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Should You Up Your Marketing During a Recession?
If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, "Turning adversity into advantage: Does proactive marketing during a recession pay off?" I...
Tags: Marketing research, Jake Swearingen, marketing, runner
Blog posts 2008-02-06

Additional Resources

If runner touches batted ball, penalties will follow
[ILLUSTRATION OMITTED] THERE IS NOTHING IN THE description of a runner that allows him to touch or field a batted or thrown ball. A runner's job is simply to run and get to the next base. Runners have historically placed themselves in unorthodox situations and have challenged the...
Articles 2008-08-01
Best junior runners to compete in 10K race
For the fourth consecutive year, Utah's best will compete with the country's fastest in the Deseret News invitational junior 10K, sponsored by Salt Lake Running Co. on July 24. The invitational junior 10K is a parallel race with the 10K, which means the elite runners will be...
Articles 2008-07-17
Somerset profit as Kent stumble after Key's error
SOMERSET 427 KENT 13-3 The Championship so far has resembled a track race in which none of the runners wants to hit the front. Kent began this round on the shoulders of the leaders but so tight is the pack that Somerset, in sixth place, could be...
Articles 2008-07-17
Somerset profit as Kent stumble after Key's error
SOMERSET 427 KENT 13-3 The Championship so far has resembled a track race in which none of the runners wants to hit the front. Kent began this round on the shoulders of the leaders but so tight is the pack that Somerset, in sixth place, could be...
Articles 2008-07-17
New Spanish arrest leaves Arvesen's narrow win in shade
*CYCLING After more than 100 miles of tough racing through the Pyrenean foothills, less than a tyre's width separated the stage winner Kurt- Asle Arvesen from the runner-up Martin Elmiger. But the Norwegian's achievement was overshadowed by the second positive drugs test of this year's race. ...
Articles 2008-07-17
Somerset profit from Key error to leave Kent in mire
SOMERSET 427 KENT 13-3 The Championship so far has resembled a track race in which none of the runners wants to hit the front. Kent began this round on the shoulders of the leaders but so tight is the pack that Somerset, in sixth place, could be...
Articles 2008-07-17
New Spanish arrest leaves Arvesen's narrow win in shade
*CYCLING After more than 100 miles of tough racing through the Pyrenean foothills, less than a tyre's width separated the stage winner Kurt- Asle Arvesen from the runner-up Martin Elmiger. But the Norwegian's achievement was overshadowed by the second positive drugs test of this year's race. ...
Articles 2008-07-17
OKC Events: July 16, 2008
Want to race for a good cause but think it's too hot? Here's your solution. Join the streakers for City Arts Center's benefit. These runners will start at 11 p.m., when it's a bit cooler. The fourth annual CAC "Midnight Streak" is scheduled July 26 and the 5k run, a...
Articles 2008-07-16
It's Big Kuntry King's "Turn"; ATL-Based Rapper Unveils Official Debut Album; "Da Baddest (Feat. Trey Songz)" Makes Video Premiere Today at Allhiphop.com; "My Turn to Eat" Drops on September 9th
Grand Hustle/Atlantic recording artist BigKuntry King has announced early details of his much anticipated new album,"MY TURN TO EAT." The collection -- which features the single, "Da Baddest(Feat. Trey Songz)" -- will be available in stores and all digitalretailers on September 9th. The companion video to "Da Baddest" premiered...
Articles 2008-07-16
Small ball plays big role
NEW YORK -- The last time a team stole five bases in an All-Star Game, the event was played at home run haven Coors Field in 1998. Tuesday, in the final year of the stadium that housed the Bronx Bombers for decades, the steal and small ball were again major...
Articles 2008-07-16
Something about this bash feels odd
NEW YORK -- Dear Babe ... Were you watching? Hope so, because somehow one gets the feeling this might be it. The last big blowout for your house. Six American League teams have better records than the New York Yankees at the moment, so who can count on...
Articles 2008-07-16
Snowstorm turns Alpine race into battle for survival
Survivors of a disastrous Alpine race which ended with the deaths of two runners have spoken of how participants crawled through a snowstorm on their hands and knees and wept with exhaustion during the run up Germany's highest mountain. State prosecutors in Bavaria are investigating the organisers...
Articles 2008-07-16
Wempe tied for Am lead
After finishing runner-up in the TGA City Match Play in 2007, Sam Wempe didn't exactly have the showing he wanted last week in the 2008 tourney. Wempe not only bowed out in the first round, he was routed 6&5 by Brad Tindell. Maybe he...
Articles 2008-07-16
Hiestand on TV
Inside the industry There's nothing like a Summer Olympic TV announcing roster. NBC's Beijing coverage, which will use 2,900 on-site workers, will use 106 broadcasters who'll be formally announced today. They range from famous faces to TV rookies to TV vets expanding their horizons. NBC and...
Articles 2008-07-16
Treadmill lets mother of 3 stay in race
On the surface, Lindsey Dunkley is your basic prototypical homemaker. She's 29, married to Tim, mom to Hunter, 8, Ryker, 4, and Tyler, who just turned 1. Her days are spent taking the kids to their lessons, to the park for picnics, cleaning the house, fixing dinner, the usual busy-ness...
Articles 2008-07-16
Utahn endures ultramarathon
LONE PINE, Calif. -- You don't get to the finish line of a 135- mile race through Death Valley in July in under 32 hours by taking too many breaks. Lorie Hutchison, 44, of Salt Lake City, took two 10-minute naps during her first try Monday and...
Articles 2008-07-16
MormonTimes.com: LDS runner values church, mission over sport
MIDLOTHIAN, Va. -- Jason Witt was never intimidated being the fifth of six children in a family of champion runners. Instead, Witt attributes his success as a runner to his family, who he says "expected success, and I never knew anything different." Witt, a...
Articles 2008-07-16
WildTangent Launches FATE Undiscovered Realms
WildTangent, Inc., the largest privately heldonline game property in North America, announced today it has released thenext version of its downloadable, award-winning fantasy RPG titled "FATEUndiscovered Realms." The release comes three years after the companylaunched the original FATE, which PC Gamer Magazine named runner-up for"RPG of the Year" in 2005....
Articles 2008-07-16
Mr Lu recalls hard-headed woman who inspired his grandstand finish
Thirty-seven years after Royal Birkdale made him world famous, Taiwan's "Mr Lu" has said he still hopes to return one day for a reunion with the woman he hit on the head that week. Lu Liang-Huan right, now aged 73, treated Lillian Tipping and her husband to an all expenses...
Articles 2008-07-15
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