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	<title><![CDATA[role Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/role.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to role]]></description>
	<s:counts start="0" returned="20" found="39" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Hecla Mining Company Q4 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-272499.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Yes sir. Operator Instructions. And your first question comes from the lines of Anthony Sorrentino from Sorrentino Metals. You may proceed.  Anthony Sorrentino - Sorrentino Metals Good morning everyone. Phil Baker Hi Anthony. Anthony Sorrentino - Sorrentino Metals Hi. I know a few months ago I...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 24 Feb 2009 11:23:11 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/hecla+mining+co..html"><![CDATA[Hecla Mining Co.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HL</category>
		<category domain="tickers">HL</category>
	</item>
	<item>
		<title><![CDATA[Why Smart Companies Are Investing In Project Management Now]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=970685]]></link>
		<description><![CDATA[In large part the Project Manager's role has traditionally been seen in terms of planning and control. While that is true at one level, the Project Management role is also about orchestrating the team's decision making. By establishing the team, defining processes, planning roles and responsibilities, and facilitating meetings, the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/project+manager.html"><![CDATA[Project Manager]]></category>
		<category domain="http://resources.bnet.com/topic/decision-making.html"><![CDATA[Decision-making]]></category>
		<category domain="http://resources.bnet.com/topic/business+improvement+architects.html"><![CDATA[Business Improvement Architects]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://resources.bnet.com/topic/it+service+management.html"><![CDATA[It service Management]]></category>
	</item>
	<item>
		<title><![CDATA[Accelerating Project Management Success]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=970717]]></link>
		<description><![CDATA[Building project teams is similar to putting together a top pit crew. As a project manager, it is important to work with a sponsor to identify the appropriate roles required for the project. Then develop the list of responsibilities for each role. The responsibilities should be stated as areas of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/responsibility.html"><![CDATA[Responsibility]]></category>
		<category domain="http://resources.bnet.com/topic/business+improvement+architects.html"><![CDATA[Business Improvement Architects]]></category>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://resources.bnet.com/topic/it+service+management.html"><![CDATA[It service Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[The Intention Of Role Playing In Team Building]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=984775]]></link>
		<description><![CDATA[Role playing is fun and beneficial in team building. It develops motivation, improves communication and can emphasise main points in a way that regular oratory cannot. Role playing can be used in corporate firms or for groups involving adolescents. The goal of Role Playing Without auditioning for any part, throughout...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/team-building.html"><![CDATA[Team-building]]></category>
		<category domain="http://resources.bnet.com/topic/articlebiz.com.html"><![CDATA[ArticleBiz.com]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Staff Retention Starts With An Effective Recruitment Process]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=996029]]></link>
		<description><![CDATA[The cost of high attrition figures can be inordinate. Initially there is the cost of managing an individual out of the business, and quite often a role will be left empty until the successful replacement starts with the business, this consequently stretches other individuals who pick up aspects of the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/dudley+child+executive+recruitment.html"><![CDATA[Dudley Child Executive Recruitment]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[How to Be a Sales Superstar]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=670]]></link>
		<description><![CDATA[    The sales training firm AchieveGlobal has list of roles that sales "superstars" play when helping their clients.Â  Here's the list:    	Role #1: The Long-Term Ally.Â  In this role, you are focused on the interpersonal aspect of selling, and conveying a sense of shared...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 22 Dec 2008 05:30:45 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Industry Moves: Former eBay Exec Doug Jeffries Joins Palm As CFO]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.moconews.net%2Fentry%2F419-industry-moves-former-ebay-exec-doug-jeffries-joins-palm-as-cfo%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Palm (NSDQ: PALM) has appointed Douglas C. Jeffries, the former chief accounting officer at eBay (NSDQ: EBAY), as CFO, replacing Andy Brown who is transitioning out of the role by January. Brown said, in a release, he is leaving to pursue other interests, and that "Palm's finance organization is...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 15 Dec 2008 21:53:23 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cfo.html"><![CDATA[CFO]]></category>
		<category domain="http://resources.bnet.com/topic/ebay+inc..html"><![CDATA[eBay Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/industry+moves.html"><![CDATA[Industry Moves]]></category>
		<category domain="http://resources.bnet.com/topic/palm+inc..html"><![CDATA[Palm Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/tricia+duryee.html"><![CDATA[Tricia Duryee]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EBAY</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PALM</category>
		<category domain="tickers">EBAY,PALM</category>
	</item>
	<item>
		<title><![CDATA[How To Create A Simple Acting Resume]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=394119]]></link>
		<description><![CDATA[Thinking about trying your skills at acting? If so, then consider creating an acting resume based on the experience you now have and what you hope to achieve. Without any classes, formal instruction, or previous experience auditioning or acting it will be difficult for you to land a lead role...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 24 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/associated+content.html"><![CDATA[Associated Content]]></category>
	</item>
	<item>
		<title><![CDATA[Getting Ready To Delegate]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=352419]]></link>
		<description><![CDATA[Regardless of their area of expertise, new business owners often find themselves filling the roles of salesperson, customer service rep, webmaster, office manager, and many others. This can be a practical solution, as it's difficult to justify paying someone else to perform these functions when you have time, but not...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/iknownow.html"><![CDATA[IKnowNow]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Appoint The Team With Project Management Templates]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1089723]]></link>
