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- Advertising-Adverteasing-Advertiring?: What Sort of Roi Can You Expect From Print Advertising - Unless Your Ad Performs?
- In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict the outcome of the campaign. Those who make decisions each year about where to place billions of dollars in advertising have focussed in the past...
- White papers 2005-10-26
- Convergence - Making Sense of the New Landscape
- Not so long ago, if one wanted to introduce a new product or brand into the marketplace, one could almost guarantee to reach 90% of Australia's population by doing a Sunday Night "Road block" - that is, advertise at the same time on Channel 7, 9 and 10 during the...
- White papers 2005-08-26
- Doing Business Globally - Marketing "Brand Melbourne"
- Today Melbourne is seen as Australia's cultural centre, sporting centre, legal centre, medical centre, education centre, union centre - but not Australia's financial or business centre. For many years, The Stock Exchange of Melbourne was the centre of Australian finance. The author questions whether Melbourne as Australia's cultural centre is...
- White papers 2004-10-12
- Doing Business Globally - Marketing "Brand India"
- The world has entered a new era. This new era is one which is defined by globalisation, technology and communication, reduction in traditional boundaries, and stronger focus on international relationships and strategic alliances. Globalisation is about the food one likes to eat. Indian food is enjoyed by 49% of people...
- White papers 2005-03-09
- The Brand Strength of Ecotourism and the Consumer Value of Eco-Labelling
- Ecotourism is a market that requires careful management to ensure ongoing sustainability through a strategic balance of numbers and yield. Whether it be the west coast of Scotland or the tropical rain forests of Australia, this issue is the same the world round. The key to achieving optimal return on...
- White papers 2004-11-09
Additional Resources
- Super satisfaction figures are in: Roy Morgan Research.
- Jul 11, 2005 (Investor Weekly - ABIX via COMTEX) Roy Morgan Research has released the results of a survey that it conducted on consumer satisfaction with superannuation. The survey is considered a timely one, given the introduction of the choice of superannuation fund laws....
- Research articles 2005-07-11
- Roy Morgan to list on the ASX.
- Aug 16, 2005 (Mediaweek - ABIX via COMTEX) -- Australia's largest research company, Roy Morgan Research Centre, is about to list on the Australian Stock Exchange ASX. Under ...
- Research articles 2005-08-16
- Publishers lose faith in Roy Morgan readership data.
- Byline: Neil Shoebridge Aug 21, 2005 (The Australian Financial Review - ABIX via COMTEX) -- Australia's major publishers have expressed dissatisfaction with the methods used by Roy Morgan Research to determine...
- Research articles 2005-08-21
- Readership research under fire.
- May 11, 2003 (The Australian Financial Review - ABIX via COMTEX) Newspaper and magazine readership research has been publicly challenged by two industry groups. The Media Federation of Australia and the Australian Association of Australian Advertisers have proposed a central organisation to fund and...
- Research articles 2003-05-12
- [1817] SA pay-roll tax: research interviewers are independent contractors.
- Oct 29, 2003 (Weekly Tax Bulletin - ABIX via COMTEX) The Australian Taxation Office regards interviewers as independent contractors, not employees. The South Australian Supreme Court has made a ruling that interviewers were independent contractors, for the purposes of pay-roll tax. The case involved...
- Research articles 2003-10-29
- Nielsen looks at readership launch.
- Sep 04, 2002 (B&T - ABIX via COMTEX) Increasing competition with Roy Morgan Research is on the cards, according to new Nielsen Media Research MD, Peter Cornelius. He arrived at Nielsen on 27 August 2002 and anticipates that once he has settled-in, he...
- Research articles 2002-09-04
- Readership figures challenged.
- Aug 22, 2002 The Australian Financial Review ABIX via COMTEX -- Publishers in Australia have expressed concern over readership figures. The figures were compiled by Roy Morgan Research. News Limited, John Fairfax Holdings and ACP have questioned certain readership figures, published in August 2002....
- Research articles 2002-08-23
- Newspapers read by more, but sales stay static.
- Byline: Christian Catalano Feb 16, 2006 (The Age - ABIX via COMTEX) -- New data on the Australian print media have been issued by Roy Morgan Research and by the ...
- Research articles 2006-02-16
- Westpac's $1b to lift sales, calm customers.
- Byline: Jessica Irvine Jul 31, 2006 (The Sydney Morning Herald - ABIX via COMTEX) -- Westpac Banking has announced a huge spending spree in a bid to win back jaded customers. Roy Morgan Research figures confirm the bank's popularity is falling, apparently as...
- Research articles 2006-07-31
- RESEARCH; Who? What? How many?
- Nielsen Media Research magazine readership figures to June 2004, released in August, confounded many people both in publishing houses and media shops. While the ABC circulation figures for some titles was on the rise, the corresponding Nielsen figures didn't necessarily correspond, sometimes taking a contradictory dip. That raised questions. How...
- Research articles 2004-09-16
- Aussies winning mortgage battle.
- Aug 9, 2001 The Mercury ABIX via COMTEX -- National Australia Bank NAB research indicates Australians are making significant savings by paying off their home loans sooner. 50,000 Australians were surveyed by Roy Morgan Research. Home buyers have reduced the initial home loan term...
- Research articles 2001-08-08
- Few switch super funds as returns stay strong.
- Byline: Brendan Swift Aug 10, 2006 (The Australian Financial Review - ABIX via COMTEX) -- Roy Morgan Research has released research on superannuation in August 2006. Between 1 January and 31 March 2006, super funds actually switched fell to 4.5 per cent,...
- Research articles 2006-08-10
- Poll finds lost high-end readers.
- Jun 15, 2005 (The Australian - ABIX via COMTEX) Australian newspaper publisher, John Fairfax Holdings, supports a new readership survey. International research firm, Ipsos, has found that the readership surveys of Roy Morgan Research do not include a large number of high-end newspaper and...
- Research articles 2005-06-15
- Papers pull in extra readers.
- Aug 22, 2002 The Sydney Morning Herald ABIX via COMTEX -- New research shows that most Australian newspapers have enjoyed strong readership growth in the year to 30 June 2002. According to Roy Morgan Research, John Fairfax Holdings' "The Sydney Morning Herald" remained the...
- Research articles 2002-08-23
- Small banks fight back.(Brief Article)
- Apr 18, 2005 (BRW - ABIX via COMTEX) Australia's major banks have customer satisfaction levels of between 65 and 73 per cent, according to Roy Morgan Research's latest figures. However, smaller banks, credit unions and building societies such as the Bendigo Bank and Heritage...
- Research articles 2005-04-18
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