Resources

1 Resources for

roland t. rust, debora viana thompson, rebecca w. hamilton

Defeating Feature Fatigue: The Idea in Brief Are you adding features upon features to your products to boost revenues? If so, you're probably endangering your brands--and your customer relationships. Why? Consumers think they want feature-loaded offerings when they're shopping....; Tags: Sales strategy, Sales force management, Roland T. Rust, Debora Viana Thompson, Rebecca W. Hamilton, customer segment, ease of use, sales, advisory board, brand, health care, electronics, agent, stock, board, tool; Articles 2007-12-14