Resources

2 Resources for

rosenfield & associates

Lies, Damned Lies, And Internet Statistics: In this article the writer has categorized Internet and e-Commerce statistics information into four categories - 1) Useful or at least interesting, 2) Useless, 3) Bad, 4) Scary, 5) Innumerate innumeracy is to numbers as illiteracy is to words. There is a precise correlation here between the longevity of the...; Tags: Advertisement, Direct Marketing, Rosenfield & Associates, Internet, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2001-09-01
An Ode To Direct Mail: Direct mail is the medium everyone loves to hate. As long as direct mailers don't abuse customers' privacy - a big "if" indeed in the laissez faire U.S.- the only really bad thing about direct mail is its environmental impact. And, blessedly, direct mail packages are lighter and thinner than...; Tags: Direct Mail, Rosenfield & Associates; White papers 2002-04-01