People like to make fun of Ron Popeil. From the days of the Veg-o-matic food slicer, Ron's "but wait, there's more" patter has been fodder for endless satire. However, even though Ron's carnival selling style is as obsolete as an 8-track tape, he's a perfect role model for...
[ILLUSTRATION OMITTED] RON Popeil started selling gadgets at street markets but graduated to TV commercials soon after founding Ronco Corp. in 1964. He appeared in the ads without a script, demonstrating the products and delivering the pitches he had perfected while working the crowds. His ads created a...
CALLERS to the Simi Valley headquarters of Ronco Corp., the gadget-hawking company that dominated late night TV with hokey but irresistible infomercials for years, still hear a familiar voice saying, "Hi, this is Ron Popeil ... " Popeil, the nearly legendary pitchman of Veg-O-Matics and the Pocket Fisherman,...
Ron Popeil, infomercial legend and perennial hawker of household gadgets, is wrestling with what could be one of the toughest sales to date: the bankruptcy auction of Ronco Corp., the company he founded in 1958 and sold two years ago. Ronco, maker of the Veg-O-Matic, Show-time Rotisserie and...
Ronco files for bankruptcy Ronco Corp., maker of the Veg-O-Matic vegetable slicer and the Pocket Fisherman, filed for bankruptcy two years after founder and television pitchman Ron Popeil sold the iconic company for $56 million. Ronco, which marketed products as perfect for "grads and dads," sought...
For a long time, the only medical device I was intimately familiar with was the hypodermic needle. Intimately familiar with and perpetually fearful of. After all, I was a child of '50s and '60s, when the doctor still made house calls in order to brandish his pointed introduction to penicillin....
My name is Frank, and I'm a golfaholic. This is odd because I have no game. I slice more regularly than Ron Popeil. I've hit more skulls than Oscar De La Hoya. I've done more misreading than Larry Mendte. And yet I am powerless in golf's interlocking grip. I spend...
Vehemence came into play yesterday in the service of lovebunnies Jameron, People.com says, as in an anonymous source "vehemently denies a published report that" Justin Timberlake and Cameron Diaz "have split up." The claim comes from gossip Janet Charlton (www.janetcharltonshollywood.com) who said a source said Cameron said "she...
As always, the Response team spent much of late February and March on the road, visiting with clients at a series of events. On Feb. 23, Capital Media hosted an industry dinner in Orange County, Calif. On March 12-14, DR leaders gathered in Chicago for the annual...
"When I look at the value of buying Ronco--at the brand--the vision I have is to take it to all channels of marketing," says Richard F. Allen Sr., president and CEO of one of DR's historic leaders, Ronco Corp., since February 2005. "DR, retail, international, the...
Twenty years ago, would you have ever heard a veteran of the branding and retail business favorably compare any direct response-created brand to one of the most successful athletic shoe or electronics brands in the world? C'mon ... be honest, now. Any person who says, "Yes!"...
Ronco Corp. announced it will move from Chatsworth to Simi Valley in order to save money and expand its business. The company was founded by Ron Popeil, whose name is synonymous with infomercials. It will pay $6.5 million for a 10-year lease on...
(Series; USA, Wed. Sept. 14, 10 p.m.) Produced by 10x10 Entertainment. Executive producer, Ken Mok; co-executive producer, James Lima; supervising producer, J. Paul Buscemi; producer, Javier Winnik; supervising story producer, Johanna Rowe; segment producers, Rich Gustus, Poppy Schwarze, John Gypton; ...
NEW YORK-Television pitch master Ron Popeil is selling his company Ronco Corp. to Fi-Tek VII Inc., a holding company, for $55 million. The holding company will retain the Ronco name. Popeil, who introduced Americans to the Chop-O-Matic, the Veg-O-Matic and spray-on hair,...
CHATSWORTH, Calif. -- Ronco Inventions, a leading provider of branded housewares products sold via DRTV, was acquired by Fi-Tek Inc. and is now a publicly traded company under the name Ronco Corp. Ronco Inventions founder Ron Popeil founded his company in the 1960s...
Ron Popeil, the storied television pitchman who has peddled vegetable choppers and tabletop rotisserie ovens with the persuasiveness of a modern-day P.T. Barnum, has decided to sell his company--not for $20 million, or $30 million or even $50 million. He has sold out for the amazing price of...
THERE'S something inherently melancholy about an aging salesman. Should a 50-year-old man still have to beg others to validate his existence, every day, pleading for acceptance in the form of a transaction? It's a rich vein for drama or comedy, explored most famously by...
Byline: Jennifer White NEW YORK-Direct-response TV marketing, which ushered the success of Ron Popeil's appliances and the George Foreman Grill, is doing a booming business of $23 billion in sales, a sum one marketer says will double in the next five years. ...
Purdum, Traci Industry Week 04-01-2005 But Wait! There's More!Byline: Purdum, TraciVolume: 254Number: 4ISSN: 00390895Publication Date: 04-01-2005Page: 41Type: PeriodicalLanguage: EnglishTV takes it to a new level.HARKENING BACK TO PRODUCT DEMONSTRATORS THAT barked their pitches at fairs across the country, infomercials are the modern day platform for such pros as Ron Popeil,...
HARKENING BACK TO PRODUCT DEMONSTRATORS THAT barked their pitches at fairs across the country, infomercials are the modern day platform for such pros as Ron Popeil, Susan Powter and Billy Mays. According to Wikipedia, an online encyclopedia, infomercials proliferated in the U.S. after...
Articles 2005-04-01
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