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Advertising in rss feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few...
Tags: Concept Marketing Group Inc., RSS feed, RSS, advertisement, ad serving
White papers
rss feeds: Benefits For You And Your Small Business
This paper explains two excellent reasons why your small business might benefit from Really Simple Syndication (RSS) - the increasingly popular Web technology that "Feeds " information to you automatically so you don't have to go look for it online: Signing up to receive RSS feeds from websites that feature...
Tags: Web site development, Microsoft Corp., RSS feed, RSS, small business, web technology, Web site, benefit, Web
White papers
Time to Add Gawker to Your rss feed
In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....
Tags: Public relations, Blogging, RSS, Jon Greer, RSS feed, Gawker, Hamilton Nolan, blog
Blog posts 2008-02-18
A Simple Way to Make the Internet Cell-Phone Friendly
As we've mentioned before, the internet often looks ugly when you're trying to view it through your (non-iPhone) mobile phone. But Digital Inspiration (via LifeHacker) has an awesome hack that will allow you to use your phone to read any site that has an rss feed.  Simply point your...
Tags: RSS, Advertising & Promotion, David Goldenberg, mobile, phone, Internet
Blog posts 2008-01-24
Read Your rss feeds Effectively
Now that you've got an RSS reader (right?), you need to make sure that it doesn't become another email-esque albatross that you check way too often and spend way too much time going through. That doesn't necessarily mean, though, that you need to cut down on the number of feeds...
Tags: David Goldenberg, RSS feed, RSS
Blog posts 2007-08-02

Additional Resources

RSS Rx: How Marketers Can Make the Most of RSS Technology
Really Simple Syndication (RSS): it sounds so...simple. Yet for most marketers, RSS is a source of major confusion. But with businesses such as the Wall Street Journal, Purina and Continental Airlines using RSS to communicate information to key audiences in a new way, perhaps it's time to took a look...
Tags: RSS, blogging
White papers 2006-01-26
RSS: Beyond the Blog
I've given a lot of non-technical people lessons in using RSS (Really Simple Syndication). Mostly I end with strong advice: Get an RSS reader and subscribe to a few feeds; you'll never be able to live without it again. But when it comes to the business of RSS, the...
Tags: RSS, RSS reader, marketing, blog, e-mail, Web
White papers 2005-01-11
Analyzing the New Yahoo RSS Whitepaper for Marketers
To position RSS among mainstream Internet users, it is essential to effectively communicate the benefits of RSS (ease, convenience, access to information of interest). Internet users do not understand how to use the XML button, how to actively seek out RSS feeds, or even what the term RSS means. Instead,...
Tags: RSS, RSS feed, XML, Internet, Web browser, benefit
White papers 2005-10-10
Using RSS
RSS packages up blogs, e-newsletters and research -- offering a simplified way to receive information. With the use of a feedreader, RSS feeds can be sent directly to either your inbox, desktop or Website.
Tags: RSS, Internet, Best Practices
Videos 2005-07-19
Marketing Blogs You Can't Miss
From AdAge comes the ultimate list of marketing blogs you can't afford to miss. As of today, there are 580 media and marketing blogs, ranked using eight criteria. Before you visit AdAge's list, however, be prepared for a few hours of aimless browsing as you pick up jewels of insight...
Tags: Marketing research, RSS, Jonathan Haeber, AdAge, marketing, marketing blog
Blog posts 2008-03-24
Get a Better RSS Reader…
Get a Better RSS Reader…Google Reader!About six months ago I switched to Google Reader and never looked back. It's not the prettiest RSS reader, but I'd be lost without it.Outlook 2007I haven't used the latest version of MS Outlook. The idea of having email, calendar events, and contacts in one...
Tags: RSS, Microsoft Outlook, RSS reader, illumio
Discussion threads 2007-06-14
FeedBurner Validates Google Reader Domination
The folks over at FeedBurner released a nice overview of how they see the web-based RSS/Feed reading market. I.e., which web-based clients are reading the most feeds/articles. Great article. It pretty much confirms what I expected. I previously wrote about my switch to using Google Reader. Apparently, many others have...
Tags: Brian Berliner, Google Reader, Google Inc., Feedburner
Blog posts 2007-02-28
Establishing a Feed Cost Range for Dairy Operations
Market risks include two components, regardless of where your business operation is locatedùprice and basis. Prices for feed grains, like corn and soybean meal, are discovered in the Chicago Board of Trade futures markets. Basis is the relationship between a local cash market (e.g., feed supplier) price and the related...
Tags: Chicago Board of Trade, strategy, supplier
White papers 2004-01-13
Feeding High Quality, Low Test Weight and Sprouted Wheat
This fact sheet explains why wheat grain has long been recognized as an excellent energy feed resource for livestock. Because wheat is generally used for human food consumption, it is typically priced higher than feed grains, such as corn and milo on an equal weight basis. Higher prices result in...
Tags: grain, food
White papers 2002-07-01
RSS and Crisis Communications
Several interesting post have been published over the last months on using blogs and RSS in a crisis communications context. Most of them focused on the media relations aspect. And although the author fully aware of the importance of keeping the media up to date with accurate information during such...
Tags: Corporate communications, crisis communication, RSS, blog
White papers 2005-04-01
3 New Technologies You Should Know About
If the words blog, wiki and RSS sound like an exotic language to you, read on as you'll soon be hearing more from these technologies that could be helpful in the way you run your business. Blogs, RSS (Really Simple Syndication), wikis and podcasting aren't yet part of the mainstream...
Tags: Microsoft Corp., RSS, Wiki, podcasting, blog, information technology
White papers
The N-to-N Economy
I keep a small blog, rafeneedleman.com. By small, I mean it doesn't get a lot of traffic. Yet nearly every time I mention a startup company in it, I quickly get an e-mail from the CEO regarding the post. How is it possible that such a small blog can be...
Tags: Blogging, blog, RSS feed, blogosphere, RSS, CEO, e-mail, Web
White papers 2005-05-31
Get Cheap Gear at SlickDeals.net
If you can't get your cheap gear fix at , DealHack, or Woot, make sure to check out SlickDeals.net, which ProBargainHunter.com says has just become the most popular bargain site on the web. Part of the reason for that is the incredibly large user community the site has, which digs...
Tags: RSS, David Goldenberg, Slickdeals.net
Blog posts 2007-09-10
Managing Milk Composition: Feed Additives and Production Enhancers
This paper discusses about, feeding strategies that optimize rumen function result in maximum milk production and milk component percentages and yield. Feed additives and management tools such as bST (bovine somatotropin) play an essential role in enhancing production and yield of milk and milk components. The need for a particular...
Tags: strategy
White papers 2003-08-01
What Is Web 2.0?
What Is Web 2.0?securitywhat policies surround hackers spoofs crooks ECT...?thanks mike.mjwrrck@yahoo.comCommunications aspects of Web 2.0I have a question, not a comment. How does a communications department organized around traditional internal communications products and services support the new Web 2.0? What is Communications' role? I'm particularly interested in knowledge management communications.WEB...
Tags: Knowledge management, Portals, Strategy, RSS, Web 2.0, IS web 2.0
Discussion threads 2007-05-17
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