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	<title><![CDATA[roy morgan research Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to roy morgan research]]></description>
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		<title><![CDATA[Advertising-Adverteasing-Advertiring?: What Sort of Roi Can You Expect From Print Advertising - Unless Your Ad Performs?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161738]]></link>
		<description><![CDATA[In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict the outcome of the campaign. Those who make decisions each year about where to place billions of dollars in advertising have focussed in the past...]]></description>
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		<pubDate>Wed, 26 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
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		<category domain="http://resources.bnet.com/topic/roy+morgan+research.html"><![CDATA[Roy Morgan Research]]></category>
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		<title><![CDATA[Convergence - Making Sense of the New Landscape]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161739]]></link>
		<description><![CDATA[Not so long ago, if one wanted to introduce a new product or brand into the marketplace, one could almost guarantee to reach 90% of Australia's population by doing a Sunday Night "Road block" - that is, advertise at the same time on Channel 7, 9 and 10 during the...]]></description>
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		<pubDate>Fri, 26 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/convergence.html"><![CDATA[Convergence]]></category>
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		<title><![CDATA[Doing Business Globally - Marketing "Brand India"]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242027]]></link>
		<description><![CDATA[The world has entered a new era. This new era is one which is defined by globalisation, technology and communication, reduction in traditional boundaries, and stronger focus on international relationships and strategic alliances. Globalisation is about the food one likes to eat. Indian food is enjoyed by 49% of people...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 09 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[Food]]></category>
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		<category domain="http://resources.bnet.com/topic/roy+morgan+research.html"><![CDATA[Roy Morgan Research]]></category>
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		<title><![CDATA[The Brand Strength of Ecotourism and the Consumer Value of Eco-Labelling]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242028]]></link>
		<description><![CDATA[Ecotourism is a market that requires careful management to ensure ongoing sustainability through a strategic balance of numbers and yield. Whether it be the west coast of Scotland or the tropical rain forests of Australia, this issue is the same the world round. The key to achieving optimal return on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 09 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<title><![CDATA[Doing Business Globally - Marketing "Brand Melbourne"]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242026]]></link>
		<description><![CDATA[Today Melbourne is seen as Australia's cultural centre, sporting centre, legal centre, medical centre, education centre, union centre - but not Australia's financial or business centre. For many years, The Stock Exchange of Melbourne was the centre of Australian finance. The author questions whether Melbourne as Australia's cultural centre is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 12 Oct 2004 00:00:00 -0700</pubDate>
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