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roland t. rust

Defeating Feature Fatigue: The Idea in Brief Are you adding features upon features to your products to boost revenues? If so, you're probably endangering your brands--and your customer relationships. Why? Consumers think they want feature-loaded offerings when they're shopping....; Tags: Debora Viana Thompson, Roland T. Rust, features, product development, Sales, Sales Force Management, Sales Strategy, Feature, Customer, Product, Rebecca W. Hamilton, Harvard Business Review, In Brief; Articles 2007-12-14

Baltimore-based Under Armour gets 'Today' show boost: Broadcasting live from the Arctic Circle Monday morning, "Today" show host Matt Lauer donned a black ski cap with a gold Under Armour logo firmly centered on the his forehead and exposed the Baltimore- based apparel maker to 5.5 million viewers. According to a spokeswoman for NBC, Lauer...; Tags: advertisement, NBC Universal Inc., network, TVs; Research articles 2007-11-06
American Marketing Assn. presents award: Roland T. Rust, David Bruce Smith Chair in Marketing and director of the Center for e-Service at the Robert H. Smith School of Business at the University of Maryland College Park, has been named the 2002 winner of the American Marketing Association's Career Contributions to the Services Discipline Award, which...; Tags: American Marketing Association, CAREER, MARKETING, University of Maryland; Research articles 2002-07-27
Best Business Books of 2007: The lists of the best business books of 2007 are coming thick and fast now.Â Here are some of the highlights: Stanford Engineering professor Tom Kosnik has an updated, annotated list of business books, with his favorites highlighted in green. Kosnik's list. Amazonâ€™s best...; Tags: Books, Amazon.com Inc., Business Week, Business Book, Kosnik, Human Capital, Entrepreneurship, Biotechnology, Investment, Strategy, Human Resources, Workforce Management, Management, Finance, Michael Fitzgerald; Blog posts 2007-12-15