BNET Industries
Market Cap:$260.6M
Last Fiscal Year Sales:$94.6M
- Public
- US
Dow Jones Description
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 49 technology-specific Web sites and over six million active registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
Number of Employees 584
Contact Information
117 Kendrick Street
Suite 800
Needham, Massachusetts 02494
(781) 657-1000
Peer Companies
NAICS Code All Other Business Support Services: 561499
Recent Events
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TechTarget delays 10-Q filing due to improper accounting practice'
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JMP Securities Upgrades TechTarget TTGT to Market Outperform
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TechTarget Launches 3 Websites for Indian IT Market
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TechTarget Launches Three Websites for Indian IT Market
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TechTarget loses $543K in second quarter
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TechTarget to Launch Operations in India
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TechTarget eyes August for financial filings
News & Analysis
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roi and techtarget - All News and Analysis
TechTarget Announces ROI Advisory Board
NEEDHAM, Mass. -- Information technology IT media company TechTarget, Inc. (NASDAQ: TTGT) today announced the establishment of an Online Marketing ROI Advisory Board to provide the Company with diverse vendor perspectives on major issues impacting online marketing and ROI. The advisory board concept was introduced at TechTarget's inaugural Online ROI...
TechTarget Launches ''TargetROI: Brand'' Online Branding and Measurement Program; Newest ROI-focused Program Enables Clients to Easily Quantify Increases in Brand Awareness and Consideration Effected by Online Banner Advertising
NEEDHAM, Mass. -- Information technology IT publisher TechTarget announced today the launch of "TargetROI: Brand," a managed online branding and measurement program designed to enable IT marketers to measure shifts in key attributes of brand consideration and awareness effected by targeted online display advertising. The program includes a ten-week campaign...
TechTarget Launches Lead Management Services to Help IT Marketers Increase Conversion of IT Leads to Sales; TechTarget LeadPRISM Service to Help IT Marketers Generate More Sales, Shorten Sales Cycles and Boost Marketing ROI
NEEDHAM, Mass. -- Information technology IT media company TechTarget announced today the launch of TechTarget LeadPRISMSM, a comprehensive suite of lead management services that helps IT marketers: --Generate more sales from the same number of leads by applying sophisticated intelligence against the problem of lead prioritization. LeadPRISM's lead-scoring function...
Attendee vetting on the rise; Trade show organizers use pre-qualification to satisfy vendors' growing ROI demands.(Events)(return on investment)
Byline: Mary Ellen Podmolik More than 5,400 people wanted to attend TechTarget's Storage Decisions conference in Chicago this fall, but only 700 made it through the registration process. The other 4,700 people didn't make the cut because TechTarget determined, through review of applications and...
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