<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[rosenfield & associates Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/rosenfield+%26+associates.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to rosenfield & associates]]></description>
	<s:counts start="0" returned="2" found="2" />
	<language>en-us</language>
	<item>
		<title><![CDATA[An Ode To Direct Mail]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61961]]></link>
		<description><![CDATA[Direct mail is the medium everyone loves to hate. As long as direct mailers don't abuse customers' privacy - a big "if" indeed in the laissez faire U.S.- the only really bad thing about direct mail is its environmental impact. And, blessedly, direct mail packages are lighter and thinner than...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Apr 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/rosenfield+%2526+associates.html"><![CDATA[Rosenfield & Associates]]></category>
	</item>
	<item>
		<title><![CDATA[Lies, Damned Lies, And Internet Statistics]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61926]]></link>
		<description><![CDATA[In this article the writer has categorized Internet and e-Commerce statistics information into four categories - 1) Useful or at least interesting, 2) Useless, 3) Bad, 4) Scary, 5) Innumerate innumeracy is to numbers as illiteracy is to words. There is a precise correlation here between the longevity of the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Sep 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/rosenfield+%2526+associates.html"><![CDATA[Rosenfield & Associates]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
</channel>
</rss>
