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roi and trade show

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Trade Shows: Maximizing ROI: Product Managers can play a pivotal role in maximizing this return, because of the nature of their position. When they man the booth, they approach the show from both a tactical and strategic standpoint. They help keep the sales reps honest - literally - when they describe the product and...; Tags: Trade Show, Product Manager, ROI, Roi/Tco, Business Structures, Sales Strategy, Sales Force Management, Finance, Managerial Accounting, Sales; White papers 2004-01-01
Trade Shows: Measuring ROI: Product Managers are often called upon to man the booth at shows as well as actively attend speeches and presentations. Because a trade show can easily eat up a week of your time between travel, setup, and the show itself, it's vital that you attend only those trade shows that...; Tags: Trade Show, ROI, Roi/Tco, Finance, Managerial Accounting; White papers 2004-01-01
How To Cut Exhibitor's Costs: Companies do not have unlimited dollars to spend participating in trade shows. As shows proliferate and marketing media multiply, exhibiting companies are forced to make choices. The shows that remain on their schedules will be those where the costs are reasonable and the return on investment ROI demonstrable. There are...; Tags: Cost, Trade Show, ROI, Roi/Tco, Marketing Research, Finance, Managerial Accounting, Marketing; White papers 2003-01-01