		<description><![CDATA[The first step in appointing the project team is to define the generic roles within the project. The size of the project will determine the number and types of roles to be appointed. Once you have a clear list of the roles to be filled, you need to specify the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 17 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/method123.html"><![CDATA[Method123]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://resources.bnet.com/topic/it+service+management.html"><![CDATA[It service Management]]></category>
	</item>
	<item>
		<title><![CDATA[5 Ways To Ensure You're Not Lied To At Interviews]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=892987]]></link>
		<description><![CDATA[There will always be people that either exaggerate their experience levels at interviews and others that will even try to completely mislead you. This paper shows 5 ways in which you can minimize the risk of being lied to by potential employees. Ask the candidate to describe exactly what their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/article+dashboard.html"><![CDATA[Article Dashboard]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Navigating Uncharted Territory: How We Developed A Strategic Marketing Role (Part 2)]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341214]]></link>
		<description><![CDATA[Change is neither quick nor painless, especially when the goal is to make a meaningful, lasting impact on a company's structure and culture. And change doesn't happen overnight. The first big hurdle is to admit that change needs to occur. This paper explains the steps we took to influence our...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Assigning Team Roles]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13059_23-64251.html]]></link>
		<description><![CDATA[Teams are important because they can accomplish much more than any of the members could achieve individually. The team that functions effectively and efficiently brings together a diverse range of characters, skills, and talents, and is able to realize large, complex projects.Two factors need to be in place in order...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 01 May 2007 15:23:37 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[role]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[management]]></category>
	</item>
	<item>
		<title><![CDATA[Understanding Matrix Management]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13056_23-63073.html]]></link>
		<description><![CDATA[Matrix management is a system based on multiple employee reporting structures. It emphasizes both "vertical" organizational hierarchy and "horizontal" relationships. In other words, any employee within a matrix organization reports upwards to superiors and, based on geographic requirements, may also report sideways to peers. It came about as organizations recognized...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 23 Apr 2007 11:08:47 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/talent.html"><![CDATA[talent]]></category>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[role]]></category>
		<category domain="http://resources.bnet.com/topic/structure.html"><![CDATA[structure]]></category>
		<category domain="http://resources.bnet.com/topic/matrix+management.html"><![CDATA[matrix management]]></category>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[business]]></category>
		<category domain="http://resources.bnet.com/topic/organization.html"><![CDATA[organization]]></category>
	</item>
	<item>
		<title><![CDATA[Basics Of Time And Stress Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341670]]></link>
		<description><![CDATA[The role of leader can be very stressful! Management studies have suggested that these roles include a very wide mix of activities, most of which cannot always be controlled or even predicted. New managers and supervisors - especially supervisors - are almost overwhelmed with the demands of the job. They...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/supervisor.html"><![CDATA[Supervisor]]></category>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/stress+management.html"><![CDATA[Stress Management]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
	</item>
	<item>
		<title><![CDATA[FI Roles For Role Mapping Workshops - December 2006]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=347496]]></link>
		<description><![CDATA[This template is a financial role for role mapping workshops. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Thu, 14 Dec 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/purdue+university.html"><![CDATA[Purdue University]]></category>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/workshop.html"><![CDATA[Workshop]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
	</item>
	<item>
		<title><![CDATA[The Five Roles Of A Great Leader]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=936255]]></link>
		<description><![CDATA[It's no secret that leaders today must balance many roles and serve multiple audiences, all while communicating one primary vision. In any given business day, you might serve the role of creative business thinker trying to inspire employees to embrace your vision then morph into an industry sage role helping...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 31 Oct 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/leader.html"><![CDATA[Leader]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Extreme Product Management: How To Deliver Products People Want To Buy In An Agile Development Environment Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341252]]></link>
		<description><![CDATA[This paper explains the minimum activities to have a viable approach to Extreme Product Management. The rest can come later: build trust. (Beer and fajitas is a practical way to get started.) Share methodologies. Learn each other's terminology, processes, artifacts, principles, and goals: communicate the vision. Who are you building...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 10 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/xpm.html"><![CDATA[XPM]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Trends: Do HR Professionals Need More Qualifications?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260308]]></link>
		<description><![CDATA[It is usual to move into an administrative role post qualification, as it allows an individual to develop his or her practical skills, building upon his or her studies in a safe environment. In an ideal role, the person would have access to relevant training, a personal mentor and the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 09 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reed+elsevier+inc..html"><![CDATA[Reed Elsevier Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
	</item>
	<item>
		<title><![CDATA[The CEO Needs To Get His Voice Back]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=976359]]></link>
		<description><![CDATA[PR, advertising and marketing communications people need to change the way they think about their roles. They need to stop trying to assume the leading roles, and instead step down to becoming valued supporting cast members. We're all part of the bigger idea called "Brand" - the promise and experience...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 23 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/voice.html"><![CDATA[Voice]]></category>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://resources.bnet.com/topic/agcd.html"><![CDATA[AGCD]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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