy and Rockstar that is. Privately...
Tags: Retail, Hansen Natural Corp.
External links 2008-09-09
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